Our latest resources

Flicker effect

How to effectively manage the flicker effect?

Flickering is when an original page is briefly displayed before the alternative appears during testing. The good news is that there are several best practices to effectively mask the flickering effect.

Product Updates

Track single or multiple conversions

You can display your URL or event based goals in either a single or a multiple mode. The 1st mode corresponds to a deduplication vision, where only one conversion is recorded, even if the user converts many times.
The 2nd mode corresponds to the duplication vision, in which all its conversions are retained.

Colours and fonts: what drives conversions?

Editor’s note:  This is a guest blog by George Mathew. Often ignored, colours and fonts can have a major impact … Read more

Why wait for your visitors to leave before remarketing?

Self-evident truth, bounce rates (visitor leaving after viewing less than 1 page) and cart abandonment rates (visitor initiating the purchasing … Read more

What does a Data Scientist think of Google Optimize?

Note: This article was written by Hubert Wassner, Chief Data Scientist at AB Tasty. Some of you may have noticed … Read more

AB Tasty now natively integrated in Google Tag Manager

With the latest Google Tag Manager release  (September 28, 2016), new tags templates are launched as part of the Google … Read more

Nirror Session Recording

AB Tasty acquires session recording tool Nirror

Leading A/B testing and user experience provider AB Tasty today announces the acquisition of session recording specialist Nirror. The acquisition … Read more

A/B testing & Usain Bolt: different tools, different results?

Recently, a client of ours tried Kissmetrics’ significance calculator to see how their test results compared to those displayed in … Read more

How To Treat Your Users As Individuals

Having high quality content or good products on your website is a good basis for getting in touch with potential … Read more

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