Article

18min read

Your Guide to Product Listing Pages and How to Optimize Them (+ Examples)

If you ask most e-commerce marketers how to optimize your website to generate more conversions, they’ll tell you to focus on your homepage or product detail pages. While that answer is technically correct, there is a potential goldmine for clicks that even the most seasoned marketers overlook: product listing pages

While these pages are often used as a catalog for your products and services, they can offer much more than an opportunity to optimize the customer experience. Since visitors browsing your product listing pages are already engaged with your online store, they just need one final push to convert.

In this article, we’ll show you everything you need to know about product listing pages, how to optimize your PLPs, and some examples of great product listing pages.

What are product listing pages?

Product listing pages (sometimes called PLPs or category landing pages) are pages on a website that display products based on a selected category; they may also be based on applied search filters. Product landing pages lead visitors to product detail pages where they can find more information on the items they’re interested in or even add said items to their cart.

One of the main drivers for optimizing your product listing pages is the opportunity they present for optimizing your user experience, as they can be tailored to shoppers with different user intent. On the one hand, we have buyers who visit a website knowing exactly what they are looking for. These potential buyers want to view the items that are most relevant to their search or intent (e.g. a user looking for a mountain bike doesn’t want to view road bikes). On the other hand, other visitors simply love browsing and use your PLPs to sift through the list of products that suit their preferences.

Of course, your product listing pages are not only about navigation and UX. They do much more. With a well-optimized PLP, you’ll be able to boost your SEO, increase user engagement, and improve your conversion rate!

Key elements of a product listing page and how to design your PLPs for better conversions

Creating an effective product listing page starts with the basics. Designing your product listing pages in an optimal way, with all the relevant elements, will increase the odds of shoppers finding the products they are looking for and making a purchase. Here’s what you should make sure to include in your product listing pages:

1. PLP page name: Descriptive title

Remember that Google will only display the first 25, 50, or 64 characters of your title, so make sure your PLP title is optimized accordingly. For example, if you are selling cell phones, you might want to structure your titles according to make, model, memory size, and color so that shoppers can see the most important information upfront.

2. Description: Keyword-rich

The product description and title have a big impact on your PLP’s SEO and product discoverability. Make sure that your descriptions are thorough and contain all the relevant keywords that will help you rank higher. Remember: the more specific, the better. 

3. Breadcrumbs: Proper category name 

Make sure that each product is placed in the most relevant category to both orient your shoppers and help them discover similar products. Breadcrumbs can display the parent category/subcategories so that users can jump back and forth between product listing pages with ease.

4. Imagery: Thumbnail

People process visual information faster than anything else, and your product images will be the first thing a customer sees. Use high-quality photos and be consistent (for example, use the same color background for every image). If you use various backgrounds, colors, and sizes, your customers will be distracted. Want proof? Read our case study on  Hanna Andersson where they have proven that keeping all images simple, clear, and harmonized will work wonders for results.

5. Price

Make sure that your pricing is competitive. Do your research and benchmark your prices against your competitors and make amendments. Highlight any other elements that make your pricing more competitive, like free shipping, or buy-one-get-one-free offers.

6. CTAs

Call to action buttons (also known as CTAs) are items that use imperative wording to nudge your users towards the action you want them to take, like “Add to cart now!” or “Save to Wishlist” if a product is unavailable. It’s important to create an effective CTA by following design best practices and carefully testing different variations of your call to action’s copy, location and colors.

Make sure that your button is visible against the background and all the other elements on the page. This not only draws the visitor’s eye to the call to action but shows them that the button is clickable. It’s important that your button looks like a button, even if you want to adopt a more minimalistic design for your website.

Next, make sure that your call to action conveys urgency. Using phrases like “Sign up now,”  “Hurry” or “Don’t delay” encourages your users to not only act, but to act fast. It’s also a good idea to utilize first-person copy so that the visitor feels more connected to the CTA.

7. Filter menu

This menu displays the filtering options available to refine searches by attributes, like pricing, color, style, availability, size, and more. This will help your customers find what they are looking for easily.

8. Sorting menu

The sorting menu presents different options for organizing products using a dropdown menu, including “Price: Low to High,” “Newest,” or “Rating: High to Low.”

