Devred’s Digital Success Strategy:
Recommendations, Merchandising, and Web Experimentation with AB Tasty
Devred, the iconic men’s ready-to-wear brand, has risen to a major challenge: transforming its e-commerce site into a remove genuine driver of strategic growth.
With 300 physical shops and a well-established in-store identity, Devred has embarked on an ambitious drive to conquer digital experiences, attract younger customers, and boost its online performance.
The company chose AB Tasty to implement a comprehensive solution combining recommendations and merchandising as well as web experimentation in order to, reinvent the online customer experience and maximize its digital impact.
Download our case study to see how Devred achieved significant online sales growth by harnessing improved personalization and strategic merchandising, boosting the digital channel’s contribution to overall sales.
