AB TASTY BLOG

Resources on Conversion Rate Optimization

non coders guide

The Non-Coder’s Introduction to Mobile-First, Responsive Email Design

Coding isn’t your ‘thing’. But aren’t you curious how your developer was able to render your creations into working emails? Well, this article is for...

nickfine

We Live in a Post-Truth World, and Conversion Optimization is Paying the Price

As a process, a method and a way of thinking holistically about CRO programs, science might just be the antidote – if all of us...

black friday sale

Black Friday: How to Increase Profit During the Online Shopping Frenzy

Black Friday is coming! Make the most of your spike in online traffic with these quick and easy Conversion Rate Optimization ideas.

Use These 8 Web Design Principles to Boost Your Email Conversion

Use These 8 Web Design Principles to Boost Your Email Conversion

Take advantage of email conversion tips that will guide you to not only design masterpiece emails but also make your subscribers look forward to hearing...

zwsfeatureumbrella

Why Segmenting by Personality Should be Part of a Personalization Strategy

Learn what it means to personalize your website according to visitors’ psychographic profile, and how the company Dotaki is bringing this tech to marketers.

How to Use AI to Boost Personalization in Untold Ways

There’s a single key to modern marketing, and that key has a name: personalization. Today’s consumers crave a personalized experience. You need only look at...

Best practices for lead capture forms

6 Techniques To Build Lead Capture Forms

Lead capture forms are one of the most efficient ways of reaching potential customers who would otherwise be unlikely to make a purchase at first...

Statistical Significance Definition

Statistical Significance: Definition & Understanding Key Concepts

Statistical significance is a widely-used concept in statistical hypothesis testing. It indicates the probability that the difference or observed relationship between a variation and a...

Cognitive Biases

Cognitive Biases Definition Plus 6 Powerful Marketing Examples

Learn what cognitive biases are, why they’re essential for a website optimization strategy, and how you can use them to increase conversions.