Faster and safer releases with
AB Tasty Rollouts
Empower all your teams to deliver feature releases with AB Tasty Rollouts. Engineering teams deploy continuously and monitor the impact of features on technical infrastructure, while product teams control how features are released while monitoring their impact on the user experience and business KPIs.
Transaction rate for Decathlon
+10%
Clicks on contact CTA for EDF
+20%
Monthly subscriptions for Whitepages
+31%
What you get from partnering with us
Gradually roll out new features to subsets of users and monitor their impact on KPIs
Minimize risk with automatic KPI-triggered rollbacks
Accelerate go-to-market with full control over feature releases
Test in production and validate new features
Risk-free and continuous deployment
We deliver much more than just switching features on and off
Be confident when rolling out new features
We push the concept of feature flags to the next level, giving you full control over how you release new features.
By decoupling deployment from release, feature flags enable you to detect bugs before they make it to the rest of your users.
Roll back any outdated features, free up resources and minimize technical debt to develop more impactful features.
Feature flags enable you to continuously validate your changes on a subset of users for higher quality releases.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Empower teams to take control of the deployment process with minimal risk
Developers can implement new features and validate them while product teams can experiment with these features and control who has access to them.
Disable any buggy feature anytime without doing a full rollback of your release then roll out the feature when it's good to go.
Safely and effectively migrate to a new database by validating it through incremental rollouts.
Disable non-critical features to reduce system stress and avoid any potential downtime during high traffic periods.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Separate code deployments from feature releases
Engineering teams deploy code at their own pace, while product teams independently release features when they are ready.
Choose which users get access to your features through early access or beta testing.
Set deployment intervals to automatically roll out your features over time and monitor their impact with associated metrics.
If anything goes wrong, deployment automatically rolls back when KPIs dip below a certain threshold.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Robust enterprise-grade architecture built for scale and speed
Maintaining a full-featured feature flag management platform requires time, resources and commitment.
We make sure we exceed the most demanding technical requirements with a platform equipped with data security and safeguards. We also provide scalable architecture through a fast decision engine that supports file bucketing users for increased performance and low latency.
We support your technology stack
Choose whatever implementation method works best for you: our agnostic API or one of our available SDKs.
Success stories
Case study
Whitepages Boosts Subscriptions with AB Tasty’s Feature Experimentation
+23%
conversion Rate Increase
Case study
OUI.sncf Relies on AB Tasty for Risk-Free Innovation
+61%
increase in conversion rate
Case study
Smooth Sailing With AB Tasty: An Interview With Weekendesk
Features
Packed full of features
Feature flag as a Service
Control all your feature flags in an easy to use web dashboard.
Support for web, mobile apps, IoT
Control your feature release in any environment.
Automatic triggered rollback
Release risk-free by setting a rollback KPI to revert releases if this metric crosses a certain threshold.
Feature management templates
Reusable templates to speed up use cases implementation.
Experiment platform
Focus on outcomes, not outputs. Run A/B tests to track the business impact of feature releases.
Strong reports and data collect
Make informed decisions with best of breed reporting capabilities, including data filtering and export.
ISO 27001 certified
We do our best to ensure your data is safe. Learn more or view our ISO 27001 certificate.
Premium local support
Benefit from bespoke onboarding and support from our CSMs and Technical Solution Engineers.
User segments & targeting
Roll out new features to only subsets of users, using any user attributes you have access to.
Smart Decision API
Our API will take the decision for you, who should see what, based on your visitor context.
Agnostic API or SDKs
Choose whatever implementation method works best for you. From client- to server-side, we’ve got you covered.
Instant updates
Update your native mobile application without waiting hours or days for store validation.
GDPR & CCPA compliant
As a European headquartered company, we’ve been aligning with Privacy standards since 2017.
Empower teams to make data-driven decisions
Make better informed decisions with pre-launch QA for configuration checks and strong reporting capabilities on data and flag usage. Analyze anywhere by integrating with third party tools.
Getting started
Simple integration for fast and easy set-up
Designed for every team
Our platform was created for product teams and developers to manage, optimize and experiment with their features while minimizing risk of a negative user experience.
Digital expertise
Our friendly CSMs don’t just help you use the solution to its full potential, they also provide you with ideas on how to best optimize your feature experimentation strategy.
Integrated with your developer ecosystem
Our VS code extension means developers no longer need to switch between their coding environment and platform, facilitating the management and implementation of feature flags..
Built for performance and scale
Bucketing file response time < 5ms
Global CDN with more than 200 PoPs (Points of Presence)
Decision API response time < 50ms
Global API endpoints with serverless compute services that auto-scale
Event-driven data platform
Our infrastructure supports petabytes of events with more than 900 clients over the world
Why choose AB Tasty as your preferred EOP
Market Leaders
As a Forrester Wave leader and with first-rate G2 peer reviews, over 1000 brands trust us to help their marketing and product teams optimize and innovate.
Pragmatic Support
Loved for our friendly and local support, as an AB Tasty customer you’ll gain invaluable insights from our global digital strategy experts to help you scale faster.
Privacy & Security
The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.
Performance Focused
We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.
What our partners are saying
Progressive rollout lets us stop or fully rollout a test as soon as it reaches statistical significance without having to wait for a new publication of the app. If the chosen KPIs worsen, we can avoid prolonging a sub-optimal experience. Meanwhile, if the test is positive, our clients can start feeling the benefits immediately.
We were looking for a tool that was adapted to Product Managers, easy to implement and user-friendly. AB Tasty Rollouts will ensure that Product Managers regain control of features. With the ease of enabling or disabling a feature with a single click, and with all the data we can leverage, I'm expecting some very good results.
Grow faster with AB Tasty
Get a custom walkthrough of the platform