Etude de cas

Comment Jacadi personnalise son expérience client grâce à EmotionsAI

Article
10min lecture

Comprendre les logiciels d’aide à l’achat : comment fonctionnent les assistants d’achat virtuels ?

Article
5min lecture

Le futur de la personnalisation digitale : EmotionsAI d’AB Tasty

Article
8min lecture

Comprendre le comportement des utilisateurs grâce aux données

Article
10min lecture

Créer des liens émotionnels avec les clients en utilisant les données

Article
15min lecture

6 exemples de biais cognitif efficaces appliqués au marketing

Article
15min lecture

Dissonance cognitive : comment y remédier et générer plus de conversions

Article
8min lecture

Utiliser les bons boutons : les CTA verts fonctionnent-ils toujours mieux ?

Article
14min lecture

Augmentez vos conversions en jouant sur l’urgence et la rareté

Article
14min lecture

Liste des biais cognitifs à maitriser pour optimiser vos conversions

Ce que disent nos clients

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

Ingrid Peiniau
Head of Customer Experience

Partnering with AB Tasty has really helped us get a competitive advantage out of our client’s data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA.

Javier Gómez de la Mata
Ecommerce Manager

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments.

Alexandre Duarte
Head of Product

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

Matt Sparks
eCommerce Optimization Manager

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Feature Experimentation by AB Tasty, whether it’s a back-end search algorithms or a UI update.

Julien Martin
VP Engineering

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