Data-driven experiences with feature experimentation
Run sophisticated experiments across all channels and devices. With feature experimentation, teams can continuously optimize their product without risk in order to build better experiences and unlock new revenue opportunities.
Conversion rate
for Whitepages
+23%
Clicks on contact CTA for EDF
+20%
Transaction rate with feature experimentation
for Decathlon
+10%
What you get from partnering with us
Run server-side A/B tests without impacting performance
Ensure consistent, high quality experiences across all devices
Make data-based decisions with best of breed statistical engine
Quickly turn off features with a kill switch
AB Tasty’s Feature Experimentation
Run advanced multi-channel tests and track your business impact
Get critical live feedback from users
Let your customers decide what experience they prefer by running 2 versions of a UX in production. Measure and validate your impact.
Continously gather feedback from your most relevant users to optimize your features.
Test out your feature ideas to see if they resonate with your users before a full release.
Data is collected by the platform when the user is exposed to the feature for reporting purposes to determine its impact.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Run multiple experiments without damaging UX
Run several experiments targeting the same page or same user group but expose visitors to only one experiment with the 1 user 1 experiment option.
Users are only affected by one experiment at a time to avoid bias in the results.
Prevent one experiment impacting the results of other simultaneous experiments, particularly the ones that are targeting the same pages or users.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Ensure consistent experiences across devices
Be consistent while experimenting on different devices and when visitors switch from anonymous to identified users so that they see the same variation.
With Experience Continuity enabled, the experience on your website won’t be affected by different users sessions.
Users will have the same experience when browsing on multiple devices so their experience on your website won’t be affected by the device change.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
Test in Production
With feature flags, you can test new code changes on live users rather than a test or staging environment and validate functionality in a real production environment.
Gather user data in terms of users’ engagement with your new features to optimize the user experience.
Monitor the performance of your releases in real-time and optimize releases accordingly.
Validate feature functionality and fix issues ahead of a full release.
When your customers search, they’ll find
Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.
Search results calculated in miliseconds. Get customers to products and content quickly.
Recognizes errors and corrects them avoiding zero-hit pages..
Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.
A/B testing for agile teams
When code logic is wrapped with feature flags, non-technical teams can easily design feature variations using an UI, target users and enjoy the convenience of a statistical engine to measure outcomes.
Validate your features by measuring all the relevant metrics and compare it to other variations so you can determine which one performs the best with your users.
Page load time will suffer very low impact as experiments are rendered on the browser and are unnoticeable on the user side.
Run A/B tests with deep-level modifications tied to the back-end.
Minimize conversion loss with sequential testing alerts
Sequential Testing Alerts offers a sensitivity threshold to detect underperforming variations early by triggering alerts or pausing experiments.
Sequential testing gives you the confidence to end "losing" experiments based on poor conversion rates.
Stop losing experiments saving you from wasting time and resources that could be spent on more lucrative experiments.
We support your technology stack
Choose whatever implementation method works best for you: our agnostic API or one of our available SDKs.
Packed full of features
Feature flag as a Service
Control all your feature flags in an easy to use web dashboard.
Support for web, mobile apps, IoT, SPA (single-page applications)
Control your feature release in any environment: mobile apps, mobile pages, webpages, connected devices, etc.
Automatic triggered rollback
Release risk-free by setting a rollback KPI to revert releases if this metric crosses a certain threshold.
Feature management templates
Reusable templates to speed up use cases implementation.
Experiment platform
Focus on outcomes, not outputs. Run A/B tests to track the business impact of feature releases.
Strong reports and data collect
Make informed decisions with best of breed reporting capabilities, including data filtering and export.
ISO 27001 certified
We do our best to ensure your data is safe. Learn more or view our ISO 27001 certificate.
Premium local support
Benefit from bespoke onboarding and support from our CSMs and Technical Solution Engineers.
User segments & targeting
Roll out new features to only subsets of users, using any user attributes you have access to.
Smart Decision API
Our API will take the decision for you, who should see what, based on your visitor context.
Agnostic API or SDKs
Choose whatever implementation method works best for you. From web-based to API-based, we’ve got you covered.
Instant updates
Update your native mobile application without waiting hours or days for store validation.
GDPR & CCPA compliant
As a European headquartered company, we’ve been aligning with Privacy standards since 2017.
Optimize experiences on every device
Consumers don’t live in silos. Optimize across all devices, from desktop to mobile apps to connected devices.
Empower teams to make data-driven decisions
Make better informed decisions with pre-launch QA for configuration checks and strong reporting capabilities on data and flag usage. Analyze anywhere by integrating with third party tools.
Feature Experimentation that
generates growth
Case study
Whitepages Boosts Subscriptions with AB Tasty’s Feature Experimentation
+23%
Conversion rate increase
Case study
OUI.sncf Relies on AB Tasty for Risk-Free Innovation
+61%
increase in conversion rate
Case study
Smooth Sailing With AB Tasty: An Interview With Weekendesk
Getting started
Simple integration for fast and easy set-up
Designed for every team
Our platform was created for product teams and developers to manage, optimize and experiment with their features while minimizing risk of a negative user experience.
Digital expertise
Our friendly CSMs don’t just help you use the solution to its full potential, they also provide you with ideas on how to best optimize your feature experimentation strategy.
Integrated with your developer ecosystem
Our VS code extension means developers no longer need to switch between their coding environment and platform, facilitating the management and implementation of feature flags.
Built for performance and scale
Bucketing file response time < 5ms
Global CDN with more than 200 PoPs (Points of Presence)
Decision API response time < 50ms
Global API endpoints with serverless compute services that auto-scale
Event-driven data platform
Our infrastructure supports petabytes of events with more than 900 clients over the world
Why choose AB Tasty
as your preferred EOP
Market Leaders
As a Forrester Wave leader and with first-rate G2 peer reviews, over 1000 brands trust us to help their marketing and product teams optimize and innovate.
Pragmatic Support
Loved for our friendly and local support, as an AB Tasty customer you’ll gain invaluable insights from our global digital strategy experts to help you scale faster.
Privacy & Security
The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.
Performance Focused
We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.
What our partners are saying
It allows us build advanced personalization scenarios. The platform is very easy to use, and we’ve been able to put in place our campaigns very quickly thanks to the availability of both Customer Success Manager and Support teams.
"We want to be quicker and more efficient in our releases, without increasing any risks associated with putting new features live. The platform lets us do this thanks to the different functionalities available in the platform, as well as advanced experimentation to optimize our product."
Grow faster with AB Tasty
Get a custom walkthrough of the platform