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From Data to Decisions: Building a KPI Framework That Teams Actually Use

AB Tasty

Dec 3, 2025

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Live from Accu Stadium: Scoring Big with Experimentation in E-Commerce

L. Jagger

M. Maidment

M. Tunney

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Data-Driven Destinations: How Travel Brands are Reimagining the Booking Experience

J. Rabbani

M. Mann

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APAC: Peak Season Playbook 2025: Creative Ideas & Proven Tactics to Boost Conversions

J. Teo

M. Le Roux

S. Nguyen

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Travel Essentials Kit: 10 Optimization Ideas for Travel and Hospitality brands

Decoding Online Shopping: Consumer Trends for E-commerce in 2025

Decoding Online Shopping: Cosmetics Consumer Trends for 2025

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Experiments club

A podcast on the culture of experimentation by AB Tasty.

Season 5 Episode 1

Luxury’s Secret Weapon | Anaïs Levy

Season 4 Episode 4

Failing Forward for Experimentation Success | Shiva Manjunath

Season 4 Episode 3

The Past, Present, and Future of Experimentation | Bhavik Patel

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