Our latest resources
How long should an A/B test last before you can draw conclusions from it? At what point can you end a test that appears to be yielding results?
AB Tasty recently launched a platform of extensions which allow the implementation of advanced changes by non-developer teams in just … Read more
AB Tasty introduces the first open A/B testing platform that makes creating and analysing advanced A/B tests easier, thanks to … Read more
The independent business software review site TrustRadius publishes today its very first Buyer’s Guide to A/B Testing Software, in which … Read more
If you’re familiar with A/B testing, you know that you should base it on data. However, this quantitative statistical data is just one part of the equation. In order to get a true understanding of the behaviour of your users and choose the most relevant tests to set up, you must use qualitative data.
A/B testing is a key tool when it comes to optimizing your conversion rates. However, an effective A/B test campaign … Read more