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Improve the Speed of your Web Pages: Launch your Tests without jQuery

AB Tasty offers the lightest A/B testing tag on the market. By disabling jQuery, your pages can load 20% faster since the weight of the tag is significantly decreased.

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The Science Behind Purchasing Anxiety

When shopping online, do you ever get this nagging feeling, a little hesitation before you click ‘buy’? That’s called ‘purchasing anxiety’, and it’s a big e-commerce concern. This article takes a look at what lies behind ‘purchasing anxiety’, and how e-commerce professionals can help reassure consumers to boost their conversion rates.

Bounce rate

Everything You Need to Know About Bounce Rate

Bounce rate is a type of web analytics that measures the behavior of visitors to a website or page within the website. It is one of the most important metrics by which to understand how well the website is performing.

How to Calculate and Improve Customer Lifetime Value

The Customer Lifetime Value, abbreviated as CLV or LTV (for “life time value”) is one of the most important pieces of data for your digital business.

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Advantages and Disadvantages of Multivariate Tests

It’s not always easy to know which kind of test to use to optimize your website. This quick read will go over the pros and cons of multivariate testing, so you can decide if it’s the best pick for you.

4 Ways Analytics Data Can Boost the Impact of Your Tests

Analytics and A/B testing: It’s a match made in data heaven. Just like Tom and Jerry, Simon and Garfunkel, or … Read more

A/Atestingdesk

A/A Testing: A Waste of Time or Useful Best Practice?

Not many people have heard of A/A testing, but those that have know it can cause a lot of debate: is it a useful best practice or a waste of time? This article takes a look.

hipótesis de test A/B

How Can You Formulate Effective Test Hypotheses?

Instead of going headlong and finding a “DIY” solution to increasing conversion rates, it is often better to take a step back to: 1/ Identify the real problem at the source of poor performance, 2/ Establish a hypothesis that could be at the root of the problem. This article will show you how.

Shopping cart abandonment article 3

Recover Visitors who Abandon Their Shopping Carts

Around 70% will abandon their shopping cart. This is largely because they are not yet ready to buy and still need to think it over. Does this mean you should ignore these people and take no action? No! There are several techniques to use after a shopping cart has been abandoned to re-engage visitors.

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