Resources on Conversion Rate Optimization

What is ‘Bias’ And How to Apply it to Web Optimization

Did you know that we’re all ‘victims’ of bias? Cognitive biases, that is. Learn what they are and how to use them for web optimization.

How to Calculate Conversions Before discussing the formula, let’s define what we mean when we say conversion. This is a broad … Read more

When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience...

When it comes to personalization, do most of us just copy what our peers are doing? Here are 5 fresh ways to rethink your audience...

Why is Customer Support Important? Put simply, poor customer support will cost you. This facet of your business contributes to clients’ … Read more

Framing Effect is like mercury and can slip through the tiniest of cracks and result in inaccurate decisions. But it can also be used to...

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Discover the best practices for optimizing your site from experts in Online Marketing, Neuromarketing and Conversion Rate Optimization (CRO).

Check out our latest product innovation, ‘Image Matchmaker’, the AI-powered dynamic widget that makes optimizing your product page images a breeze!