Glossary Terms

A/B Testing on Mobile Apps

A/B testing on a mobile app is a method that consists of submitting several versions of a mobile page to consumers and measuring the precise performance of each page with real indicators, such as visitor engagement or purchasing behavior.

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Bayesian Statistic

Bayesian Statistics is the backbone of A/B testing. It is based on a statistical calculation which measures not only the confidence level (like frequentist tests), but also the confidence interval of the gain.

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Data Management Platform

DMP stands for Data Management Platform, which is used to combine data from different sources. Offline and online data from web applications, web analysis tools, CRM systems and similar data sources can be collected, processed and actively used for forward-looking marketing measures.

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Engagement

The term Engagement (also known as customer or visitor engagement) refers to the interaction and relationship between a customer and a brand or company. AB Tasty Engage targets your audience in real time and creates a sense of urgency using different widgets.

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Multi-Page Testing

Multipage testing is a testing method similar to standard A/B testing, except changes can be made over multiple pages. It allows you to link together variations of different pages and is especially useful when funnel testing.

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On-site Remarketing

On-site remarketing is the opposite of classic remarketing (better known as retargeting). As the name suggests, on-site remarketing takes place on your website. It simply consists of targeting users who are about to leave your website without converting.

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Personalization

Personalization is the process of tailoring pages to suit and address the needs of individual users. Essentially, it is a way of meeting the customers’ needs more effectively and efficiently, making interactions faster and easier. This results in increasing customer satisfaction and the likelihood of repeat visits.

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Reporting

Reporting is the process of collecting data. Reporting software is used to generate human-readable reports from various data sources. There are a number of indicators used to target the reporting, such as the number of active users (the default), user frequency, the average time used, etc.

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UX Optimization

UX optimization is the process of improving User Experience. While it is part of the design process, UX is more focused on usability and user satisfaction, rather than the pure design of the website.

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