AB TASTY BLOG

Resources on Conversion Rate Optimization

Activate Mobile User

7 Strategies to Inspire, Engage and Convert Mobile Users

Editor’s note: This is a guest post by Rick Riddle. By 2015, 65% of American adults owned a smartphone. And … Read more

7 Ways to Create Higher Converting A/B Test Ideas

AB Tasty’s note: This is a guest article by Rich Page, conversion rate expert and author of two books on … Read more

Weather Based Website Personalization

Deliver Better User Experience Through Weather Based Personalization

Customise online user experience based on geographic location and quickly react to weather changes.

5 Quick Tips to Fix a Homepage that is Killing your Conversion Rates

A first impression can be lasting, so a website home page, where lots of customers have their very first contact with a … Read more

5 A/B Test Case Studies and What You Can Learn From Them

How exactly can you optimize your conversions with A/B Testing? Learn lessons from companies that have emerged as shining examples of A/B testing genius.

Should Retailers Include a Facebook Login Button?

According to the Baymard Institute, an average of 69% of website visitors abandon their purchase. This sudden change of intent is … Read more

Safe Harbor struck down: no consequences for AB Tasty’s customers

AB Tasty solution completely conforms to European legislation On 6 October 2015, the European Court of Justice (ECJ) struck down … Read more

personalize your site for the holidays

How To Make The Most Out Of a Testing Tool During Christmas

In 2014, retail e-commerce sales during the Christmas holiday season accounted for23.4% of total annual retail e-commerce revenue and 50% … Read more

Paradox of Choice

Paradox of Choice: Freedom Overload Equals the Analysis Paralysis

In western countries, freedom is said to be synonymous with welfare. When it comes to purchasing, freedom of choice is … Read more