Decoding Online Shopping: Consumer Trends for E-commerce in 2024

In the vast and ever-evolving landscape of e-commerce, standing out from the competition isn’t just about offering a great product or service—it’s about inching closer to the individual. Understanding their needs, preferences, and behaviors is the cornerstone of success in the digital marketplace.

With our new report, Decoding Online Shopping: Consumer Trends for E-commerce in 2024, dig into the depths of consumer preferences, exploring how they shop online, what keeps them coming back for more, and where they want to see improvements in e-commerce.

of consumers compare 1 or more products when shopping online.

The topics covered in this report include:

  • Consumer habits: What are they buying and where?
  • Influences: What factors do they consider when making a purchase?
  • Frustrations: Why are carts abandoned? What are their online shopping pet peeves?
  • Data, privacy, and security: Do they feel their data is in safe hands?
  • AI tools: Where do shoppers expect AI assistance in the buying journey?
  • Personalization: What do they want from a more tailored shopping experience?

Online shoppers contain multitudes, there’s not just one type or a one-size-fits-all solution to cater to them.

Take a look at some of the insights we uncovered in our report.

of consumers start their shopping journey with Google search or Google shopping.

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Get your copy of "Decoding Online Shopping: Consumer Trends for E-commerce in 2024" now.

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