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Inspired by other brands in the L’Oréal Luxe portfolio, such as Lancôme Biotherm, Urban Decay and YSL Beauty, the digital teams at Kiehl’s started working with AB Tasty in January 2018. With the help of their dedicated customer success manager the team surpassed their initial targets.
For travel sites, hero images are the window into fantastic vacation destinations. For the digital team at Best Western® Hotels & Resorts, who have a mountain of photographs at their disposal, the challenge was finding a way to efficiently determine the most impactful image to put front and center. Using AB Tasty’s AI-powered dynamic widget, Image Matchmaker, the team was able to automatically run an A/B test for each of the landing page’s 6 carousel images.
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