Agenda
AdaptiveCX: AI-Powered Personalization at Scale
In Episode 3 of The Taste Test, host Natalia Soto sits down with Greg Mandeville, Senior Customer Success Manager at AB Tasty, to explore how AI-powered personalization is changing the game.They discuss how to transition from rigid, rule-based systems to a dynamic approach that adapts the experience for every user in real-time based on their predicted intent.As an expert in AdaptiveCX Greg shares how businesses can move beyond static, segment-based personalization that often misses over 90% of traffic.Host: Natalia Soto – Growth Marketing Manager, AB Tasty Guest: Greg Mandeville – Senior Customer Success Manager, AB Tasty
Too Many Ideas? Let AI Cook
In Episode 2 of The Taste Test, host Kate Feng sits down with Julie Dumont, Chief Product Officer at AB Tasty, to unpack why so many strong experiment ideas never reach production. With limited dev resources and tight timelines, experimentation can stall quickly. They discuss how using AI to handle prep work helps teams move faster, test more ideas, and stay focused on what truly matters.
Watch the replay The Learnings Library: Your Cure for Experimentation Amnesia
In Episode 1 of The Taste Test, host Natalia Soto sits down with Arthur Charbit, Product Management Director at AB Tasty, to tackle a familiar problem: valuable experimentation insights that disappear when people leave, decks get buried, or files get lost. They explore how AB Tasty’s Learnings Library helps teams capture learnings while they’re still fresh, find past results easily, add real context with comments, and turn test results into knowledge – so great ideas don’t disappear with them.
What The Taste Test is
Each month, we invite a guest to one of our offices in Paris, New York, or London for a 15-minute conversation about what’s really working.
No slides, no long intros, and no “Can you see my screen?”
Just a focused discussion on what’s been tested, what’s worked, and what teams have learned along the way – whether that’s a customer sharing their experience, a partner bringing a fresh perspective, or an AB Tasty expert unpacking a product or strategy.
How it works
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