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Staffel 4 Folge 4

Durch Scheitern zum erfolgreichen Experimentieren | Shiva Manjunath

Über Shiva Manjunath Shiva Manjunath ist Senior Web Product Manager für CRO bei Motive und Host des Podcasts From A to B. Seine unstillbare Neugier auf das Nutzerverhalten und seine tiefe Leidenschaft für digitales Marketing haben ihn zu einem herausragenden […]

Blogartikel

9min. Lesezeit

A/B-, Split Testing oder MVT: So wählst du die richtige Testmethode aus

Anthony Brebion

28. Aug. 2024

Blogartikel

5min. Lesezeit

Emotional Marketing nutzen | Talia Wolf

Maddie Ostrander

31. Juli 2024

Case Study

Mit Empathie das Versicherungserlebnis vereinfachen: Eine DirectAsia Customer Story

+14,8 %

Zugriff auf die Angebotsseite Variante 2

Staffel 4 Folge 3

Die Vergangenheit, Gegenwart und Zukunft des Experimentierens | Bhavik Patel

A/B-Testing

15 min. Lesezeit

Case Study

OUI.sncf setzt auf AB Tasty für risikofreie Innovation

+61 %

Steigerung der Conversion Rate

Staffel 4 Folge 1

Trial and Error beim Aufbau einer Experimentierkultur im Marketing | Rand Fishkin

AB Tasty’s Greatest Hits

Blogartikel

4min. Lesezeit

„Find your Better“: AB Tasty’s neue Brand Identity

Marylin Montoya

5. Feb. 2024

Was unsere Kunden sagen

The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap. From a software perspective, there’s always something new coming down the features pipeline.

Oliver Mallich
Head of Marketing and Partnerships

What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online, customers, after all, are at the heart of everything Clarins does.

Stephanie Gaspar
Global Digital Director

Working with AB Tasty has allowed us to leverage hypotheses not only from within their team but also from others they collaborate with, enabling us to fast-track our strategies. I see AB Tasty as more of a partner who works with us as part of our team, rather than just a vendor.

Sze Keong Sim
Manager, Digital Analytics, Asia eCommerce

2023 marked a phenomenal milestone in our digital transformation. AB Tasty has played a critical role in this, helping our team innovate and validate at a quicker pace with less risk.

Jeff Hamm
Vice President of Digital Experience and Operations

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

AB Tasty delivers remarkable results. The display scenarios are highly relevant and perfectly tailored to our specific needs. The 'test & learn' culture at AB Tasty empowers us to continually optimize our performance.

Émilien Foiret
Co-Founder