Customer experience blog

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization.

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Product Optimization

Rapid Rollbacks: A Product Manager’s Best Friend

February 28, 2020

Conversion Optimization

Everything You Need to Know About the Freemium Business Model

February 27, 2020

A/B Testing

Better Understand (And Optimize) Your Average Basket Size

February 18, 2020

Conversion Optimization

How To Write A Perfect Abandoned Cart Email That Will Reignite Customers’ Purchase Desire

February 7, 2020

Product Optimization

Code Freezes: Are They Still Relevant for Agile Product Managers?

February 7, 2020

Product Optimization

Canary Releases— 3 Critical Questions You Need to Ask to Launch with Confidence

February 6, 2020

Conversion Optimization

What Exactly Does Customer Experience (CX) Mean? And How Can We Measure It?

February 6, 2020

Conversion Optimization

How to Build Customer Loyalty

February 6, 2020

Personalization

What Is Hyper-Personalization?

February 3, 2020

Personalization

3 Non-Obvious Ways To Personalize Your Site For Valentine’s Day

January 31, 2020

Personalization

A Simple Approach to Starting Personalization

January 30, 2020

Product Optimization

Product Management: How to Go from Good to Great

January 30, 2020