AB TASTY BLOG

Resources on Conversion Rate Optimization

priming for ux

How Priming to Users’ Expectations Improves Your Website’s UX

Learn what the Priming Effect is, why it’s so powerful, and how it can be useful for marketers and UX designers!

Halo effect

Halo Effect: What it is, Why it Works and How to Use it

The Halo Effect is our tendency to make an overall impression of a person based on a single trait. If X is good-looking, X is...

Peak-en Rule Effect

Peak-End Rule Effect: How to Use it to Sell More

How we remember experience is largely skewed towards what happened at the very end of that particular event. For conversion rate optimization, the relevance is...

Introducing the Developer Portal

Developers are busy people. They’re key players in the tech world, but also lend their time to developing features, fixing … Read more

Mobile app blog header

3 Reasons to Download the New AB Tasty App

The AB Tasty app is here! Don’t have it yet? Read on to find out why this free app is a time-saver – and a...

isolation-effect

How the Isolation Effect Can Boost your Conversions

When listing products, pricing plans, features or pretty much anything else, the Von Restorff Effect or Isolation Effect dictates that the one that sticks out...

Bandwagon Effect

How to Harness the Bandwagon Effect in Ecommerce

Social proof is a powerful persuasion principle for increasing conversion rates: we look to our peers to determine what the ‘right’ course of action for...

AB Tasty bot blog header

Proud Owner of a Google Home? It’s Time to Try ‘Tasty Bot’

However you got your hands on your Google Home, we’ve got one feature you’ve just got to try: our brand new AB Tasty Bot!

Barnum Effect

The Barnum Effect: How it Affects Marketing and Conversions

Have you ever checked your horoscope in the newspaper and thought it was surprisingly accurate? Or maybe you once went … Read more