Loss Aversion Strategies to Dial-Up Your Ecommerce Conversion
Smart marketers use loss aversion strategies to engage and convert customers. You, too, can start using this cognitive bias to your benefit.
AB TASTY BLOG
E-commerce
6 Tips for Making Your Ecommerce Business Ready for Voice Search
Is your ecommerce business ready for voice search? It should be. Voice commerce sales amounted to an impressive $1.8 billion in … Read more
How to Build a CRM System for Your eCommerce Business
A quick intro to CRM (customer relationship management) software: what it is, why it’s important to your business, and how to choose the right one.
Facebook Marketing Tips: 5 Ways To Increase Your Sales This Holiday Season
The holidays are coming, and as an e-commerce business, it should be your goal to make the most out it by levelling up your marketing...
How to Prepare Your eCommerce Store to Boost Your Holiday Sales
The holiday season is just around the corner. Prepare for the holiday rush to ensure that you have a bountiful sales season with these eCommerce...
Black Friday: How to Increase Profit During the Online Shopping Frenzy
Black Friday is coming! Make the most of your spike in online traffic with these quick and easy Conversion Rate Optimization ideas.
5 Examples of Email Remarketing Campaigns to Get Inspiration From
Email remarketing consists of capturing and using information about your customers in order to achieve better marketing results through personalized email marketing campaigns.
How Cohort Analysis Can Increase Your Conversions
This is a guest post by Charlie Carpenter, co-founder and CEO of Kite. Anyone running an eCommerce site – or, indeed, … Read more
3 Ways Customer Reviews Can Grow Your Sales
While we live in an era of digital marketing, the significance of word of mouth can never be denied or overlooked. But how can digital...
How to Write Good Product Descriptions That Convert and Drive Sales
Writing good product descriptions can be a tiring process but is mandatory to stand out of the crowd and convey your unique value proposition.
How Expanding Your Product Line Can Help Boost Conversions
A business is more than a product. Think of any brand name company or ecommerce website- many offer an array … Read more
6 Effective Ways to Increase Online Customer Retention
Getting people attached to your brand is not something that is done overnight. Often, it takes online businesses months and … Read more
Why ‘A Fresh Perspective’ Is Just What your Ecommerce Site Needs
In the ecommerce industry, the average conversion rate for purchases is between 2% and 3%. That means that at least … Read more
6 Unconventional Ways to Boost Your Site’s Conversion Rate
Some website conversion rate tips have been repeated a million times. E.g., Include as few form fields as possible, offer various … Read more
The Definitive Guide to Creating Perfect Product Listing Pages in 2019
Product listing pages are the results of either category pages or internal searches. They play a huge role as a “catalogue”. Learn how to optimize...
10 Best Practices for Shopping Cart Page Optimization
Learn how to optimize your shopping cart page and reduce shopping cart abandonment with best practices from top e-commerce websites.
10 Examples of Successful Ecommerce Product Pages
Let’s examine the 5 mandatory elements of an effective ecommerce product page plus some examples of the most successful product pages by industry that you...
Consent In Website And Email Personalization: How To Do It Right
With GDPR coming into effect in May, 2018, it is more important than ever to ensure that all your data collection activities are done correctly....
Tactics To Boost Your Ecommerce Conversions
What’s the difference between micro and macro-conversions? What conversion rates are important for my business? What’s a good conversion rate for my industry? Get the...
How to Calculate and Improve Customer Lifetime Value
The Customer Lifetime Value, abbreviated as CLV or LTV (for “life time value”) is one of the most important pieces of data for your digital...
Recover Visitors who Abandon Their Shopping Carts
Around 70% will abandon their shopping cart. This is largely because they are not yet ready to buy and still need to think it over....
10 Techniques to Reduce Shopping Cart Abandonment
Shopping cart abandonment is an extremely common ecommerce occurance. Though it isn’t the end of the world, it’s still always better to limit it, if...
Understanding Shopping Cart Abandonment
You’re one step away from your desired macro-conversion. And then…nothing. The shopper drops off, abandoning their shopping cart they had filled only moments before. This...
The Ecommerce Conversion Funnel Survival Guide
What is a conversion funnel? Why is it important for e-commece sites? How can understanding this key concept – and improving you site’s conversion funnel...
How to Easily Boost your Average Order Value
Calculate and learn more about your Average Order Value (AOV) + 8 tips for increasing this key performance indicator for e-commerce sites.