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User Testing and A/B Testing… Differences as Strength

Companies often opt for one or the other of these tests without realising the benefits of using them together. Given … Read more

Increase the Visibility of CTAs with Stick on Scroll Plugin

What is the first optimisation to conduct on your website? Without a doubt it is to make sure your action … Read more

Countdown plugin to play on urgency

Sales are a critical period for all traders. Consumers eagerly await this promotional period, or even shift their purchases to … Read more

How long should an A/B test last for reliable results?

This is the first article of a series of articles whose purpose is to help you correctly interpret the results … Read more

Reduce Shopping Cart Abandonment using AB Tasty Plugins

AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more

AB Tasty introduces the first open plugin platform for A/B testing

AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more

AB Tasty Rated Strong Performer in TrustRadius’ A/B Testing TrustMap

The independent business software review site TrustRadius publishes today its very first Buyer’s Guide to A/B Testing Software, in which … Read more

How to Use Qualitative Data to Plan your Next A/B Test

If you’re already familiar with A/B testing, you know that you should base it on information from web analyses, such … Read more

Eight mistakes not to make in A/B testing

The following mistakes can completely distort the results of your A/B testing. Learn how to avoid them! 1. Changing the … Read more