Revolutionize
brand and product experiences

Build better websites products apps software experiences

Build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty.

Join 1,000+ awesome brands using AB Tasty

Omnichannel approach to customer experiences

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

We have been using AB Tasty for two years to test and implement changes, validate user experience hypothesis and get user feedback. It's an easy, powerful tool and we have a real one to one support team.

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments.

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Flagship by AB Tasty, whether it’s a back-end search algorithms or a UI update.

AB Tasty is currently the best tool given our maturity level in AB testing. The support is very efficient and we can "influence" the tool roadmap thanks to our needs.

Marketing & Growth

Get more from your brand assets: increase conversions, CTR, AOV, forms filled, and revenue.

Product Managers

Build sticky apps and features customers adore: Drive engagement, adoption, product loyalty and revenue.

Engineers & Developers

Ship faster and safer: Forecast infrastructure costs, reduce risk with progressive deployment.

Innovate faster
with less risk

Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster. Centralizing all your feature deployments and experiments on one dashboard enables product and engineering teams to stay agile.

Experimentation
makes perfect

What messages and features drive the most engagement? Put your ideas to the test by running A/B, split and multivariate tests across all devices. AI-powered traffic allocation automatically sends visitors to winning variations.

Relevance with
personalization

Use AI-powered psychographic and engagement-based segmentation to push custom messages, features and functionalities to specific audiences on any device.
Benefit from low-code to no-code widgets, driving unrivaled time-to-value and ROI.

Powering Customer Experiences With Data

A collection of insights from AB Tasty’s partners and internal experts on the importance of data in experience optimization.

Success stories

Ashley Furniture

Increased conversions by +15%

Ashley Homestore eliminated client frustration by shortening the checkout process, reducing cart abandonment rates and creating a more fluid transition to the payment step.

Panasonic

11.6% Increase in digital consultation

Panasonic discovered how to effectively drive more customers to digital channels for faster support, creating a better experience for users and significantly reducing support costs.

Fenty

+42% Increase in CTR

Fenty wanted to test the CTAs driving traffic to new collections on their website. Through experimentation, the team discovered that larger CTAs had a significant impact on traffic.

Lush

250% Increase in CTR

During COVID, Lush ran experiments testing shopping preferences, comparing care packages with self care promotion. The experiment resulted in +$7.5K in transactions and provided insights on shopping behavior during this period.

Best Western

+12% Increase in account creations

Best Western ran a website personalization campaign using AB Tasty to encourage visitors to become members, use their accounts, and to take advantage of relevant discounts.

Worldwide Technology & Agency Alliances

At AB Tasty, we’ve built an extensive network of expert agency and technology partners along with our own in-house customer success specialists to offer leading expertise and support on any project, no matter the scale.

90+ Agencies

Accompaniment from A to Z. Benefit from a 360-degree perspective to optimize every facet of your digital strategy thanks to our network of world-class partner agencies.

25+ Integrations

We fit seamlessly in with your existing tech stack thanks to our ever-growing ecosystem of technology integrations. If you work with them, we integrate with them.

Global Presence

We pride ourselves on providing local expertise. Thanks to our global presence and extensive partner network, we can deliver expertise that's practically at your doorstep.

Experience optimization resources

Everything you need to know about experimentation, personalization, and feature management across your websites, apps, and devices.

Revolutionize brand and product experiences