Elevating Customer Engagement with Student Beans

Learn about Student Beans’ approach to identifying product opportunities and highlighting the importance of continuous testing to enhance brand image and drive conversions.

With a focus on feature experimentationthis webinar will showcase app experience.

Sapphire Samiullah, Senior Product Lead at Student Beans, and John Hughes, Senior Partner Marketing Manager at AB Tasty, showcase how they use data-driven insights to optimize their customer journey.

Learn about:

  • Optimizing for app performance
  • How Student Beans organize their team to get better results 
  • Ideas for tests, sprints and continuous improvement 
  • Real experiments that have worked

Outlining Student Beans brand approach to drive CX innovation and deliver impactful results.


John Hughes
Senior Partner Marketing Manager, AB Tasty
Sapphire Samiullah
Product Lead, Student Beans