Our latest resources
10 Techniques to Reduce Shopping Cart Abandonment
Shopping cart abandonment is an extremely common ecommerce occurance. Though it isn’t the end of the world, it’s still always better to limit it, if you can. Here are our 10 tips for reducing shopping cart abandonment for your ecommece site.
Understanding Shopping Cart Abandonment
You’re one step away from your desired macro-conversion. And then…nothing. The shopper drops off, abandoning their shopping cart they had filled only moments before. This is the dreaded ‘shopping cart abandonment.’ What happened and why?
Recommendation vs Personalization
Recommendation engines, website personalization, product personalization, website optimization. Find out the differences & how to use them to your advantage.
Last-minute ways to personalize your site for Valentine’s Day
Whether you’re aiming for increased click-through rates, more account creations or a boost in online sales, these easy-to-use widgets will get you up and running in time for the 14th.
Above The Fold: Does it Still Matter
How to use above the fold when designing your website. How to make sure visitors see the most important content instantly & when it is not relevant.
Revenue Per Visitor aka RPV
Discover the advantages of revenue per visitor & how RPV can help produce better customer experiences & greater sales for e-commerce businesses.
Client and Server-Side A/B Testing – The Best of Both Worlds!
We’re enriching our conversion rate optimization platform with a server-side A/B testing solution! Now you can get even more creative with your A/B tests. Read our article to see how.
The Irony of AI-Powered Personalization
What’s the current state of the human vs machine relationship in the Algorithmic Age? How good of a job are these algorithms really doing? And finally, is ‘human-centered’, AI-powered personalization really possible?
In Case You Missed It: AB Tasty’s Latest Announcements
If you weren’t able to attend our latest event in Paris, La Matinée de la Conversion, here’s a quick overview of the news that was announced