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All-in-one and Expandable
Conversion Optimization Platform

Data Insights

Data Insights

Session recording and heatmaps to understand the customer journey

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A/B Testing & MVT

A/B Testing & MVT

Easy-to-use visual editor to create experiments quickly

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Engagement

Marketing Campaigns

Expandable template library to get back in control of your website 

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Personalisation

Personalized Experiences

Advanced capabilities to reach the right audience

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Watch How it Works

 

They Trust Us

Matt Sparks

Matt Sparks

eCommerce Optimization Manager @AshleyFurniture

AB Tasty is Delicious!  It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

Sylvain Duthilleul

Sylvain Duthilleul

Web Analyse, AB testing & Customization @Decathlon

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.

Javier Gomez de la Mata

Javier Gómez de la Mata

Ecommerce Manager @Fleurop Interflora España

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.

Francois Ducreux

Francois Ducreux

Digital Operations Project Manager @Cartier

AB Tasty is the perfect tool to make educated decision about your website. The tool is easy to handle and understand, the support is very responsive and helpful. We tested new features very easily which allowed us to improve our main KPI, with very clear results.

Sylvain Marbach

Sylvain Marbach

Director of Innovation @SNI Editions

If you plan to become a heavy user of A/B tests to optimize your business, I strongly recommend ABTasty over other solutions. It has the greatest ROI for sure. We increased our conversion rate on lead generation pages by more than 22% and our ratio of recurring/one-shot donations for a non-profit organization by 285%.

What's Hot

Introducing AB Tasty PULSAR

We recently took on the project of redesigning the AB Tasty platform – and today we’re excited to introduce AB Tasty … Read more

Server-Side Testing: Definition, Advantages and Examples

Here’s a quick recap for those of you who might still be wondering – just what is server-side testing? Read on for a definition, use cases and advantages.

Innovation

AB Tasty Wins Digital Innovation Prize

French investment bank Bpifrance recently organized a ‘Digital Innovation’ competition. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning cognitive personalization.

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