AB TASTY BLOG

Resources on Conversion Rate Optimization

DMPs And Content Personalization: Together At Last!

With all the data being collected from cross-channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer behavior. … Read more

After Testing Comes Personalization

The success of an online business is based on the bond between the visitors’ needs and the website’s value proposition … Read more

E-commerce Checkout On Mobile

6 Tips to Build the Ultimate Mobile Checkout Process

Editor’s note: This a guest post by Clarissa Amaral who is responsible for conversion optimization at Paymill. Ever since the introduction of … Read more

A/B Testing Big Mistakes

6 A/B Testing Practices that are Guaranteed to Fail

With over five years’ experience, AB Tasty’s teams have witnessed the implementation of thousands of tests, optimization ideas and ways … Read more

How Can you Improve your SEO Using A/B Testing?

I apologize in advance for the “clickbait” title that doubtless brought you to this page. The fact is that no … Read more

How to choose between different test type

A/B, Split or Multivariate Test: How to Choose the Right One

In digital marketing, you should always aim for the best user experience. Don’t put up with status quo – every … Read more

Bayesian Statistic Suited to your for A/B Testing Needs!

AB Tasty’s mission is to make A/B test and content customisation accessible to as many people as possible. The feature that … Read more

Landing Page Templates

Top 20 of the Best Landing Pages for Lead Generation

20 beautiful yet effective templates which will help you build the perfect optimized landing page for lead generation.

Expand your Optimization Scenarios by Using a Tag Manager

The combined use of AB Tasty and a tag management solution offers fresh opportunities to test your optimization scenarios, including … Read more

User Testing and A/B Testing

User Testing and A/B Testing… Differences as Strength

Companies often opt for one or the other of these tests without realizing the benefits of using them together. Given … Read more

Increase call to action visibility

Increase CTAs Visibility with Stick on Scroll Plugin

What is the first optimization to conduct on your website? Without a doubt it is to make sure your calls … Read more

Urgency and Scarcity in Marketing

Countdown Plugin to Play on Urgency

Sales are a critical period for all traders. Consumers eagerly await this promotional period, or even shift their purchases to … Read more

A/B Test Duration

How Long to Run an A/B Test?

How long should an A/B test run before you can draw conclusions from it? At what point can you end a test that appears to be yielding results?

Reduce Shopping Cart Abandonment using AB Tasty Plugins

AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more

AB Tasty Introduces the First Open Plugin Platform for A/B Testing

AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more

AB Tasty Rated Strong Performer in TrustRadius’ A/B Testing TrustMap

The independent business software review site TrustRadius publishes today its very first Buyer’s Guide to A/B Testing Software, in which … Read more

Qualitative Data for A/B Testing

How to Use Qualitative Data to Plan your Next A/B Test

If you’re familiar with A/B testing, you know that you should base it on data. However, this quantitative statistical data is just one part of the equation.  In order to get a true understanding of the behaviour of your users and choose the most relevant tests to set up, you must use qualitative data.

A/B Testing Mistakes

Eight Mistakes Not to Make in A/B Testing

The following mistakes can completely distort the results of your A/B testing program. Learn how to avoid them! 1. Changing … Read more

A/B Testing Roadmap

Before you Start A/B Testing, Define your Roadmap

What tests should I launch? In what order? How do I stop several tests from interfering with each other? What … Read more

Six Ways for Getting Started with A/B Testing with Low Traffic

A/B testing is a key tool when it comes to optimizing your conversion rates. However, an effective A/B test campaign … Read more

AB Tasty VS. Google Content Experiments (part 2)

This article follows on from the post dedicated to the differences between Google Content Experiments and more sophisticated A/B testing … Read more

AB Tasty VS. Google Content Experiments (part 1)

This article arises from a question we were asked several times at the last trade fair we attended: why use … Read more

How to Efficiently A/B test with AB Tasty and KISSmetrics

AB Tasty is a web application to run A/B tests easily. It requires no technical background and little IT involvement. … Read more