Agenda
The Science of Digital Trust: Reducing Friction & Turning Hesitant Users Into Buyers
In Episode 4 of The Taste Test, host Kate Feng from AB Tasty sits down with Osh Rice, Managing Director at Daydot, to explore how brands can build digital trust by reducing friction. Together, they discuss why hesitation is often rooted in uncertainty, how emotional segmentation can reveal what different users need to feel confident, and how brands can use personalized experiences to provide reassurance to users and avoid roadblocks to conversion. Using insights from personalization strategies and solutions like AdaptiveCX and EmotionsAI, this episode will demonstrate how emotionally aligned experiences can drive both conversions and long-term loyalty.
AdaptiveCX: AI-Powered Personalization at Scale
In Episode 3 of The Taste Test, host Natalia Soto sits down with Greg Mandeville, Senior Customer Success Manager at AB Tasty, to explore how AI-powered personalization is changing the game. They discuss how to transition from rigid, rule-based systems to a dynamic approach that adapts the experience for every user in real-time based on their predicted intent. As an expert in AdaptiveCX, Greg shares how businesses can move beyond static, segment-based personalization that often misses over 90% of traffic.
Watch the replay Too Many Ideas? Let AI Cook
In Episode 2 of The Taste Test, host Kate Feng sits down with Julie Dumont, Chief Product Officer at AB Tasty, to unpack why so many strong experiment ideas never reach production. With limited dev resources and tight timelines, experimentation can stall quickly. They discuss how using AI to handle prep work helps teams move faster, test more ideas, and stay focused on what truly matters.
The Learnings Library: Your Cure for Experimentation Amnesia
In Episode 1 of The Taste Test, host Natalia Soto sits down with Arthur Charbit, Product Management Director at AB Tasty, to tackle a familiar problem: valuable experimentation insights that disappear when people leave, decks get buried, or files get lost. They explore how AB Tasty’s Learnings Library helps teams capture learnings while they’re still fresh, find past results easily, add real context with comments, and turn test results into knowledge – so great ideas don’t disappear with them.
What is
The Taste Test ?
Each month, we invite a guest to one of our offices in Paris, New York, or London for a 15-minute conversation about what’s really working.
No slides, no long intros, and no “Can you see my screen?”
Just a focused discussion on what’s been tested, what’s worked, and what teams have learned along the way.
How it works
Subscribe once, and you’re set. We’ll send you a new episode every month, straight to your inbox.
