CASE STUDY

La Redoute triples A/B test success rate with EmotionsAI


  • 3x
    success rate of A/B tests

  • 4%
    increased revenue per visitor

  • 3%
    increased conversion rate

La Redoute is a French multichannel retailer specializing in home decor as well as apparel. Its e-commerce site is the top ranked French site with over 7 million unique visitors each month.

 


 

CHALLENGE

The team at La Redoute was eager to change up the way they optimized the website. They wanted to find ways to improve engagement through optimization, especially on mobile. 

They turned to EmotionsAI by AB Tasty to help deliver the most individualized experience possible for visitors to their site. 

Using AI-powered segmentation to build better experiments, they started to let the psychology behind their customers’ decisions help shape their optimization.

 

RESULTS

After implementing EmotionsAI and creating new emotions-based audience segments,
La Redoute saw a significant impact on their engagement rates. The enhanced customer experience led to a 4% increase in revenue per visitor as well as a 3% increased conversion rate.

 

TAKEAWAYS

Since using EmotionsAI, La Redoute has tripled the success rate of their A/B tests, completely changing their approach to optimization. 

More case studies

AB Tasty enables MoneySmart to innovate, fast
Decathlon scores big with social proof
Panasonic reduces costly call volumes with AB Tasty
Grow faster
with AB Tasty
Get a custom walkthrough of the platform
Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
Trusted by
Request a demo