Resources on Conversion Rate Optimization

Landing Page Builders

The Best Landing Page Builders in 2018

Want a DIY solution to create customized landing pages? Landing page builders help you to create high converting pages from scratch or with the help of a few templates. Here is our selection of the most commonly used softwares.

Ecommerce Product Page

10 Examples of Successful Ecommerce Product Pages

Let’s examine the 5 mandatory elements of an effective ecommerce product page plus some examples of the most successful product pages by industry that you can get inspiration from.

Infographic personalization

Unpacking Personalization: An Infographic for CX Enthusiasts

For Customer Experience specialists, personalization – whether it be website personalization, in-store personalization or product personalization – has been touted as THE answer to higher conversion rates, engagement and sales. Our infographic gives you the low-down.

AB Tasty Awarded ‘French Tech Pass’ Fourth Year in a Row

AB Tasty, a leading European personalization and testing platform for web and mobile, is awarded the French Tech Pass for the fourth year running. This remarkable achievement solidifies AB Tasty’s position as a heavy-hitter in the tech world, both on a national and international scale

value proposition

How to Write a Good Value Proposition

Your value proposition, or Unique Selling Point, is at the heart of your product or service. Learn more about this essential piece of your business: what a good value proposition looks like and how to write a great one.

Marketingsegmentation

How to Segment your Visitors?

Visitor segmentation (user segmentation) is a method of segmenting potential customers into groups that allow businesses to promote a focused message to the right audience. Learn about common segmentation techniques and mistakes.

whatisakpi

How to Define and Track your KPIs

We’ve all heard of KPIs (Key Performance Indicators) – but do we know how to define, measure and implement them? Can we accurately distinguish them from OKRs? Find out about all this and more in our latest article.

mailjetconsenthero

Consent In Website And Email Personalization: How To Do It Right

With GDPR coming into effect in May, 2018, it is more important than ever to ensure that all your data collection activities are done correctly. In this article, you’ll learn how to make sure your website and email personalization campaigns are fully compliant.

martinheader

3 Personalization Experts Share Their Top Tips

CRO experts from Conversio, Time Inc., and AB Tasty came together at our latest London event to share their personalization advice. Learn how to use progressive profiling, data qualification and user personas & more to increase the conversion rates of your personalization campaigns.