Welcome to
the future of personalization: EmotionsAI
The only Experience Optimization Platform that segments visitors by emotional need. EmotionsAI turns emotions into data-driven sales with actionable insights and targeted audiences.
Want to see EmotionsAI in action?
Enhance experiences with empathy
Understand what activates your buyers to convert using emotions-first data
Revive your personalization roadmap with shopper psychology insights
Multiply the amount of winning test variations, turning more ideas into sales
Accurately predict long-term campaign ROI, using emotions as a consistent baseline
AB Tasty’s EmotionsAI
Emotional clarity in just 30 seconds with our AI personalization engine
80% of human decisions are driven by emotion
Customer journeys are a series of tiny decisions. Competitive natured buyers will be tempted by limited stocks, safety-first buyers by payment guarantees, and need-it-nows with quick journeys.
- Create positive feelings by pinpointing which emotional needs are unmet at every stage of the customer journey.
- 10 groups and endless possibilities for reassuring your visitors when you let AI do the segmenting.
- Benefit from 8 years of behavioral research and over 100 million journeys analyzed.
Discover the 10 emotional segments, rooted in customer psychology.
Quality
These visitors want qualitative information on products and services to make decisions.
Immediacy
These visitors are looking to be constantly stimulated by suggestions of actions to be taken.
Competition
These visitors want the thrill of competition. To get the best, or be the best.
Understanding
These visitors want factual and structured information to make decisions.
Safety
These visitors are looking to feel secure and in control of their environment.
Comfort
These visitors are in search of a calm environment, without disturbance or foreseeable effort.
Change
These visitors are looking to discover new products and concepts, to escape their routine.
Attention
These visitors want to feel like everything is done to satisfy them.
Notoriety
These visitors want low-risk options that have already been validated by a large number of people.
Community
These visitors want a strong connection with the people we care about and with our environment.
Data powers our entire platform
The power of personalization with EmotionsAI
Easy deployment
EmotionsAI is integrated with the AB Tasty tag and turned on with the flick of a switch. No extra setup, no big IT project.
Work hand-in-hand with our customer success teams
Our expert teams provide you with ideas to activate visitors based on their emotional need profile.
8 years of technology research
Behavioral analytics studies are the backbone of this solution, providing you with the best experience for your visitors.
Based in science
AI is leveraged to automatically analyze and segment your visitors into each emotional profile for true emotional personalization.
Future-proof
EmotionsAI is GDPR compliant. It is based on anonymous in-session behavior and doesn’t use third-party cookies.
Built on behavior, fueled by real-time interactions
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Physical interactions
Fueled by:
Mouse speed
Scroll patterns
Pauses
Device setup
Fueled by:
Browser type
Device brand
Plugin installed
Behavioral expertise
Built by:
PhD Purchase Behavior Modeling
Studies of online behaviors and interface design preferences
Collaborations by researchers on behavioral psychology
Why choose AB Tasty as your preferred EOP
Market Leaders
As a Forrester Wave leader and with first-rate G2 peer reviews, over 1000 brands trust us to help their marketing and product teams optimize and innovate.
Pragmatic Support
Loved for our friendly and local support, as an AB Tasty customer you’ll gain invaluable insights from our global digital strategy experts to help you scale faster.
Privacy & Security
The protection of personal data is important to AB Tasty. We are GDPR and CCPA compliant, and support cookieless options.
Performance Focused
We understand that website performance is vital. AB Tasty provides multiple features to optimize performance and a flicker-free experimentation & innovation solution.
Grow faster with AB Tasty
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