AB TASTY BLOG

Resources on Conversion Rate Optimization

Editor Mobile First

Preview Your Mobile-first Campaigns with our New Responsive Editor

The new responsive AB Tasty editor responds to one of our clients’ biggest demands: previewing the display of a campaign on different screen sizes and...

Door Design & Website Usability

What Door Design Can Show Us About Website Usability

Let’s take a minute to talk about doors. Doors don’t seem very complicated to use, right? You push, you pull, … Read more

Use data science and A/B testing to win election

How Vote Leave Used Data Science and A/B Testing to Achieve Brexit

Until recent years, a politician’s chances of winning an election could be predicted, largely, based on one decisive element: the … Read more

How Does Artificial Intelligence Generate Employment?

Note: Hubert Wasseris a data analysis engineer. After spending 10 years at ESIEA (Paris Engineering School) teaching algorithm and machine learning, … Read more

How UX can Help with Conversion Optimization

How UX Improvements Can Help you Increase your Conversions

Part 2 Think of user experience (UX) like this: it is as important as your actual product, website or application. Let … Read more

E-commerce Data

E-commerce: Do you Have All the Data you Need to Get Started?

To better respond to the needs of online retailers, we have just added some new transactional indicators to illuminate metrics, such as the average shopping...

How UX can Help with Conversion Optimization

Optimize your UX to Increase your Chances of Conversion

Part 1 User experience and CRO: a match made in heaven Whenever site performance is mentioned, two phrases are sure … Read more

Session Replay

Our Brand New Session Recording is Here

Many functionalities have just been added to our session recording solution which allows easy use of this new feedback video: custom event recording, tag creation,...

Flicker effect

How to Avoid Flickering in A/B Tests

Flickering, also called FOOC (Flash of Original Content), is when an original page is briefly displayed before the alternative appears during testing. The good news is...