The Ultimate Personalization Guide
A step-by-step guide any business can use to start personalizing the customer experience
- Understand the basics of data management for personalization
- Learn how to build an effective personalization strategy
- Identify the right implementation strategy for your website or app
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Be relevant. Create effective personalized experiences
Stand out by tailoring your website and app to each individual user
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All you need to know about website and app personalization
Divided into two parts so you can focus on what interests you most
Building your personalization strategy
- Defining personalization and its benefits
- First, second and third-party data
- Behavioral, demographic, transactional and psychographic data
- Personalization and privacy considerations
- Understanding the data basics and types
- Rule-based, AI and ML personalization
- Identifying high-value audience segments
- Experimentation's role in personalization
Implementing your personalization strategy
- Client-side vs server-side personalization
- Building audience segments
- Intent and psychographic segmentation
- Segmentation with Customer Data Platforms and Data Lakes
- 10 examples of segment attributes
- Combining data sources
- Implementing client-side personalization
- Implementing server-side personalization
A detailed guide to building impactful personalized experiences
