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A/B Testing: Different Tools, Different Results?

Recently, a client of ours tried Kissmetrics’ significance calculator to see how their test results compared to those displayed in … Read more

How To Treat Your Users As Individuals

Having high quality content or good products on your website is a good basis for getting in touch with potential … Read more

15 Ways to Drastically Improve Your B2B Conversion Rates

Selling to a business isn’t drastically different from selling to a consumer. They’re both people after all. The big difference … Read more

3 Critical Ingredients for Successful A/B Tests

AB Tasty’s note: this is a guest post by Jack Maden, marketing executive at Decibel Insight. Sturgeon’s law states that … Read more

Cross-Channel Consistency: The Key to Efficient User Engagement

To enhance user experience, most marketers try to talk to visitors in their own language and display perfectly tailored messages … Read more

A/B testing technology: how to measure the impact on site speed

This is my personal response to a study done by ConversionXL. Rémi Aubert, CEO at AB Tasty. Context On May 18th, … Read more

Time to Put Your Live Chats to the (A/B) Test?

AB Tasty’s note: this is a guest post by Sawaram Suthar, Head of Marketing atTagove.com, a live chat provider. Live … Read more

10 Psychology Tricks You Can Find On High Converting Sites

AB Tasty’s note: this is a guest post by William Sarto, marketer and content specialist at GoHunters. The key to success in … Read more

7 Strategies to Inspire, Engage and Convert Mobile Users

Editor’s note: This is a guest post by Rick Riddle. By 2015, 65% of American adults owned a smartphone. And … Read more

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