Decoding Online Shopping: Travel and Hospitality Consumer Trends for 2025

Hotels, airlines, and travel brands—your digital experience matters more than ever in 2025.

Travel and hospitality is a huge industry estimated at 955.90 billion USD in 2025. Once an industry dominated by travel agents, online bookings are now projected to account for 75% of all revenue by 2029. Travelers increasingly rely on digital resources, such as travel guides, mobile apps, and streamlined booking platforms to fuel their wanderlust and plan their next adventure.

But booking travel online can be equal parts exciting and exhausting. The experience is often clouded by concerns about expectations versus reality, unclear cancellation policies, and the pressure to find the best deal. How do travel brands break through all that noise and deliver a better experience?

It starts with understanding today’s travel consumer.

In this report we will discuss industry insights, tailored to travel and hospitality brands including where consumers get inspiration for new travel plans, what leads them to abandon their cart or book, what types of AI tools can make the online experience easier, and more.

What’s inside this e-book?

Discovery: How do travelers start searching for their next trip?
Decision-Making: What convinces travelers to book—and what makes them hesitate?
Personalization & AI: How do travelers feel about AI-powered tools and tailored booking experiences?
Loyalty: Does recognizing past travelers and their preferences actually improve retention?