Driving high-volume traffic to your e-commerce site is vital, and this is only half the battle: Once these visitors arrive at your page, you have to convert that traffic into transactions.
Find inspiration for your own website optimization campaigns in our selection of the best performing experiments in fashion, beauty, home furnishings, etc.
From the moment a user lands on your site to when they complete their purchase, the shopping experience should be seamless. Sounds simple enough, yet for retailers, this is an immense challenge. Since their consumers’ needs and trends change constantly, how can brands keep up with the shifting demands?
The key lies in continuous optimization. For an industry that’s always in “react” mode, consistently testing your e-commerce site is the only way to make sure you continue growing, improving and staying ahead of the competition.
What you’ll learn
Looking for more?
Discover the 50 experiments that every brand should know for website optimization.