Push the limits of experience optimization with AI
If you’re looking to add Al-powered optimization techniques into your digital strategy, we’ve got the infrastructure and technology to help you chase better.
AI
Create experiences personal to every user
Engage with powerful data insights based on real-time behavior and your data, supercharged with AI that really understands your customers.
- Understand and segment visitors by emotional need with our industry-first EmotionsAI.
- Personalize experiences based on level of brand interaction with our built-in Engagement Segments.
- Target visitors based on their content and product preferences using Natural Language Processing.
Everything you need to get your visitors from A to B
EmotionsAI
Our personalization engine recognizes and segments your online shoppers into 10 emotional needs for an unbeatable ROI.
GenAI Visual Editor Copilot
Your vision – our AI’s creation. Use natural language to guide our AI, and watch as it effortlessly builds or adjusts experiences in real-time.
Content Interest
Identify common interests among your visitors based on their keyword, content, and product browsing to build more personalized experiences using AI.
NPS/CSAT Feedback Copilot
Get valuable insights in one click. Our AI copilot acts as your personal feedback expert by summarizing NPS/CSAT scores and categorizing feedback.
Engagement Segments
Let our AI automatically segment your visitors into four engagement levels so you can reward your most loyal customers and activate the inactive ones.
1-1 Recommendations and Merchandising
Personalized recommendations throughout the journey. Fine-tune every detail of our AI by setting custom rules and conditions.
Report Copilot
Report Copilot AI takes the guesswork out of A/B testing by clearly displaying results, identifying winning variations for your transaction goals, and explaining why.
GenAI Visual Editor Copilot
No more endless clicking—just type what you’d like to see, and watch your ideas come to life.
Effortlessly make visual changes by simply prompting our AI and describing the changes you want to see in your experiment—whether it’s updating colors, adding animations, or modifying buttons.
Report Copilot
Meet your new personal assistant when it comes to reporting.
Report Copilot helps you easily understand the result of your experiments. Our AI advisor clearly highlights winning variations and breaks down why they’re driving transactions so you can be confident in your data-driven decisions.
Engagement level segmentation powered by AI
With four engagement levels, you can reward returning customers while welcoming new visitors.
1. Loyal
Your most engaged and continually converting customers.
Take care of your most precious customer segment by offering to recognize their loyalty through messaging or exclusive rewards.
2. Valuable
Visitors who are engaged and have converted at least once.
Nudge these visitors to the next level by activating special offers to encourage more conversions on your website.
3. Wanderers
Visitors who are mildly engaged on your website but do not convert or buy.
Encourage engagement by creating a sense of urgency by drawing their attention to products on low stock levels or highlighting limited-time offers.
4. Disengaged
Visitors who bounce or have very little interaction on your website.
Minimize bounces by creating a special retention modal with a special offer that shows before leaving the site.
Progress faster with AI-enhanced productivity
Automate different parts of the optimization process for faster workflows and drive higher productivity for your teams with innovative AI.
Scaled personalization
AI automatically provides the most relevant product results so you don’t have to.
AI-powered analytics engine
AI is used to be more precise and drive better results, without the gruntwork.
Data, language, and preference processing
We analyze and process billions of data points to help you deliver optimized experiences.
Faster decision making
Never lose a single conversion. Dynamic, traffic allocation, based on Thompson Sampling, automatically sends all visitors to a winning variation once it’s statistically reliable.
Ready for scale
70 billion data events
With 1000+ clients – and new ones every day – we’re equipped to support any level of growth.
32 million visitors / day
As customer experiences become increasingly digital, the ability to process large amounts of data is critical to success.
250 data points / visitor
Get a 360 view of each of your visitors to better understand your audiences.
Robust data collection
Data powers our entire platform, from insights to analytics
Built for scale
Our infrastructure is powered by Google’s Cloud Dataflow, Cloud Pub/Sub, Cloud Storage, and Cloud SQL to process over two billion events per day.
Reliable reporting
Confidence intervals to test statistical significance help you make reliable, informed decisions about which tests to hardcode on your site. Powered by Bayesian statistics.
Comprehensive data
Universal collect, our internal data collection process, captures over 250 data points providing enough granularity for powerful optimization campaigns.
ROI at a glance
Visualize the ROI of your campaigns in terms of revenue generated. See how much of your traffic has been impacted by a campaign and how many campaigns your teams have deployed.
Sucess stories
Case study
Generali’s Chatbot Averages 800 Conversations a Day to Streamline Customer Support
800
conversions per day
Case study
Decathlon Scores Big With Social Proof
3.3%
Increase in Transactions
Case study
Babymarkt.de boosts click rate with personalized product recommendations
+85%
click rate on the newsletter
Grow faster with AB Tasty
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