AB TASTY BLOG

Resources on Conversion Rate Optimization

Peak-en Rule Effect

Peak-End Rule Effect: How to Use it to Sell More

How we remember experience is largely skewed towards what happened at the very end of that particular event. For conversion rate optimization, the relevance is clear: for key parts of the customer journey, make the last step the most enjoyable.

Introducing the Developer Portal

Developers are busy people. They’re key players in the tech world, but also sometimes need to lend their time to … Read more

Mobile app blog header

3 Reasons to Download the New AB Tasty App

The AB Tasty app is here! Don’t have it yet? Read on to find out why this free app is a time-saver – and a lifesaver – for website optimizers on the go.

isolation-effect

How the Isolation Effect Can Boost your Conversions

When listing products, pricing plans, features or pretty much anything else, the Von Restorff Effect or Isolation Effect dictates that the one that sticks out will leave the most enduring impression.

Bandwagon Effect

How to Harness the Bandwagon Effect in Ecommerce

Social proof is a powerful persuasion principle for increasing conversion rates: we look to our peers to determine what the ‘right’ course of action for ourselves might be.

AB Tasty bot aplicación

Proud Owner of a Google Home? It’s Time to Try ‘Tasty Bot’

However you got your hands on your Google Home, we’ve got one feature you’ve just got to try: our brand new AB Tasty Bot!

Barnum Effect

The Barnum Effect: How it Affects Marketing and Conversions

Have you ever checked your horoscope in the newspaper and thought it was surprisingly accurate? Or maybe you once went … Read more

confirmation bias blog header

How Marketers Can Overcome Their Confirmation Bias

Confirmation bias or my-side bias is rampant in marketing; none of us can escape it. However, with conscious effort, we can sniff it out and make better marketing decisions.

cognitive dissonance blog article

Cognitive Dissonance: How You Can Resolve It And Drive More Conversions

As more and more people are shopping online, they’re also becoming increasingly skeptical, meaning there’s even more of a chance they will experience cognitive dissonance.

AB Tasty Feature Hackathon: Which Team Can Hack it Best?

Last week, the whole of AB Tasty came together for our second corporate hackathon. Or, as it’s known around here, our ‘Feature Factory’ session.

Consejos página Quiénes somos

9 Easy Tips For Creating An About Us Page That Will Work For Any Brand

A company’s ‘About Us’ page is one of its most important. Yes this crucial digital asset doesn’t get nearly the attention it deserves.

Using The Principles of Persuasion to Influence Decision-Making

Dr. Robert B. Cialdini first talked about the principles of persuasion, or what he called the “universals that guide human … Read more

7 Ways To Make Your Testimonials More Persuasive  

Social proof is pivotal in establishing your company’s credibility. Recommendations from current customers cultivates trust in your brand, and prospective … Read more

The Art of Writing Sales Follow-Up Emails to Boost Customer Loyalty

Every entrepreneur knows how essential it is to consistently provide excellent customer service. Did you know that US businesses have … Read more

5 Behavioral Targeting Tactics to Boost Your Conversions

We’re in an era of banner blindness. People increasingly ignore irrelevant ads while being more receptive to tailored online experiences … Read more

8 Best Practices for Creating Long-Form Content

Some marketers believe that creating long-form content for the internet is a waste of time; short attention spans mean it’s … Read more

6 Tips for Making Your Ecommerce Business Ready for Voice Search

Is your ecommerce business ready for voice search? It should be. Voice commerce sales amounted to an impressive $1.8 billion in … Read more

Data science

How to Use Geographic Targeting to Deliver Better Online Experiences

Delivering smooth online experiences is one of the top priorities for marketers, and with good reason. Nowadays, your customers expect … Read more

CRM ecommerce

How to Build a CRM System for Your eCommerce Business

A quick intro to CRM (customer relationship management) software: what it is, why it’s important to your business, and how to choose the right one.

Facebook Marketing Tips

Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season

The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing game. Among the strategies that you can easily boost is Facebook marketing.

holiday sales

How to Prepare Your eCommerce Store to Boost Your Holiday Sales

The holiday season is just around the corner. Prepare for the holiday rush to ensure that you have a bountiful sales season with these eCommerce tips.

non coders guide

The Non-Coder’s Introduction to Mobile-First, Responsive Email Design

Coding isn’t your ‘thing’. But aren’t you curious how your developer was able to render your creations into working emails? Well, this article is for you.

nickfine

We Live in a Post-Truth World, and Conversion Optimization is Paying the Price

As a process, a method and a way of thinking holistically about CRO programs, science might just be the antidote – if all of us CRO practitioners would just embrace it.

black friday sale

Black Friday: How to Increase Profit During the Online Shopping Frenzy

Black Friday is coming! Make the most of your spike in online traffic with these quick and easy Conversion Rate Optimization ideas.