AB TASTY BLOG

Resources on Conversion Rate Optimization

How to Use AI to Boost Personalization in Untold Ways

There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. You need only look at...

Best practices for lead capture forms

6 Techniques To Build Lead Capture Forms

Lead capture forms are one of the most efficient ways of reaching potential customers who would otherwise be unlikely to make a purchase at first...

Statistical Significance Definition

Statistical Significance: Definition & Understanding Key Concepts

Statistical significance is a widely-used concept in statistical hypothesis testing. It indicates the probability that the difference or observed relationship between a variation and a...

Cognitive Biases

6 Powerful Cognitive Biases Used in Marketing to Sell More

Psychology is one of the most powerful tools that marketers have at their disposal. Discover 6 cognitive biases used in marketing to sell more.

Email Remarketing

5 Examples of Email Remarketing Campaigns to Get Inspiration From

Email remarketing consists of capturing and using information about your customers in order to achieve better marketing results through personalized email marketing campaigns.

cohort

How Cohort Analysis Can Increase Your Conversions

This is a guest post by Charlie Carpenter, co-founder and CEO of Kite.  Anyone running an eCommerce site – or, indeed, … Read more

online reviews

3 Ways Customer Reviews Can Grow Your Sales

While we live in an era of digital marketing, the significance of word of mouth can never be denied or overlooked. But how can digital...

Mobile APP Growth: Why The In-App Experience Is More Important Than Ever

Downloaded an app last week? Bet you can’t even remember what it was now. It happens to many of us – especially since 80-90% of...

psychologyemmerce

How the Unconscious Motivates Online Conversions

As conversion rate optimization (CRO) experts, we usually test a lot of things on our website, and we’re confident that, … Read more