AB TASTY BLOG
Resources on Conversion Rate Optimization
How to Use AI to Boost Personalization in Untold Ways
There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. You need only look at...
6 Techniques To Build Lead Capture Forms
Lead capture forms are one of the most efficient ways of reaching potential customers who would otherwise be unlikely to make a purchase at first...
Statistical Significance: Definition & Understanding Key Concepts
Statistical significance is a widely-used concept in statistical hypothesis testing. It indicates the probability that the difference or observed relationship between a variation and a...
6 Powerful Cognitive Biases Used in Marketing to Sell More
Psychology is one of the most powerful tools that marketers have at their disposal. Discover 6 cognitive biases used in marketing to sell more.
5 Examples of Email Remarketing Campaigns to Get Inspiration From
Email remarketing consists of capturing and using information about your customers in order to achieve better marketing results through personalized email marketing campaigns.
How Cohort Analysis Can Increase Your Conversions
This is a guest post by Charlie Carpenter, co-founder and CEO of Kite. Anyone running an eCommerce site – or, indeed, … Read more
3 Ways Customer Reviews Can Grow Your Sales
While we live in an era of digital marketing, the significance of word of mouth can never be denied or overlooked. But how can digital...
Mobile APP Growth: Why The In-App Experience Is More Important Than Ever
Downloaded an app last week? Bet you can’t even remember what it was now. It happens to many of us – especially since 80-90% of...
How the Unconscious Motivates Online Conversions
As conversion rate optimization (CRO) experts, we usually test a lot of things on our website, and we’re confident that, … Read more