Optimization starts with analyzing, not guessing.

Understand how visitors actually move through your website or app. Behavioral analytics, built for teams who want to fix friction, not just report it.

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Trusted by teams who treat optimization as a discipline

What teams discover when they start looking

Behavioral data changes the questions teams ask. These are the kinds of decisions it enables.

Generate informed experiment ideas

Session recordings and scrollmaps surface exactly which pages are losing users and where. Teams stop guessing what to test and start prioritizing based on evidence.

Find where your funnel loses people and why

Funnel drop-off data paired with session replay means you stop guessing which step has a problem and start watching it happen.

Resolve UX friction before it becomes churn

Experience scores automatically flag high-friction sessions. Fix the issues your support tickets haven’t caught yet.

Insights for your whole team

Easy enough for every team to use, yet powerful enough to solve complex conversion challenges for building better experiences.

Nothing slips through the gaps.

A complete behavioral analytics toolkit for web and app

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Session recordings

Watch real visitor sessions on your website or app, filtered by friction signals like rage clicks, dead clicks, and drop-offs. Go straight to the moments that matter.

Heatmaps and scrollmaps

Visualize where attention lands and where it doesn’t. Compare engagement across devices, test variations, or audience segments side by side to see what’s working.

Funnel analysis

Break any user journey into measurable steps. Track conversion rates at each stage and replay sessions from visitors who dropped off to understand exactly why.

Form analytics

Find out which fields users skip, refill, or abandon. Understand where your forms lose momentum before someone hits submit.

Segment analysis 

Filter any insight by device, geography, traffic source, behavior, or custom data from your CRM or CDP.

Experience scoring

Automatically highlight high-friction sessions and understand which visitor segments are facing the most issues, before they churn.

Built for teams who turn behavior into better experiences

Insights is designed so every team can work from the same behavioral evidence base.

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Marketing Team

Turn traffic into evidence, not just numbers

  • Identify engagement gaps across pages and campaigns
  • Build data-backed hypotheses for A/B test ideation
  • Understand how different audience segments behave
  • Track drop-offs across acquisition sources

Product Teams

Put user behavior at the center of every release decision

  • Prioritize features by observed user need, not assumption
  • Detect UX issues before support tickets arrive
  • Validate design decisions with real interaction data
  • Surface friction by segment and device type

UX Research

Accelerate research with visual behavioral data

  • Use heatmaps and scrollmaps as primary research evidence
  • Uncover navigation bottlenecks across user flows
  • Share session recordings directly with design teams
  • Validate redesign concepts before full rollout

Insights is where optimization begins. Not where it ends.

Insights
Connect behavioral insights directly to experimentation, personalization, and rollouts,  all within the same platform.

Web experimentation
Turn a friction signal into a test in minutes. Move from an insight in Insights to a running A/B test without switching tools or rewriting briefs.

Personalization
Deliver the right experience to the right segment. Use audience data from Insights to target personalization campaigns with confidence.

EmotionsAI
Layer emotional segmentation on top of behavioral data. Understand not just where users struggle, but how they feel when they do.

FAQ

Frequently Asked Questions

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What is behavioral analytics and why does it matter?

Standard analytics tools tell you what happened in aggregate. Behavioral analytics shows you how individual users experienced your site,  the clicks, the hesitations, the dead ends. Both are necessary. Only one explains the other.

Does Insights cover mobile apps as well as websites?

Yes. Session recordings, heatmaps, funnel analysis, and segment filtering all work across web and native mobile app environments via our SDK

Can I sample sessions or do I have to capture everything?

Both options are available. You can capture all sessions or define a sampling rate, useful for very high-traffic properties where full recording would generate more data than the team can use.

How does this handle user privacy in session recordings?

Personally identifiable information is masked by default. We are GDPR and CCPA compliant, and you have granular control over what is and isn’t captured within each session.

Can I connect Insights to external data tools?

Yes. Audience data from CRMs, CDPs, and analytics platforms including GA4 can be synced into the platform to enrich segment filters within Analyze.

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