Our latest resources

Bye Bye Bounce Rate! Boost Your Dmexco Landing Page Last Minute

You never get a second chance to make a first impression. In fact, it takes a tenth of a second … Read more

Editor Mobile First

Preview your mobile-first campaigns with our new responsive editor

The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and resolutions, before publishing it online.

What Door Design Can Show Us About Website Usability

Let’s take a minute to talk about doors. Doors don’t seem very complicated to use, right? You push, you pull, … Read more

How Vote Leave used data science and A/B testing to achieve Brexit

Until recent years, a politician’s chances of winning an election could be predicted, largely, based on one decisive element: the … Read more

How does Artificial Intelligence generate employment?

⇒ Biography Hubert Wasser is a data analysis engineer. After spending 10 years at ESIEA (Paris Engineering School) teaching algorithm and … Read more

Improve your UX and optimize your conversions

Optimize your user experience to improve your chances of conversion Part 2 Think of user experience (UX) like this: it is … Read more

E-commerce Goals

E-commerce: do you have all the data you need to get started?

To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.

Optimize your UX to increase your chances of conversion

Optimize your UX to increase your chances of conversion Part 1   User experience and CRO: a match made in … Read more

Session Replay

Our brand new Session Recording feature is here 🚀

Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…

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