AB TASTY BLOG

Resources on Conversion Rate Optimization

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The Irony of AI-Powered Personalization

What’s the current state of the human vs machine relationship in the Algorithmic Age?  How good of a job are these algorithms really doing? And...

In Case You Missed It: AB Tasty’s Latest Announcements

If you weren’t able to attend our latest event in Paris, La Matinée de la Conversion, here’s a quick overview of the news that was...

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How to Improve Click Through Rate

Improve your click through rate & get the most out of your online ad campaigns, Best practices for CTR & cost-efficient ad campaigns.

Landing Page Lead Generation

The Complete Guide to Generating Leads on Your Landing Page

Landing pages are often used to generate quality leads. Check out our advice for improving their converion rate by perfecting your calls-to-action, your value proposition...

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Landing Page Optimization: Best Practices

Conversion Rate Optimization is absolutely essential. Discover 20 tips for optimizing your landing pages, better converting inbound traffic and maximizing the ROI of your ad...

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7 Website Personalization Insights from 2 UX Designers

Two of AB Tasty’s UX designers, Noémie and Wilson, share some pearls of wisdom about website personalization they’ve gleaned through their careers as UX experts,...

The Group Beaumanoir Reflects on Their Experience With AB Tasty

The Group Beaumanoir decided to put a Test and Learn approach at the heart of their digital strategy. Digital Optimization Manager Pauline Le Rat explains...

Write Effective Call to Action

How to Make People Click on your Call-to-Action

We’ve all heard of CTAs…but do we really understand why they work? Can we make our call-to-actions even more effective? Here are tips and examples...

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Customization and Personalization: Two Sides of the Same (Millennial) Coin

Millennials are a distinctive generation. Learn why customization and personalization marketing techniques are a good match for them, how to effectively use these strategies, as...