AB TASTY BLOG
Resources on Conversion Rate Optimization
How Frette Increased Revenue By Over 8% With AB Tasty
We sat down with our client Frette to discuss the luxury industry and how they use AB Tasty to optimize … Read more
Loss Aversion Strategies to Dial-Up Your Ecommerce Conversion
Smart marketers use loss aversion strategies to engage and convert customers. You, too, can start using this cognitive bias to your benefit.
The ROI of Experimentation
When you hear ‘A/B Testing’, do you think revenue gain? David Mannheim of User Conversion, argues that you probably do – and shouldn’t.
Conversion Optimization Glossary
Whether you’re new to Conversion Optimization or trying to brush up on your skills, there’s a lot of CRO terms that you may not be...
How Priming to Users’ Expectations Improves Your Website’s UX
Learn what the Priming Effect is, why it’s so powerful, and how it can be useful for marketers and UX designers!
Halo Effect: What it is, Why it Works and How to Use it
The Halo Effect is our tendency to make an overall impression of a person based on a single trait. If X is good-looking, X is...
Peak-End Rule Effect: How to Use it to Sell More
How we remember experience is largely skewed towards what happened at the very end of that particular event. For conversion rate optimization, the relevance is...
Introducing the Developer Portal
Developers are busy people. They’re key players in the tech world, but also lend their time to developing features, fixing … Read more
3 Reasons to Download the New AB Tasty App
The AB Tasty app is here! Don’t have it yet? Read on to find out why this free app is a time-saver – and a...