Resources on Conversion Rate Optimization

How we remember experience is largely skewed towards what happened at the very end of that particular event. For conversion rate optimization, the relevance is clear: for key parts of the customer journey, make the last step the most enjoyable.

The AB Tasty app is here! Don’t have it yet? Read on to find out why this free app is a time-saver – and a lifesaver – for website optimizers on the go.

When listing products, pricing plans, features or pretty much anything else, the Von Restorff Effect or Isolation Effect dictates that the one that sticks out will leave the most enduring impression.

Social proof is a powerful persuasion principle for increasing conversion rates: we look to our peers to determine what the ‘right’ course of action for ourselves might be.

Have you ever checked your horoscope in the newspaper and thought it was surprisingly accurate? Or maybe you once went … Read more

Confirmation bias or my-side bias is rampant in marketing; none of us can escape it. However, with conscious effort, we can sniff it out and make better marketing decisions.

As more and more people are shopping online, they’re also becoming increasingly skeptical, meaning there’s even more of a chance they will experience cognitive dissonance.

Dr. Robert B. Cialdini first talked about the principles of persuasion, or what he called the “universals that guide human … Read more

Social proof is pivotal in establishing your company’s credibility. Recommendations from current customers cultivates trust in your brand, and prospective … Read more