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4min read

Transaction Testing With AB Tasty’s Report Copilot

Hubert Wassner

Jul 18, 2024

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5min read

The Past, Present, and Future of Experimentation | Bhavik Patel

Maddie Ostrander

Jul 16, 2024

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13min read

What is One-to-One Personalization in Marketing? (With 8 Examples)

Emily Healy

Jun 24, 2024

Article

13min read

Customization vs Personalization: What’s the Difference?

AB Tasty

Jun 10, 2024

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16min read

5 Behavioral Targeting Tactics to Boost Conversions (with Examples)

AB Tasty

Jun 3, 2024

Article

3min read

AB Tasty is now available on the Shopify App Store

AB Tasty

May 30, 2024

Article

3min read

CX Optimization Webseries APAC: Episode #3 – The Importance of Continuous Optimization in A/B Testing

Ross Salveron

May 29, 2024

Article

5min read

Mutually Exclusive Experiments: Preventing the Interaction Effect

Hubert Wassner

May 23, 2024

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5min read

Tapping into Emotional Marketing | Talia Wolf

Maddie Ostrander

May 21, 2024

Article

6min read

The Truth Behind the 14-Day A/B Test Period

Hubert Wassner

May 14, 2024