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To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping cart development or the average number of products ordered.
Optimize your UX to increase your chances of conversion Part 1 User experience and CRO: a match made in … Read more
Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation, filters by test and variation, multiple filter options…
Flickering is when an original page is briefly displayed before the alternative appears during testing. The good news is that there are several best practices to effectively mask the flickering effect.
You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.
Self-evident truth, bounce rates (visitor leaving after viewing less than 1 page) and cart abandonment rates (visitor initiating the purchasing … Read more
Note: This article was written by Hubert Wassner, Chief Data Scientist at AB Tasty. Some of you may have noticed … Read more