AB TASTY BLOG

Resources on Conversion Rate Optimization

Peak-en Rule Effect

Peak-End Rule Effect: How to Use it to Sell More

How we remember experience is largely skewed towards what happened at the very end of that particular event. For conversion rate optimization, the relevance is clear: for key parts of the customer journey, make the last step the most enjoyable.

Introducing the Developer Portal

Developers are busy people. They’re key players in the tech world, but also sometimes need to lend their time to … Read more

Mobile app blog header

3 Reasons to Download the New AB Tasty App

The AB Tasty app is here! Don’t have it yet? Read on to find out why this free app is a time-saver – and a lifesaver – for website optimizers on the go.

isolation-effect

How the Isolation Effect Can Boost your Conversions

When listing products, pricing plans, features or pretty much anything else, the Von Restorff Effect or Isolation Effect dictates that the one that sticks out will leave the most enduring impression.

Bandwagon Effect

How to Harness the Bandwagon Effect in Ecommerce

Social proof is a powerful persuasion principle for increasing conversion rates: we look to our peers to determine what the ‘right’ course of action for ourselves might be.

AB Tasty bot aplicación

Proud Owner of a Google Home? It’s Time to Try ‘Tasty Bot’

However you got your hands on your Google Home, we’ve got one feature you’ve just got to try: our brand new AB Tasty Bot!

Barnum Effect

The Barnum Effect: How it Affects Marketing and Conversions

Have you ever checked your horoscope in the newspaper and thought it was surprisingly accurate? Or maybe you once went … Read more

confirmation bias blog header

How Marketers Can Overcome Their Confirmation Bias

Confirmation bias or my-side bias is rampant in marketing; none of us can escape it. However, with conscious effort, we can sniff it out and make better marketing decisions.

cognitive dissonance blog article

Cognitive Dissonance: How You Can Resolve It And Drive More Conversions

As more and more people are shopping online, they’re also becoming increasingly skeptical, meaning there’s even more of a chance they will experience cognitive dissonance.