The customer experience optimization company

Marketing, product and tech teams use AB Tasty’s AI-driven experimentation, personalization and product optimization platform to rapidly drive ROI and continuously deliver outstanding user experiences.

Award-winning platform

Trusted by more than 900 awesome brands

What we do in a nutshell

We elevate customer experiences by providing marketers and product teams with an experimentation and personalization platform that turbocharges optimization.

Marketing teams

Experimentation and personalization that fits seamlessly into your workflow and boosts your ROI.

Product teams

Progressively roll out new features to accelerate time-to-market and scale without risk.

See us
in action

Watch a quick walkthrough of our platform.

What makes us different

Client focused

We built a tool for perfecting the customer experience, so it makes sense that our customers are the foundation and the focus of our company.

View services

Enterprise ready

We know you need to move quickly to keep up with customers' expectations. So, we supercharged experimentation and personalization so that you can keep pace.

View enterprise features

AI-powered

Your time is valuable. Let automation do the heavy lifting when it comes to grunt work, so you can focus on your next big idea - and win big.

View automated features

They nailed it

We've run so many tests for our clients it's hard to keep track. But we never forget a win. Here are a few that are cooling off from their victory lap.

Decathlon scores big with social proof

Sports supplier Decathlon used AB Tasty's AI-powered social proof widget to increase revenue, transactions and improve the customer experience. Quick to put in place with fast time to ROI, this one was a win-win.

+2.8%

revenue uplift for returning visitors

Gourmet marketplace Pour de Bon optimizes purchase funnel

The online marketplace Pour de Bon used the 'Test and Learn' approach to incrementally perfect their purchase funnel. Customers were happy, and revenue and transactions soared.

+25%

increase in total revenue

Urban Decay uses promotional messaging to increase sales

With the simple A/B test of a promotional banner, cosmetics brand Urban Decay increased revenue, basket size and the number of products in customers' carts. Those results are simply beautiful.

+8%

increase in basket size

You heard it here first

We're proud to have clients from all four corners of the globe and a wide variety of industries. What do they all have in common? A thirst to continuously improve the customer experience.

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.

AB Tasty allows us to build advanced personalization scenarios. The platform is very easy to use, and we've been able to put in place our campaigns very quickly thanks to the availability of AB Tasty's Customer Success Manager and Support teams.