brand and product experiences

Build better
Build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty.

Join 900+ awesome brands using ABTasty

Omnichannel approach to customer experiences

Marketing & Growth

Get more from your brand assets: increase conversions, CTR, AOV, forms filled, and revenue.

Product Managers

Build sticky apps and features customers adore: Drive engagement, adoption, product loyalty and revenue.

Engineers & Developers

Ship faster and safer: Forecast infrastructure costs, reduce risk with progressive deployment.

Feature management
Innovate better

Manage your features with feature flagging and progressive rollouts on apps, software and devices.
Create a growth strategy centered on maximizing value for your customer segments while reducing risk.

makes perfect

What messages and features drive the most engagement?
Put your ideas to the test by running A/B, split and multivariate tests across all devices. AI-powered traffic allocation automatically sends visitors to winning variations.

Relevance with

Use AI-powered psychographic and engagement-based segmentation to push custom messages, features and functionalities to specific audiences on any device.
Benefit from low-code to no-code widgets, driving unrivaled time-to-value and ROI.

Success stories

Increased conversions by +15%

Ashley's furniture eliminated client frustration by shortening the checkout process, reducing cart abandonment rates and creating a more fluid transition to the payment step.

11.6% Increase in digital consultation

Panasonic discovered how to effectively drive more customers to digital channels for faster support, creating a better experience for users and significantly reducing support costs.

+42% Increase in CTR

Fenty wanted to test the CTAs driving traffic to new collections on their website. Through experimentation, the team discoverd that larger CTAs had a significant impact on traffic.

250% Increase in CTR

During COVID, Lush ran experiments testing shopping preferences, comparing care packages with self care promotion. The experiment resulted in +$7,5K in transactions and provided insights on shopping behavior during this period.

+26% Transactions

Knowing which photo to push first in a carousel can make all the difference between clicking on "view availability" and exiting the page to visit a competitor's site.


Worldwide Technology & Agency Alliances

At AB Tasty, we’ve built an extensive network of expert agency and technology partners, along with our own in-house customer success specialists, to offer leading expertise and accompany you on any project, no matter the scale.

Experience optimization resources

Everything you need to know about experimentation, personalization and feature management across your websites, apps, and devices.