Enhance experiences with empathy
Understand what activates your buyers to convert using emotions-first data
Revive your personalization roadmap with shopper psychology insights
Multiply the amount of winning test variations, turning more ideas into sales
Accurately predict long-term campaign ROI, using emotions as a consistent baseline
Data powers our entire platform
The power of personalization with EmotionsAI
What really drives your visitors to buy?
EmotionsAI segments your visitors into 10 emotional needs, rooted in customer psychology.
Quality
Want qualitative information on products and services to make decisions.
Immediacy
Looking to be constantly stimulated by suggestions of actions to be taken
Competition
Want the thrill of competition. To get the best, or be the best.
Understanding
Want factual and structured information to make decisions.
Safety
Looking to feel secure and in control of their environment.
Comfort
In search of a calm environment, without disturbance or foreseeable effort
Change
Looking to discover new products and concepts, to escape their routine.
Attention
Want to feel like everything is done to satisfy them.
Notoriety
Want low-risk options that have already been validated by a large number of people.
Community
Want a strong connection with the people we care about and with our environment
In-depth research for the win
Journeys analyzed
100M+
Online surveys
20,000+
A/B tests analyzed
200+
Why choose AB Tasty
as your preferred EOP
Market Leaders
As a Forrester Wave leader and with first-rate G2 peer reviews, over 1000 brands trust us to help their marketing and product teams optimize and innovate.
Pragmatic Support
Loved for our friendly and local support, as an AB Tasty customer you’ll gain invaluable insights from our global digital strategy experts to help you scale faster.
Privacy & Security
The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.
Performance Focused
We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.
Grow faster with AB Tasty
Get a custom walkthrough of the platform