AB TASTY BLOG

Resources on Conversion Rate Optimization

confirmation bias blog header

How Marketers Can Overcome Their Confirmation Bias

Confirmation bias or my-side bias is rampant in marketing; none of us can escape it. However, with conscious effort, we can sniff it out and...

cognitive dissonance blog article

Cognitive Dissonance: How You Can Resolve It And Drive More Conversions

As more and more people are shopping online, they’re also becoming increasingly skeptical, meaning there’s even more of a chance they will experience cognitive dissonance.

AB Tasty Feature Hackathon: Which Team Can Hack it Best?

Last week, the whole of AB Tasty came together for our second corporate hackathon. Or, as it’s known around here, our ‘Feature Factory’ session.

about us page tips

9 Easy Tips For Creating An About Us Page That Will Work For Any Brand

A company’s ‘About Us’ page is one of its most important. Yes this crucial digital asset doesn’t get nearly the attention it deserves.

Using The Principles of Persuasion to Influence Decision-Making

Dr. Robert B. Cialdini first talked about the principles of persuasion, or what he called the “universals that guide human … Read more

7 Ways To Make Your Testimonials More Persuasive  

Social proof is pivotal in establishing your company’s credibility. Recommendations from current customers cultivates trust in your brand, and prospective … Read more

The Art of Writing Sales Follow-Up Emails to Boost Customer Loyalty

Every entrepreneur knows how essential it is to consistently provide excellent customer service. Did you know that US businesses have … Read more

5 Behavioral Targeting Tactics to Boost Your Conversions

We’re in an era of banner blindness. People increasingly ignore irrelevant ads while being more receptive to tailored online experiences … Read more

8 Best Practices for Creating Long-Form Content

Some marketers believe that creating long-form content for the internet is a waste of time; short attention spans mean it’s … Read more