Resources on Conversion Rate Optimization

AB Tasty won Silver at the 2018 Stevie Awards for Great Employers!

Our constant dedication to making AB Tasty a one-of-a-kind place to work has been recognized this year, as we took home … Read more

How Expanding Your Product Line Can Help Boost Conversions

A business is more than a product. Think of any brand name company or ecommerce website- many offer an array … Read more

Server-Side Testing: Definition, Advantages and Examples

Here’s a quick recap for those of you who might still be wondering – just what is server-side testing? Read on for a definition, use...

Turn Your Entire Company Into a CRO Machine

Here are 5 ways we’ve seen our clients get everyone in their company involved in brainstorming conversion rate optimization ideas.


Marketing, Distilled: Essential Marketing Principles of 2018

Faced with the complexity of modern marketing, AB Tasty paired up with social media platform Mention to narrow down what are, in our eyes, the...

Conversion Rate Optimization Guide

A Beginner’s Guide to Conversion Rate Optimization

All you need to kickstart your Conversion Rate Optimization program: from understanding the basics of CRO to methodology tips through best practices and tools.


6 Effective Ways to Increase Online Customer Retention

Getting people attached to your brand is not something that is done overnight. Often, it takes online businesses months and … Read more


AB Tasty Wins Digital Innovation Prize

French investment bank Bpifrance recently organized a ‘Digital Innovation’ competition. After 3 elimination rounds, only 16% of the projects were retained, including AB Tasty’s concerning...

How Customer Feedback Drives Personalization Efforts

Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us – whether … Read more