AB TASTY BLOG

E-commerce

ecommerce chatbot

Why You Should Use Chatbots On Your E-Commerce Website

Check out our guide to how to use chatbots on your e-commerce website to help generate those all-important leads and secure more conversions.

website traffic

5 Ways To Analyze Your Website Traffic

Your website traffic is the source of a wealth of information that will help you increase engagement and conversions. Analyze it well!

Abandoned cart email

Abandoned Cart Email Template Examples That Work

We explore some great email templates to help online retailers regain those pesky abandoned cart conversions with our latest guide.

Amazon product listing

The Ultimate Guide to Optimize Your Amazon Product Listings

If you’re looking to sell on the world’s largest marketplace, read our ultimate guide to optimizing your Amazon product listings and ensure your products don’t get overlooked.

Instagram followers retail

How to Get More Instagram Followers for Your Retail Brand

Want to get more Instagram followers for your retail brand? Find out 5 tips that actually work if you want to get followers on Instagram.

Storytelling and Marketing

The Merits of Storytelling in Digital Marketing

Why has storytelling become a decisive element for some of the most successful digital marketing campaigns? Discover how to breathe life into your brand!

Frank Rosenthal Retail Trends

Retail Trends Expert Frank Rosenthal Shares 7 Tricks of the Trade

Retail trends expert Frank Rosenthal shared his views on the future of retail personalization, cross-continental CRO tips and the perks of AI.

loss aversion

Loss Aversion Strategies to Dial-Up Your Ecommerce Conversion

Smart marketers use loss aversion strategies to engage and convert customers. You, too, can start using this cognitive bias to your benefit.

6 Tips for Making Your Ecommerce Business Ready for Voice Search

Is your ecommerce business ready for voice search? It should be. Voice commerce sales amounted to an impressive $1.8 billion in … Read more

CRM ecommerce

How to Build a CRM System for Your eCommerce Business

A quick intro to CRM (customer relationship management) software: what it is, why it’s important to your business, and how to choose the right one.

Facebook Marketing Tips

Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season

The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing game. Among the strategies that you can easily boost is Facebook marketing.

holiday sales

How to Prepare Your eCommerce Store to Boost Your Holiday Sales

The holiday season is just around the corner. Prepare for the holiday rush to ensure that you have a bountiful sales season with these eCommerce tips.

black friday sale

Black Friday: How to Increase Profit During the Online Shopping Frenzy

Black Friday is coming! Make the most of your spike in online traffic with these quick and easy Conversion Rate Optimization ideas.

Email Remarketing

5 Examples of Email Remarketing Campaigns to Get Inspiration From

Email remarketing consists of capturing and using information about your customers in order to achieve better marketing results through personalized email marketing campaigns.

cohort

How Cohort Analysis Can Increase Your Conversions

This is a guest post by Charlie Carpenter, co-founder and CEO of Kite.  Anyone running an eCommerce site – or, indeed, … Read more

online reviews

3 Ways Customer Reviews Can Grow Your Sales

While we live in an era of digital marketing, the significance of word of mouth can never be denied or overlooked. But how can digital marketing be linked to word of mouth? Well, have you ever heard of the term ‘online reviews’? I’m sure you have, thus showing how word of mouth and online reviews...

How to Write Good Product Descriptions That Convert and Drive Sales

Writing good product descriptions can be a tiring process but is mandatory to stand out of the crowd and convey your unique value proposition.

How Expanding Your Product Line Can Help Boost Conversions

A business is more than a product. Think of any brand name company or ecommerce website- many offer an array … Read more

online-user-retention

6 Effective Ways to Increase Online Customer Retention

Getting people attached to your brand is not something that is done overnight. Often, it takes online businesses months and … Read more

Why ‘A Fresh Perspective’ Is Just What your Ecommerce Site Needs

In the ecommerce industry, the average conversion rate for purchases is between 2% and 3%. That means that at least … Read more

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6 Unconventional Ways to Boost Your Site’s Conversion Rate

Some website conversion rate tips have been repeated a million times. E.g., Include as few form fields as possible, offer various … Read more

E-commerce product catalogue

The Definitive Guide to Creating Perfect Product Listing Pages in 2019

Product listing pages are the results of either category pages or internal searches. They play a huge role as a “catalogue”. Learn how to optimize them.

How to optimize your shopping cart page

10 Best Practices for Shopping Cart Page Optimization

Learn how to optimize your shopping cart page and reduce shopping cart abandonment with best practices from top e-commerce websites.

Ecommerce Product Page

10 Examples of Successful Ecommerce Product Pages

Let’s examine the 5 mandatory elements of an effective ecommerce product page plus some examples of the most successful product pages by industry that you can get inspiration from.

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Consent In Website And Email Personalization: How To Do It Right

With GDPR coming into effect in May, 2018, it is more important than ever to ensure that all your data collection activities are done correctly. In this article, you’ll learn how to make sure your website and email personalization campaigns are fully compliant.

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Tactics To Boost Your Ecommerce Conversions

What’s the difference between micro and macro-conversions? What conversion rates are important for my business? What’s a good conversion rate for my industry? Get the anwsers to all these questions and more.

How to Calculate and Improve Customer Lifetime Value

The Customer Lifetime Value, abbreviated as CLV or LTV (for “life time value”) is one of the most important pieces of data for your digital business.

Shopping cart abandonment article 3

Recover Visitors who Abandon Their Shopping Carts

Around 70% will abandon their shopping cart. This is largely because they are not yet ready to buy and still need to think it over. Does this mean you should ignore these people and take no action? No! There are several techniques to use after a shopping cart has been abandoned to re-engage visitors.

Reduce Shopping Cart Abandonment

10 Techniques to Reduce Shopping Cart Abandonment

Shopping cart abandonment is an extremely common ecommerce occurance. Though it isn’t the end of the world, it’s still always better to limit it, if you can.  Here are our 10 tips for reducing shopping cart abandonment for your ecommece site.

Shopping Cart Abandonment Reasons

Understanding Shopping Cart Abandonment

You’re one step away from your desired macro-conversion. And then…nothing. The shopper drops off, abandoning their shopping cart they had filled only moments before. This is the dreaded ‘shopping cart abandonment.’  What happened and why?

The Ecommerce Conversion Funnel Survival Guide

What is a conversion funnel? Why is it important for e-commece sites? How can understanding this key concept – and improving you site’s conversion funnel – help you boost sales?

How to Increase Online Average Order Value

How to Easily Boost your Average Order Value

Calculate and learn more about your Average Order Value (AOV) + 8 tips for increasing this key performance indicator for e-commerce sites.