Data-driven experiences with feature experimentation
Run sophisticated experiments across channels and devices. With Feature Experimentation, teams can stay agile and focus on outcomes, not outputs.

Brands that trust AB Tasty Feature Experimentation



Server-side experimentation
Run flicker-free A/B tests to track the business impact of feature releases.
A/B TEST USER EXPERIENCE
Get critical live feedback from users


ONE USER ONE EXPERIMENT
Run multiple experiments without damaging UX
One experiment can impact the results of another. Run several experiments targeting the same page or same user group, but expose visitors to only one experiment.
EXPERIENCE CONTINUITY
Ensure consistent experiences across devices
Be consistent while experimenting on different devices and when visitors switch from anonymous to identified users. Wherever they start or finish their journey, users see the same variation.

Relying on staging environments to test your code is limited and brings its own challenges, such as keeping both production and staging environments in sync. Moreover, “soak testing” (e.g.: testing a feature with a typical production load), is hard. With feature flags and user segmentation, you can easily see how your code performs using existing monitoring tools and adapt quickly.





AB Tasty Feature Experimentation is not just a feature management solution for developers.
We’re also a top-notch rollouts platform that suits product and marketing needs.
Control all your feature flags in an easy to use web dashboard. Update flags with no need to change the code and re-deploy.
Be consistent while experimenting on different devices and when visitors switch from anonymous to identified users.
Kill switch
Optimize experiences on every device

Getting started is easy. Be up and running in minutes.
More resources about server-side experiments




