The customer experience optimization company

Marketing, product and tech teams use AB Tasty’s AI-driven experimentation, personalization and product optimization platform to rapidly drive ROI and continuously deliver outstanding user experiences.

Award-winning platform

AB Tasty is a leader in A/B Testing on G2
AB Tasty is a leader in A/B Testing on G2

Trusted by more than 900 awesome brands

What we do in a nutshell

We elevate customer experiences by providing marketers and product teams with an experimentation and personalization platform that turbocharges optimization.

For marketing teams

Experimentation and personalization that fits seamlessly into your workflow and boosts your ROI.
Client-side testing
Our visual editor and widget library take code out of the equation, so you can run insightful campaigns without the time commitment or hassle.
Personalized user experiences
Segment audiences to send the right message, to the person, at the right time—it's hyper-precision at hyper-speed.
Nudge engagement campaigns
Choose from a variety of industry-specific, customizable templates to nudge visitors into action.

For product teams

Progressively roll out new features to accelerate time-to-market and scale without risk.
Feature flags
Feature flags let product managers toggle new features on or off for a controlled - or personalized - rollout.
Progressive rollout
Test the waters with beta programs, canary testing, and other progressive rollout methods to minimize risk and launch with a clear conscience.
Server-side experimentation
Go beyond client-side and add depth to your experimentation and personalization campaigns on all digital channels.
See us
in action


Watch a quick walkthrough of our platform.

What makes us different

Client focused
We built a tool for perfecting the customer experience, so it makes sense that our customers are the foundation and the focus of our company.
Enterprise ready
We know you need to move quickly to keep up with customers' expectations. So, we supercharged experimentation and personalization so that you can keep pace.
Your time is valuable. Let automation do the heavy lifting when it comes to grunt work, so you can focus on your next big idea - and win big.

You heard it here first

We're proud to have clients from all four corners of the globe and a wide variety of industries. What do they all have in common? A thirst to continuously improve the customer experience.

They nailed it

We've run so many tests for our clients it's hard to keep track. But we never forget a win. Here are a few that are cooling off from their victory lap.
Case Study
Kiehl’s increased revenue by 31% with basket optimization

Inspired by other brands in the L’Oréal Luxe portfolio, such as Lancôme Biotherm, Urban Decay and YSL Beauty, the digital teams at Kiehl’s started working with AB Tasty in January 2018. With the help of their dedicated customer success manager the team surpassed their initial targets.

Case Study
Best Western® increases transactions by 26% with automated image optimization

For travel sites, hero images are the window into fantastic vacation destinations. For the digital team at Best Western® Hotels & Resorts, who have a mountain of photographs at their disposal, the challenge was finding a way to efficiently determine the most impactful image to put front and center. Using AB Tasty’s AI-powered dynamic widget, Image Matchmaker, the team was able to automatically run an A/B test for each of the landing page’s 6 carousel images.

Grow faster with AB Tasty