A Look Inside AB Tasty

Our Mission

What if you could shrink the gap between an idea and its execution? That's been one of the driving forces behind AB Tasty: to accelerate the process of website optimization without sacrificing precision or strategy. Our platform simplifies testing, data analysis, and personalization so teams of all technical skill sets can build engaging, omnichannel, user experiences with ease. With 40% of our team dedicated to Research & Development, using AB Tasty is not a static exchange but an investment in innovation and an environment of experimentation. 

Key Figures


Entreprise references


Years of expertise


Happy Coworkers


Offices in 6 countries


Dedicated to R&D


Billion tested visitors

Our Leaders

Alix de Sagazan, Co-founder
Alix de Sagazan, Co-founder
Rémi Aubert, Co-founder
Rémi Aubert, Co-founder

There are over 200 employees, working with Alix and Rémi, who devote themselves daily to the success of our clients.

Developers, engineers, data scientists, consultants, and account managers are all working hard to ensure that our clients achieve their goals, take advantage of all the possibilities offered by our solutions, and have access to the most intuitive and powerful tools to carry out their tests, reengagement and user experience campaigns successfully.


November 2018

AB Tasty opens an office in San Francisco, accelerating its growth in the US. 

October 2018

AB Tasty opens an office in Singapore, its first in the APAC region. 

May 2017

AB Tasty raises $17 million in Series B funding from Korelya Capital and Partech Ventures, with participation from previous investors Xange Private Equity and Omnes Capital.

September 2016

AB Tasty acquires session recording tool Nirror. The acquisition strengthens and extends the insight panel of its testing and personalization platform and underpins AB Tasty’s position as a market leader.

May 2016

AB Tasty is selected to take part in the Ubi i/o accelerator program by Business France and BPI France. After 3 months in the US, AB Tasty opens an office in New York. 

February 2016

AB Tasty leads the European market and opens offices in Cologne, London and Madrid to support local growth! 

January 2016

AB Tasty secures 5 million euros in venture funding led by Omnes Capital, together with its historical investors Xange Private Equity and Kima Ventures.

October 2015

AB Tasty has 50 employees and opens its second office in Europe, in London, while dedicated sales teams have been focused on the German, Spanish and Australian markets.

September 2015

AB Tasty for App is awarded the Grand Jury Prize at the E-Commerce Awards, as part of the E-Commerce Paris trade show. Renewal of the French Tech Pass, AB Tasty is among the 48 French companies in hyper-growth.

August 2015

AB Tasty unveils a new conversion optimization algorithm, based on dynamic traffic allocation, to address the problem of the so-called "Multi-Armed Bandit". This algorithm maximises conversions during testing.

July 2015

AB Tasty interfaces with data management platforms (DMPs) to exploit enriched client segments from third-party solutions and to address audiences more precisely.

May 2015

AB Tasty launches Clever Stats, an innovative results analysis engine, based on Bayesian statistics, for quicker and more reliable decisions.

March 2015

AB Tasty reunites the browsing experience between web and mobile, with the launch of AB Tasty for APP, the extension of its expertise to native mobile applications.

November 2014

AB Tasty rated "Strong Performer" in the TrustRadius A/B testing solution buyers' guide.

September 2014

Development of data visualisation tools which enrich the analysis of campaigns, such as the heatmap (hot/cold click spots) to better understand how users interact with pages.

July 2014

Obtains the Pass French Tech and the BPI Excellence label which rewards companies in hyper-growth.

June 2014

Being profitable already, the company carries out its first fundraising with XAnge Private Equity (a subsidiary of Banque Postale) and Kima Ventures to maintain its technological lead and initiate its international expansion.

March 2014

Launch of a library of ready-to-use marketing messages enabling the implementation of complex experimental scenarios in just a few clicks. The testing and personalization options are thereby multiplied.

September 2012

Addition of an advanced segmentation engine, in addition to a WYSIWYG editor, making it possible to launch content personalization and user experience campaigns to very precise user segments.

June 2012

Launch of the beta version of Tasty AB making it possible to create A/B and multivariate tests independently. Start of marketing to the agency's clients.

September 2010

The positioning of the company evolves to meet a need expressed by many customers: the ability to validate one's optimization hypotheses simply, without using technical resources.

December 2009

Alix Sagazan and Rémi Aubert create Liwio, the web analytics agency specialising in conversion optimization. Liwio is awarded Google Analytics Certification for agencies.