Resources on Conversion Rate Optimization

How to A/B Test your Landing Page: a Step-by-Step Guide

Follow this step-by-step guide to learn how to run A/B test on your landing page with tips from CRO experts.

Hook Your Audiences With Ready-To-Use Widgets

Personalizing the user journey allows for better engagement, higher conversion rates and increased revenue – as well as a better … Read more

What Lies Behind Website Optimization?

Website optimization encompasses different marketing and technical skills, that range from search engine optimization to customizin user experience through page speed optimization. In this article, we take you through the basics of website optimization.

Landing Page Builders

The Best Landing Page Builders in 2018

Want a DIY solution to create customized landing pages? Landing page builders help you to create high converting pages from scratch or with the help of a few templates. Here is our selection of the most commonly used tools.

Ecommerce Product Page

10 Examples of Successful Ecommerce Product Pages

Let’s examine the 5 mandatory elements of an effective ecommerce product page plus some examples of the most successful product pages by industry that you can get inspiration from.

Infographic personalization

Unpacking Personalization: An Infographic for CX Enthusiasts

For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher conversion rates, engagement and sales. Our infographic gives you the low-down.

AB Tasty Awarded ‘French Tech Pass’ Fourth Year in a Row

AB Tasty, a leading European personalization and testing platform for web and mobile, is awarded the French Tech Pass for the fourth year running. This remarkable achievement solidifies AB Tasty’s position as a heavy-hitter in the tech world, both on a national and international scale

value proposition

How to Write a Value Proposition

Your value proposition, or Unique Selling Point, is at the heart of your product or service. Learn more about this essential piece of your business: what a good value proposition looks like and how to write a great one.

Marketingsegmentation

What Is Visitor Segmentation?

Visitor segmentation (user segmentation) is a method of segmenting potential customers into groups that allow businesses to promote a focused message to the right audience. Learn about common segmentation techniques and mistakes.