Our latest resources

E-commerce Goals

E-commerce: do you have all the data you need to get started?

To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.

Optimize your UX to Increase your Chances of Conversion

Optimize your UX to increase your chances of conversion Part 1   User experience and CRO: a match made in … Read more

Session Replay

Our brand new Session Recording feature is here

Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…

Flicker effect

How to effectively manage the flicker effect?

Flickering is when an original page is briefly displayed before the alternative appears during testing. The good news is that there are several best practices to effectively mask the flickering effect.

Product Updates

Track single or multiple conversions

You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.

Colours and fonts: what drives conversions?

Editor’s note:  This is a guest blog by George Mathew. Often ignored, colours and fonts can have a major impact … Read more

Why wait for your visitors to leave before remarketing?

Self-evident truth, bounce rates (visitor leaving after viewing less than 1 page) and cart abandonment rates (visitor initiating the purchasing … Read more

What does a Data Scientist think of Google Optimize?

Note: This article was written by Hubert Wassner, Chief Data Scientist at AB Tasty. Some of you may have noticed … Read more

AB Tasty now natively integrated in Google Tag Manager

With the latest Google Tag Manager release  (September 28, 2016), new tags templates are launched as part of the Google … Read more

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