EmotionsAI: The future of personalization is empathy
in conversion rate
in revenue per visitor
of variations show positive business impact
30 seconds for our AI engine to understand emotional needs
80% of human decisions are driven by emotion
Customer journeys are a series of tiny decisions: competitive natures will be tempted by limited stock products, safety-first buyers by secure payment details, and need-it-right-nows will want a quick purchase and none of the above extras.
Find the biggest drivers for conversion at every step
With EmotionsAI, create positive feelings by pinpointing which emotional needs are unmet at every stage of the customer journey: check-out, PLPs, product pages, etc.
Have AI classify visitors into 10 segments
Whether visitors have a need for Immediacy, Attention, Safety, or Community – you’ll be able to identify their needs and reassure them.
Benefit from 8 years of behavioral science research
EmotionsAI was created by a team of behavioral psychology experts and data scientists. More than 100 million journeys were studied to help brands connect with their visitors’ emotional needs.
High impact, low effort personalization
AI-powered personalization campaigns using EmotionsAI drive revenue increases ranging from 5% to 10%.
Build journeys for rational and emotional shoppers
No need for complex segments, third-party integrations, or rule management – AI handles everything. It directly classifies your visitors into 10 segments, helping you reach both practical and impulsive buyers.
Find new personalization opportunities
EmotionsAI reveals where and how you can improve your visitors’ journey, and identifies the opportunity loss if you don’t.
Easy and fast activation of the audiences
Easily tailor experiences with AB Tasty’s no-code/low-code Visual Editor. Target the emotional need of your choice directly in the Audience Builder. Combine that emotional need with other segments.
60% of test variations show positive business impact with EmotionsAI
Compared to the industry average of 20%, this e-commerce personalization engine turns more of your ideas into revenue.
With AB Tasty’s best-in-class experimentation solution, conduct tests to find out what works best on your most important emotional needs.
Increase experiment efficiency
No more neutral tests. Reports allow you to deep-dive into each variation in order to understand which emotional needs will give you the most uplift.
Build an experience roadmap based on empathy
Learn where you can better meet the needs of your visitors throughout their journey.
Focus on your biggest audience
EmotionsAI prioritizes your visitors by the biggest emotional need, helping you decide where to focus your roadmap and how to get the biggest impact in your test and personalization roadmap.
Make small changes with big impact
Enrich your insights tools with emotional data
Add even more insights to your analytics tools like Contentsquare, Heap and FullStory. Share insights with other departments including Acquisitions and CRM.
Predict sustained campaign ROI, accurately
Emotional needs for conversion are lasting, while behaviors are ever-changing.
Emotions provide a more consistent baseline to predict future returns than solely relying on on-site behavior.
Scale your personalization strategy with EmotionsAI
Built on behavioral expertise and real-time interactions
A/B tests analyzed
Purchase Behavior Modeling
Triple A/B test success rate with EmotionsAI
La Redoute is a French multichannel retailer specializing in home decor as well as apparel with over 7 million unique visitors each month. Using EmotionsAI by AB Tasty, they create highly individualized experiences for their visitors for better engagement.
Increase quote submissions with EmotionsAI
Groupama is a multinational insurance group operating in 10 countries. They turned to AB Tasty’s EmotionsAI to help better adapt their testing strategy to fit their wide range of customer profiles.