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5min read

Finding Our Better: AB Tasty’s New Brand Identity

Marylin Montoya

Feb 5, 2024

Article

12min read

A/A Testing: What is it and When Should You Use it?

Hubert Wassner

Feb 2, 2024

Article

8min read

How to Rebrand Your Site Using Experimentation in 5 Easy Steps

AB Tasty

Jan 9, 2024

Article

8min read

How to Better Handle Collateral Effects of Experimentation: Dynamic Allocation vs Sequential Testing

Hubert Wassner

Dec 7, 2023

Article

9min read

Harmony or Dissonance: Decoding Data Divergence Between AB Tasty and Google Analytics

Julie Dumont

Nov 22, 2023

Article

6min read

Taking an Outcome-Driven Approach | Ruben de Boer

Rowan Haddad

Nov 7, 2023

Article

10min read

Overcoming the Challenges of Customer Experience Optimization (EXO): Strategies and Tips

AB Tasty

Nov 6, 2023

Article

10min read

How to Effectively Use Sequential Testing

Hubert Wassner

Oct 24, 2023

Article

4min read

Doing CRO at Scale? AB Tasty’s Testing Alerts Prevent Revenue Loss

Hubert Wassner

Oct 17, 2023

Article

9min read

Best Practice for Optimizing Mobile vs. Desktop Experiences

AB Tasty

Oct 13, 2023