6 Website Optimization Ideas to Grow Your E-Commerce Business

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Driving high-volume traffic to your e-commerce site is vital, and this is only half the battle: Once these visitors arrive at your page, you have to convert that traffic into transactions.

Find inspiration for your own website optimization campaigns in our selection of the best performing experiments in fashion, beauty, home furnishings, etc.


From the moment a user lands on your site to when they complete their purchase, the shopping experience should be seamless. Sounds simple enough, yet for retailers, this is an immense challenge. Since their consumers’ needs and trends change constantly, how can brands keep up with the shifting demands?

The key lies in continuous optimization. For an industry that’s always in “react” mode, consistently testing your e-commerce site is the only way to make sure you continue growing, improving and staying ahead of the competition.

What you’ll learn

Why continuous optimization is essential for marketing, UX, CRO teams

How simple modifications to your website can yield positive business impact

Success stories from brands who have successfully improved the online shopping experience

Looking for more?

Discover the 50 experiments that every brand should know for website optimization.

50 test que deberías conocer
Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
click-through rate
conversion rate
average order value
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