Resources on Conversion Rate Optimization

9 Tips for Designing Emails That Convert 

70% of marketers say email is their number one generator of revenue.  While it may seem like a straightforward way … Read more

4 Great Strategies for B2C Lead Generation

All businesses rely on attracting new customers, but appealing to the modern consumer has become increasingly difficult. Having a data-driven … Read more

Top Digital Marketing Tools To Consider Using in 2019

Our list of top marketing tools in 2019 will save you time as you research how to up your marketing game, quick!

ecommerce chatbot

Why You Should Use Chatbots On Your E-Commerce Website

Check out our guide to how to use chatbots on your e-commerce website to help generate those all-important leads and secure more conversions.

Introducing New Reports

Our new, enhanced reporting feature ensures marketing and product teams have all the data needed to confidently make decisions and … Read more

7 Examples of Great Personalization Strategies From Retail Brands

We looked at 7 creative examples of one-to-one personalization to understand how these campaigns work and why they’re successful.

website traffic

5 Ways To Analyze Your Website Traffic

Your website traffic is the source of a wealth of information that will help you increase engagement and conversions. Analyze it well!

Streamline Your Marketing Strategy By Automating Lead Generation

Marketers have increasingly been using automation to make outreach and campaigns more efficient. In fact, approximately 51% of companies say they … Read more

facebook call to action

How to Make the Perfect Call-to-Action for Facebook Ads

If you’re running Facebook ads, check out our guide on how to make the perfect CTAs on your Facebook adverts to improve those conversions!

Abandoned cart email

Abandoned Cart Email Template Examples That Work

We explore some great email templates to help online retailers regain those pesky abandoned cart conversions with our latest guide.

user satisfaction survey

How To Write A Good User Satisfaction Survey

Ever wonder why your customers aren’t responding to your satisfaction surveys? We explore the top tips to writing great ones.

PPC landing page

Skyrocket Your Conversions with These PPC Landing Page Best Practices

A great landing page can skyrocket your conversions and decrease cost per click on your ads. This article will walk you through the basics.

The Problem is The Choice: The Frontier of A/B Testing

Do you run A/B tests on your website? Are you sure you’re making the best decisions when it comes to statistical certainty, loss and gain?

Using One-to-One Messenger Bots for Lead Generation

Launched in 2004 by Mark Zuckerberg, Facebook quickly took the world by storm, bringing friends and families together from around … Read more

Audience buckets

Segmentation, Audience Bucket…a Lexicon of Personalized Marketing

We explore the world of segmentation and audience buckets and how these can really help with your personalized marketing efforts.

Amazon product listing

The Ultimate Guide to Optimize Your Amazon Product Listings

If you’re looking to sell on the world’s largest marketplace, read our ultimate guide to optimizing your Amazon product listings and ensure your products don’t get overlooked.

Email subject line

How to Write an Irresistible Email Subject Line That Boosts Open Rates

The subject line of your marketing email is vitally important. Learn how to write a non-spammy, click-worthy one with our latest article.

Writing a Customer Survey: What to Ask and Best Practices

Products are built for the user. It may sound like an obvious statement, but it’s a crucial reminder of the … Read more

Lead Gen forms

20 Examples of Excellent Lead Generation Forms

How do you turn your website traffic into leads? Check out these 20 lead generation form examples for some high-converting ideas.

Survey tools

Free and Paid Survey Tools For User Experience Research in 2019

Getting to know your audience is important. Our 2019 list of survey tools will help you get the right equipment in place to get started.


Ultimate Checklist to Creating a Facebook Ad That Converts

Facebook boasts 2.32 billion monthly active users, with 74% visiting the platform daily. It’s an unparalleled giant in the social … Read more

Converting email

The Definitive Guide to Writing High Converting Emails

Delivering marketing emails that convert is no easy task. Our guide will walk you through some basic principles to get you on track.

How to Build (Not Buy) an Email List

Today, 99% of consumers check their emails daily. By 2020, the number of active email accounts worldwide will reach 4.3 … Read more

Times Marketing Emails

The Best Times to Send Marketing Emails

Ever hesitated before pressing ‘send’, unsure if you chose the optimal day and time for your marketing email? This article is for you.