With GDPR coming into effect in May, 2018, it is more important than ever to ensure that all your data collection activities are done correctly. In this article, you’ll learn how to make sure your website and email personalization campaigns are fully compliant.
What’s the difference between micro and macro-conversions? What conversion rates are important for my business? What’s a good conversion rate for my industry? Get the anwsers to all these questions and more.
Bounce rate is a type of web analytics that measures the behavior of visitors to a website or page within the website. It is one of the most important metrics by which to understand how well the website is performing.
The Customer Lifetime Value, abbreviated as CLV or LTV (for “life time value”) is one of the most important pieces of data for your digital business.
Around 70% will abandon their shopping cart. This is largely because they are not yet ready to buy and still need to think it over. Does this mean you should ignore these people and take no action? No! There are several techniques to use after a shopping cart has been abandoned to re-engage visitors.
Shopping cart abandonment is an extremely common ecommerce occurance. Though it isn’t the end of the world, it’s still always better to limit it, if you can. Here are our 10 tips for reducing shopping cart abandonment for your ecommece site.
You’re one step away from your desired macro-conversion. And then…nothing. The shopper drops off, abandoning their shopping cart they had filled only moments before. This is the dreaded ‘shopping cart abandonment.’ What happened and why?
What is a conversion funnel? Why is it important for e-commece sites? How can understanding this key concept – and improving you site’s conversion funnel – help you boost sales?