AB TASTY BLOG

Resources on Conversion Rate Optimization

Introducing the Developer Portal

Developers are busy people. They’re key players in the tech world, but also lend their time to developing features, fixing … Read more

Mobile app blog header

3 Reasons to Download the New AB Tasty App

The AB Tasty app is here! Don’t have it yet? Read on to find out why this free app is a time-saver – and a...

isolation-effect

How the Isolation Effect Can Boost your Conversions

When listing products, pricing plans, features or pretty much anything else, the Von Restorff Effect or Isolation Effect dictates that the one that sticks out...

Bandwagon Effect

How to Harness the Bandwagon Effect in Ecommerce

Social proof is a powerful persuasion principle for increasing conversion rates: we look to our peers to determine what the ‘right’ course of action for...

AB Tasty bot aplicación

Proud Owner of a Google Home? It’s Time to Try ‘Tasty Bot’

However you got your hands on your Google Home, we’ve got one feature you’ve just got to try: our brand new AB Tasty Bot!

Barnum Effect

The Barnum Effect: How it Affects Marketing and Conversions

Have you ever checked your horoscope in the newspaper and thought it was surprisingly accurate? Or maybe you once went … Read more

confirmation bias blog header

How Marketers Can Overcome Their Confirmation Bias

Confirmation bias or my-side bias is rampant in marketing; none of us can escape it. However, with conscious effort, we can sniff it out and...

cognitive dissonance blog article

Cognitive Dissonance: How You Can Resolve It And Drive More Conversions

As more and more people are shopping online, they’re also becoming increasingly skeptical, meaning there’s even more of a chance they will experience cognitive dissonance.

AB Tasty Feature Hackathon: Which Team Can Hack it Best?

Last week, the whole of AB Tasty came together for our second corporate hackathon. Or, as it’s known around here, our ‘Feature Factory’ session.