Survival Guide

7 tips for your mobile optimization strategy


When building engaging digital experiences many brands focus first on optimizing for desktop, and it makes sense.

Mobile presents unique challenges from limited space, user behavior and confusion over where to start.

The reality is an average of 56% of web traffic worldwide now happens on mobile devices. Mobile optimization has shifted from a “nice to have” to a top priority.

Just as you optimize for desktop, you need to test, learn and adapt with mobile to offer a seamless brand experience for your customers across devices.  We picked 7 essentials to help you dive into mobile optimization without hesitation.

Client Use Cases


Highlight the full search bar

Display a full-width search bar on mobile pages instead of tiny icons or buried search pages for easier navigation.

Click to compare the before and after versions.


Maximize limited screen space
Make the most of valuable but limited space on mobile screens and highlight your most important content and CTAs.

Click to compare the before and after versions.

O3 Identify CTA quick wins

Small changes can have a big impact on mobile. Experimenting with your CTAs is a great way to learn what works best for your customers with minimal resources and risk.

Some examples of ways you can play with your CTAs include:


Mobile users often browse with one hand. Keep CTAs within reach by placing them at the bottom of the screen.


Use a color that stands out from your background. Is it obvious where to tap?


Mobile users are often browsing before making big decisions. Consider the customer journey and use CTA copy that encourages exploration.


Ditch tiny icons for large CTAs with more space to tap. No more big thumbs tapping the wrong thing!


Simplify product detail selection

Ease detail section on product pages to help customers quickly select their desired specifications without dropdowns.

Click to compare the before and after versions.


Streamline the checkout process
Simplify checkout options with shorter sign-up forms and default guest checkout to save time spent digging around for login info.

Click to compare the before and after versions.


Pin navigation bar in place
Make it easier to find the menu with a sticky navigation bar that stays within reach at the bottom of the screen.

Click to compare the before and after versions.


Reduce footer size

Remove clutter from the bottom of your mobile checkout pages where customers are unlikely to look for info.

Click to compare the before and after versions. 

Make time for mobile optimization

As mobile usage starts to outpace desktop usage globally, optimizing for mobile is at the top of marketers’ lists.

Experimentation will help you make adjustments to your site to provide a cohesive digital brand experience for your customers, no matter their device.

Get ahead of mobile trends and download the “Smartphone Survival Guide” checklist now.