Resources on Conversion Rate Optimization

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Don’t Lose out on Conversions During your A/B Tests

Learn how dynamic traffic allocation algorithms can help you minimize loss of conversions during your website optimization campaigns.

7 Tips for Implementing A/B Testing in your Social Media Campaigns

A/B testing has been around for decades, even before the advent of the internet or social media. In fact, it … Read more

Buyer Persona

How Creating Personas Can Help You Personalize Your Website

Personas refine the focus of business practices to suit the specific, yet broad needs of their customers. They do this by creating main groups that represent the major users of a website and what their needs are.

Urgency Marketing

5 Clever Scarcity and Urgency Examples to Boost your Conversions

Urgent situations push us to act fast and scarcity triggers anxiety which also forces us to act promptly. Put into the right hands, these tools can help ecommerce and online businesses boost their conversions and increase sales.

How Does Page Speed Really Affect your Conversions

How Does Page Speed Really Affect your Conversions

Page loading time directly affects conversions, page views, CPC, SEO and direct revenue. Learn more.

How SEO and CRO complement each other

How to Improve your Conversion Rate Using SEO

SEO and CRO complement each other very well: traffic at all costs doesn’t make sense, it’s all about gaining qualified visitors with a purchase intent.

How to A/B test your content headlines

How to Effectively A/B Test your Content Headlines

Headline testing consists in creating several title variations for the same article in order to find out which one performs the best in terms of shares, average reading time, click-through rate, bounce rate…

Complete guide to A/B test your email campaigns

A Beginner’s Guide to A/B Testing your Emails

Using A/B tests in your email campaigns, you’ll be able to craft tailor-made emails that will fit your prospects and generate more engagement. Learn more.

What is a customer journey map

How A Customer Journey Map Can Help You Improve User Experience

The point of a customer journey map is to understand, as clearly as possible, what a customer will encounter when using your service.