AB TASTY BLOG

Resources on Conversion Rate Optimization

How Frette Increased Revenue By Over 8% With AB Tasty

We sat down with our client Frette to discuss the luxury industry and how they use AB Tasty to optimize … Read more

loss aversion

Loss Aversion Strategies to Dial-Up Your Ecommerce Conversion

Smart marketers use loss aversion strategies to engage and convert customers. You, too, can start using this cognitive bias to your benefit.

ROI of experimentation

The ROI of Experimentation

When you hear ‘A/B Testing’, do you think revenue gain? David Mannheim of User Conversion, argues that you probably do – and shouldn’t.

Conversion Optimization Glossary

Conversion Optimization Glossary

Whether you’re new to Conversion Optimization or trying to brush up on your skills, there’s a lot of CRO terms that you may not be...

priming for ux

How Priming to Users’ Expectations Improves Your Website’s UX

Learn what the Priming Effect is, why it’s so powerful, and how it can be useful for marketers and UX designers!

Halo effect

Halo Effect: What it is, Why it Works and How to Use it

The Halo Effect is our tendency to make an overall impression of a person based on a single trait. If X is good-looking, X is...

Peak-en Rule Effect

Peak-End Rule Effect: How to Use it to Sell More

How we remember experience is largely skewed towards what happened at the very end of that particular event. For conversion rate optimization, the relevance is...

Introducing the Developer Portal

Developers are busy people. They’re key players in the tech world, but also lend their time to developing features, fixing … Read more

Mobile app blog header

3 Reasons to Download the New AB Tasty App

The AB Tasty app is here! Don’t have it yet? Read on to find out why this free app is a time-saver – and a...