Glossary Terms

A/A Test

An A/A Test is a test that separates your site’s traffic into two groups to test two identical pages. Although the original landing page and variation page are identical, they both have different urls.

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A/B Testing on Mobile Apps

A/B testing on a mobile app is a method that consists of submitting several versions of a mobile page to consumers and measuring the precise performance of each page with real indicators, such as visitor engagement or purchasing behavior.

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A/B/n Testing

A/B testing is a method that helps statistically validate hypotheses and understand visitor behavior. It is a quick, low-cost way of collecting data that is carried out on a large sample with little bias – as the visitors are not aware of the test.

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Bayesian Statistic

Bayesian Statistics is the backbone of A/B testing. It is based on a statistical calculation which measures not only the confidence level (like frequentist tests), but also the confidence interval of the gain.

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Bounce Rate

The bounce rate, often defined as a single-page session, is the percentage of visitors that leave a web page without visiting other pages, thus only viewing a single page on the site. Typically, a bounce rate is calculated as a session that triggers a single request.

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Conversion Rate Optimization

Conversion simply refers to the process in which a site visitor completes a call-to-action (CTA). These can differ depending on the nature of the site. For instance, for an e-commerce site, it could refer to a web user purchasing a product, thus converting to a paying customer.

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Data Management Platform

DMP stands for Data Management Platform, which is used to combine data from different sources. Offline and online data from web applications, web analysis tools, CRM systems and similar data sources can be collected, processed and actively used for forward-looking marketing measures.

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Engagement

The term Engagement (also known as customer or visitor engagement) refers to the interaction and relationship between a customer and a brand or company. AB Tasty Engage targets your audience in real time and creates a sense of urgency using different widgets.

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Heatmap

A heatmap is a map of all the elements on a web page most frequently scanned (via eye tracking) or clicked (via click tracking). It provides a graphical representation in which warm colors represent the most attractive elements and cold colors represent the least attractive elements.

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Landing Page Optimization

Landing page is the name for a web page a visitor is directed to when he/she clicks on a link or a banner. The goal of a landing page is to direct the visitor to the website where he/she can perform a desired action, e.g. to participate in a prize draw or buy a special limited offer.

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Multi-Page Testing

Multipage testing is a testing method similar to standard A/B testing, except changes can be made over multiple pages. It allows you to link together variations of different pages and is especially useful when funnel testing.

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Multivariate Testing

A multivariate test, or MVT, is a test which allows multiple versions and multiple variables to be tested simultaneously. The principle consists of modifying multiple elements on the same page at the same time, then identifying which one has the greatest impact on the indicators tracked, among all the possible combinations.

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On-site Remarketing

On-site remarketing is the opposite of classic remarketing (better known as retargeting). As the name suggests, on-site remarketing takes place on your website. It simply consists of targeting users who are about to leave your website without converting.

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Personalization

Personalization is the process of tailoring pages to suit and address the needs of individual users. Essentially, it is a way of meeting the customers’ needs more effectively and efficiently, making interactions faster and easier. This results in increasing customer satisfaction and the likelihood of repeat visits.

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Reporting

Reporting is the process of collecting data. Reporting software is used to generate human-readable reports from various data sources. There are a number of indicators used to target the reporting, such as the number of active users (the default), user frequency, the average time used, etc.

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Session Recording

Session Recording allows you to replay and watch a recorded session made by a visitor. With this data insight, the individual sessions of your visitors are recorded.

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Shopping Cart Abandonment

Shopping cart abandonment is a well-known phenomenon for every marketeer. It is the number of users who’ve added a product/products to their shopping cart, but left your site before finalizing their purchase.

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Split Testing

A split test is a controlled and random test which aims to improve the metrics of a site. This testing solution is a generic term which refers to A/B type tests but is not necessarily limited to a comparison between two versions, A/B/C or A/B/C/D tests being examples.

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UX Optimization

UX optimization is the process of improving User Experience. While it is part of the design process, UX is more focused on usability and user satisfaction, rather than the pure design of the website.

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Website Optimization

Website optimization is the process with which you improve the usage of a website or a web-app. The goal of this process is to maximize the business implications of your website.

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Website Optimization and User Experience

Website optimization is the process of improving your website to provide a good user experience to your visitors. Put simply, it means providing an easy-to-use interface of your website and your mobile application.

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