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How long should an A/B test run?

How long should an A/B test last before you can draw conclusions from it? At what point can you end a test that appears to be yielding results?

Reduce Shopping Cart Abandonment using AB Tasty Plugins

AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more

AB Tasty introduces the first open plugin platform for A/B testing

AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more

AB Tasty Rated Strong Performer in TrustRadius’ A/B Testing TrustMap

The independent business software review site TrustRadius publishes today its very first Buyer’s Guide to A/B Testing Software, in which … Read more

How to Use Qualitative Data to Plan your Next A/B Test

If you’re familiar with A/B testing, you know that you should base it on data. However, this quantitative statistical data is just one part of the equation.  In order to get a true understanding of the behaviour of your users and choose the most relevant tests to set up, you must use qualitative data.

Eight mistakes not to make in A/B testing

The following mistakes can completely distort the results of your A/B testing program. Learn how to avoid them! 1. Changing … Read more

Before you Start A/B Testing, Define your Roadmap

What tests should I launch? In what order? How do I stop several tests from interfering with each other? What … Read more

Six Ways for Getting Started with A/B Testing with Low Traffic

A/B testing is a key tool when it comes to optimizing your conversion rates. However, an effective A/B test campaign … Read more

AB Tasty VS. Google Content Experiments (part 2)

This article follows on from the post dedicated to the differences between Google Content Experiments and more sophisticated A/B testing … Read more