Have a look behind the scenes
and meet the AB Tasty team!

Key figures


Entreprise references


Years of expertise


Happy Coworkers


Offices around the world


of the workforce dedicated to R&D


Billion tested visitors

Our mission

To provide the most simple, intuitive and effective solutions, so that you can bring your own optimization ideas to life and measure their impact, before mobilizing technical resources for their final implementation.

To offer cross-device, open testing and personalization solutions to provide your users with a seamless browsing experience, whatever kind of screen they are using, for effortless integration of third-party solutions (e.g. web analytics solutions, tag management systems, data management platforms, etc.)

To offer local support so that you get the most from our solution throughout our collaboration, by providing you with testing ideas, by planning your roadmap, by ensuring its compliance and assisting you technically, if needed

Our team

Alix de Sagazan

Alix de Sagazan

Rémi Aubert

Rémi Aubert

There are 160 employees, working with Alix and Rémi, who devote themselves daily to the success of our clients.

Developers, engineers, data scientists, consultants and account managers are all working hard to ensure that our clients achieve their goals, take advantage of all the possibilities offered by our solutions, and have access to the most intuitive and powerful tools to carry out their tests, reengagement and user experience campaigns successfully.

Key moments and facts

May 2017

AB Tasty raises $17 million in Series B funding from Korelya Capital and Partech Ventures, with participation from previous investors Xange Private Equity and Omnes Capital.

September 2016

AB Tasty acquires session recording tool Nirror. The acquisition strengthens and extends the insight panel of its testing and personalization platform and underpins AB Tasty’s position as a market leader.

May 2016

AB Tasty is selected to take part in the Ubi i/o accelerator program by Business France and BPI France. After 3 months in the US, AB Tasty opens an office in New York. 

February 2016

AB Tasty leads the European market and opens offices in Cologne, London and Madrid to support local growth! 

January 2016

AB Tasty secures 5 million euros in venture funding led by Omnes Capital, together with its historical investors Xange Private Equity and Kima Ventures.

October 2015

AB Tasty has 50 employees and opens its second office in Europe, in London, while dedicated sales teams have been focused on the German, Spanish and Australian markets.

September 2015

AB Tasty for App is awarded the Grand Jury Prize at the E-Commerce Awards, as part of the E-Commerce Paris trade show. Renewal of the French Tech Pass, AB Tasty is among the 48 French companies in hyper-growth.

August 2015

AB Tasty unveils a new conversion optimization algorithm, based on dynamic traffic allocation, to address the problem of the so-called "Multi-Armed Bandit". This algorithm maximises conversions during testing.

July 2015

AB Tasty interfaces with data management platforms (DMPs) to exploit enriched client segments from third-party solutions and to address audiences more precisely.

May 2015

AB Tasty launches Clever Stats, an innovative results analysis engine, based on Bayesian statistics, for quicker and more reliable decisions.

March 2015

AB Tasty reunites the browsing experience between web and mobile, with the launch of AB Tasty for APP, the extension of its expertise to native mobile applications.

November 2014

AB Tasty rated "Strong Performer" in the TrustRadius A/B testing solution buyers' guide.

September 2014

Development of data visualisation tools which enrich the analysis of campaigns, such as the heatmap (hot/cold click spots) to better understand how users interact with pages.

July 2014

Obtains the Pass French Tech and the BPI Excellence label which rewards companies in hyper-growth.

June 2014

Being profitable already, the company carries out its first fundraising with XAnge Private Equity (a subsidiary of Banque Postale) and Kima Ventures to maintain its technological lead and initiate its international expansion.

March 2014

Launch of a library of ready-to-use marketing messages enabling the implementation of complex experimental scenarios in just a few clicks. The testing and personalization options are thereby multiplied.

September 2012

Addition of an advanced segmentation engine, in addition to a WYSIWYG editor, making it possible to launch content personalization and user experience campaigns to very precise user segments.

June 2012

Launch of the beta version of Tasty AB making it possible to create A/B and multivariate tests independently. Start of marketing to the agency's clients.

September 2010

The positioning of the company evolves to meet a need expressed by many customers: the ability to validate one's optimization hypotheses simply, without using technical resources.

December 2009

Alix Sagazan and Rémi Aubert create Liwio, the web analytics agency specialising in conversion optimization. Liwio is awarded Google Analytics Certification for agencies.