The customer experience optimization company
Marketing, product and tech teams use AB Tasty’s AI-driven experimentation, personalization and feature management platform to rapidly drive ROI and continuously deliver outstanding user experiences.
Trusted by more than 850 awesome brands
What we do in a nutshell
For marketing teams
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What makes us different
You heard it here first
They nailed it
Inspired by other brands in the L’Oréal Luxe portfolio, such as Lancôme Biotherm, Urban Decay and YSL Beauty, the digital teams at Kiehl’s started working with AB Tasty in January 2018. With the help of their dedicated customer success manager the team surpassed their initial targets.
For travel sites, hero images are the window into fantastic vacation destinations. For the digital team at Best Western® Hotels & Resorts, who have a mountain of photographs at their disposal, the challenge was finding a way to efficiently determine the most impactful image to put front and center. Using AB Tasty’s AI-powered dynamic widget, Image Matchmaker, the team was able to automatically run an A/B test for each of the landing page’s 6 carousel images.
Grow faster with AB Tasty