Resources on Conversion Rate Optimization

How To Make The Most Out Of a Testing Tool During Christmas

In 2014, retail e-commerce sales during the Christmas holiday season accounted for23.4% of total annual retail e-commerce revenue and 50% … Read more

Paradox of Choice: Freedom Overload Equals the Analysis Paralysis

In western countries, freedom is said to be synonymous with welfare. When it comes to purchasing, freedom of choice is … Read more

DMPs And Content Personalization: Together At Last!

With all the data being collected from cross channel purchasing journeys, marketing departments are overflowing with invaluable information on consumer … Read more

After Testing Comes Personalization

The success of an online business is based on the bond between the visitors’ needs and the website’s value proposition … Read more

6 Tips to Build the Ultimate Mobile Checkout Process

Editor’s note: This a guest post by Clarissa Amaral who is responsible for conversion optimization at Paymill. Ever since the introduction of … Read more

6 A/B Testing Practices that are Guaranted to Fail

With over five years’ experience, AB Tasty’s teams have witnessed the implementation of thousands of tests, optimization ideas and ways … Read more

How can you improve your SEO using A/B testing?

I apologise in advance for the “clickbait” title that doubtless brought you to this page. The fact is that no … Read more

A/B, Split or Multivariate Test: How to Choose the Right One?

In digital marketing, you should always aim for the best user experience. Don’t put up with status quo – every … Read more

Bayesian Statistic for A/B Testing – Statistics Suited to your Needs!

AB Tasty’s mission is to make A/B test and content customisation accessible to as many people as possible. The feature that … Read more