If you’re an e-commerce company, you know better than anyone how important it is to optimize your website and have the best possible user experience.
You’ve heard about experience optimization platforms (EOPs) and how they can improve your website’s performance, enhance customer loyalty and increase order size. We know you’re excited – and so are we!
But, before you dive headfirst into the dizzying world of EOP selection, let’s go through the most common mistakes e-commerce companies make so you can avoid them!
Mistake #1: Focusing on quantity over quality
You might be tempted to select an EOP that offers a ton of features, capabilities, and integrations. After all, more is better… right? Not necessarily.
When it comes to experience optimization, quality > quantity.
It’s especially important to make sure that what the EOP provides is right for YOUR company and its goals.
It’s easy to be seduced by an EOP that boasts 50 integrations or hundreds of features. But, a platform that overwhelms you with options and doesn’t deliver real value will end up costing you precious time and resources.
Opt for the platform that offers the most effective features that help you achieve your specific goals.
Mistake #2: Not considering customer success
You’ve worked hard to hire the smartest people for the job and have full faith in your employees. They can probably figure out any problem that comes up. But, when it comes to experience optimization, things don’t always go as planned.
This is why it’s so important to choose a platform that offers excellent customer support.
Look for a platform that not only provides responsive support but also has a community of users with people you genuinely enjoy working with. A platform like this can offer strategic guidance in alignment with your goals.
Mistake #3: Overlooking scalability
We know that part of the reason why you’re looking for an EOP is to grow your customer base. One of the best ways you can do that is by selecting an EOP that can grow with you.
Not every EOP is designed to scale, so make sure you’re choosing one that accommodates your company’s growth goals and can accompany you along the way.
Look for a platform that offers scalability within its plans and can support increased traffic, as well as new features.
Mistake #4: Ignoring mobile and app optimization
More and more customers are choosing to shop from their phones, which means mobile optimization for all devices is critical.
A poorly optimized mobile experience can lead to lost sales – and we know you can’t afford that!
Choose a platform that prioritizes mobile optimization and delivers a seamless experience across all devices, whether it’s web or app.
Omnichannel is the way of the future. A poor mobile experience can leave a bad taste in a customer’s mouth.
Mistake #5: Neglecting data and analytics
Robust data and analytics help you make better business decisions and are absolutely essential for effective experience optimization.
Go for a platform that relies on solid statistical models, creates reports based on your needs as an e-commerce company, and lets you choose the KPIs that are most relevant to your business.
A platform that delivers valuable insights will enable you to make smarter, data-driven decisions, which can lead to higher ROI and revenue.
Selecting the right EOP for e-commerce
Selecting the right EOP is more crucial than ever for e-commerce companies.
We know you have a lot of options out there, big goals to achieve, and even bigger dreams of where you want to take your company next. AB Tasty is here to help guide you through the confusing, often complicated process of selecting an EOP that fits with your business now and in the future.
By choosing a company that addresses the five areas above, you can rest assured that you’re on the right track.
Looking for a solution that addresses all five of these areas? AB Tasty is the best-in-class experience optimization platform that empowers you to create a richer digital experience – fast. From experimentation to personalization, this solution can help you activate and engage your audience to boost your conversions.
