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How to Calculate and Improve Customer Lifetime Value

The Customer Lifetime Value, abbreviated as CLV or LTV (for “life time value”) is one of the most important pieces of data for your digital business.

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The 8 Mistakes to Avoid in A/B Testing

Though A/B testing is a pretty easy way to increase conversion rates, there are still some basic rules of thumb to follow. Check out our article for 8 mistakes to avoid in order to run successful tests.

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Advantages and Disadvantages of Multivariate Tests

It’s not always easy to know which kind of test to use to optimize your website. This quick read will go over the pros and cons of multivariate testing, so you can decide if it’s the best pick for you.

4 Ways Analytics Data Can Boost the Impact of Your Tests

Analytics and A/B testing: It’s a match made in data heaven. Just like Tom and Jerry, Simon and Garfunkel, or … Read more

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A/A Testing: A Waste of Time or Useful Best Practice?

Not many people have heard of A/A testing, but those that have know it can cause a lot of debate: is it a useful best practice or a waste of time? This article takes a look.

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How Can You Formulate Effective Test Hypotheses?

Instead of going headlong and finding a “DIY” solution to increasing conversion rates, it is often better to take a step back to: 1/ Identify the real problem at the source of poor performance, 2/ Establish a hypothesis that could be at the root of the problem. This article will show you how.

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Recover Visitors who Abandon Their Shopping Carts

Around 70% will abandon their shopping cart. This is largely because they are not yet ready to buy and still need to think it over. Does this mean you should ignore these people and take no action? No! There are several techniques to use after a shopping cart has been abandoned to re-engage visitors.

10 techniques to reduce shopping cart abandonment

10 Techniques to Reduce Shopping Cart Abandonment

Shopping cart abandonment is an extremely common ecommerce occurance. Though it isn’t the end of the world, it’s still always better to limit it, if you can.  Here are our 10 tips for reducing shopping cart abandonment for your ecommece site.

Shopping Cart Abandonment

Understanding Shopping Cart Abandonment

You’re one step away from your desired macro-conversion. And then…nothing. The shopper drops off, abandoning their shopping cart they had filled only moments before. This is the dreaded ‘shopping cart abandonment.’  What happened and why?

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