Have a look behind the scenes
and meet the AB Tasty team!
To provide the most simple, intuitive and effective solutions, so that you can bring your own optimization ideas to life and measure their impact, before mobilising technical resources for their final implementation.
To offer cross-device, open testing and personalisation solutions to provide your users with a seamless browsing experience, whatever kind of screen they are using, for effortless integration of third party solutions (e.g. web analytics solutions, tag management systems, data management platforms, etc.)
To offer local support so that you get the most from our solution throughout our collaboration, by providing you with testing ideas, by planning your roadmap, by ensuring its compliance and assisting you technically, if needed
Alix de Sagazan
There are 150 employees, working with Alix and Rémi, who devote themselves daily to the success of our clients.
Developers, engineers, data scientists, consultants and account managers are all working hard to ensure that our clients achieve their goals, take advantage of all the possibilities offered by our solutions, and have access to the most intuitive and powerful tools to carry out their tests, reengagement and user experience campaigns successfully.
Key moments and facts
AB Tasty raises $17 million in Series B funding from Korelya Capital and Partech Ventures, with participation from previous investors Xange Private Equity and Omnes Capital.
AB Tasty acquires session recording tool Nirror. The acquisition strengthens and extends the insight panel of its testing and personalisation platform and underpins AB Tasty’s position as a market leader.
AB Tasty is selected to take part in the Ubi i/o accelerator programme by Business France and BPI France. After 3 months in the US, AB Tasty opens an office in New York.
AB Tasty leads the European market and opens offices in Cologne, London and Madrid to support local growth!
AB Tasty secures 5 million euros in venture funding led by Omnes Capital, together with its historical investors Xange Private Equity and Kima Ventures.
AB Tasty has 50 employees and opens its second office in Europe, in London, while dedicated sales teams have been focused on the German, Spanish and Australian markets.
AB Tasty for App is awarded the Grand Jury Prize at the E-Commerce Awards, as part of the E-Commerce Paris trade show. Renewal of the French Tech Pass, AB Tasty is among the 48 French companies in hyper-growth.
AB Tasty unveils a new conversion optimization algorithm, based on dynamic traffic allocation, to address the problem of the so-called "Multi-Armed Bandit". This algorithm maximises conversions during testing.
AB Tasty interfaces with data management platforms (DMPs) to exploit enriched client segments from third-party solutions and to address audiences more precisely.
AB Tasty launches Clever Stats, an innovative results analysis engine, based on Bayesian statistics, for quicker and more reliable decisions.
AB Tasty reunites the browsing experience between web and mobile, with the launch of AB Tasty for APP, the extension of its expertise to native mobile applications.
AB Tasty rated "Strong Performer" in the TrustRadius A/B testing solution buyers' guide.
Development of data visualisation tools which enrich the analysis of campaigns, such as the heatmap (hot/cold click spots) to better understand how users interact with pages.
Obtains the Pass French Tech and the BPI Excellence label which rewards companies in hyper-growth.
Being profitable already, the company carries out its first fundraising with XAnge Private Equity (a subsidiary of Banque Postale) and Kima Ventures to maintain its technological lead and initiate its international expansion.
Launch of a library of ready-to-use marketing messages enabling the implementation of complex experimental scenarios in just a few clicks. The testing and personalisation options are thereby multiplied.
Addition of an advanced segmentation engine, in addition to a WYSIWYG editor, making it possible to launch content personalisation and user experience campaigns to very precise user segments.
Launch of the beta version of Tasty AB making it possible to create A/B and multivariate tests independently. Start of marketing to the agency's clients.
The positioning of the company evolves to meet a need expressed by many customers: the ability to validate one's optimization hypotheses simply, without using technical resources.
Alix Sagazan and Rémi Aubert create Liwio, the web analytics agency specialising in conversion optimization. Liwio is awarded Google Analytics Certification for agencies.