Sorting options have a sole purpose: narrowing down the number of products in order to increase conversion. Your sorting options should be based on your audience’s needs and expectations regarding your products. Thinking in the minds of your customers is crucial for optimization at this point in the digital customer journey.

Let’s take WatchShop as an example.

How to sort products in e-commerce listing page

WatchShop knows that watches come in all sorts of shapes and colors, so they created various sorting options to match visitors’ requests. This includes water resistance, strap type, case color, movement type, and so on.

It’s all tailored to match customers’ expectations – and it delivers. 

10 best practices for creating and optimizing product listing pages

Now that you know how to design your product listing pages, let’s get into how to optimize them for the best results:

1. Optimize headers or banners

Headers play the “title” role of each category and listing page design.

They’re the main indication of the page’s content and should be treated as the most important thing. If the header does not properly describe the page or the category, visitors will not be able to find what they are looking for.

Headers can reinforce your branding, so use the space on the top of your page to create a great-looking banner that engages and informs without adding clutter. In addition, never forget to include your keywords inside your <h1> tags. Not only will this make them more visible on the page, but they’re also a bit part of your on-page SEO efforts that will help you appear higher in search results.

In the image below, beauty specialist Ulta bets on shiny visuals to increase its headers’ visibility. It’s a good solution to avoid “all text” headers that can seem dull at first glance.

Take care of the headers of your product page

Note: headers can also be used as promotional spaces to display featured products, special offers, and discounts.

2. Experiment with multiple layouts on your product listing display

Your product listing display has a significant impact on the way your customers interact with the products. Unfortunately, there’s no easy answer when it comes to choosing between list and grid views. In fact, it all depends on what type of products you’re selling and what experience you want to provide. The most common choices are list view or grid view:

List view

List views require a little more scrolling but can display more product information than a grid. This makes it easy for shoppers to compare product attributes, like dimensions or features. Some sites let customers toggle between a list or grid view, depending on their preferences.

The list view is better suited for products that require extensive information and specifications in order to help customers compare aspects of similar products.

It’s a great fit for technical products like TVs, computers, electronics, DVDs, hardware, etc. However, this isn’t the only time to use list view for your product pages.

If we take a look at the image below, Wine.com sells luxury wines and champagnes. In this case, it’s important that visitors take their time benchmarking the brands and “grands crus” before making a purchase decision.

Notice how they capitalize on the extra horizontal space to display ratings.

Pros of list view for listing product page

Grid view

Grid views allow customers to browse and compare products next to each other. This is a good option if your site is picture-heavy and doesn’t require a lot of description outside the product titles.

Grid view is mostly used for products that rely a lot on pictures and can be compared quickly without paying much attention to the specifications. It also allows for more visual experiences.

Amazon uses grid view to display products inside its “gift ideas” category. They also use tags to rank the bestsellers and lure visitors into clicking on the products based on their popularity.

Grid view pros for listing page

3. Add persuasion triggers

Persuasion triggers create a sense of urgency or scarcity. You most often see this on hotel booking sites or the sales section of a fashion store (“Only 1 item left at this price!” or “Selling out fast!”). These labels trigger visitors’ fear of missing out and push them to take action, so be sure to add them to your images to nudge them into making a purchase.

Create a sense of urgency

4. Personalize the shopping experience

Personalization can dramatically increase conversions, boost engagement, and help shoppers discover relevant products by sorting them according to their individual preferences. Personalization has also been known to reduce bounce rates by 20-30% and increase customer loyalty.

One thing you can do to personalize the experience for your visitors is to display complementary products that they might be interested in. For example, customers shopping for a new bedspread might also be interested in buying pillowcases or sheets, so steer them in that direction.

5. Use recommendations

If someone is already browsing your product listing page, the chances are that they already have the intent of making a purchase. This is the best time to make suggestions and cross-sell or upsell your products:

  • Some customers suffer from decision fatigue when they are presented with too many options. Gently recommend popular products, others within the same category and with the same tags, or similar (but slightly pricier) alternatives.
  • Show customers recommended products that might be relevant to the one they are viewing. For example, clients who are interested in a technical product would appreciate a “People who purchased this product also purchased” section that shows the accessories that go along with it.
  • Present seasonal bestsellers to add specificity and relevance, which could lead to more clicks and conversions. We tend to think that other people’s actions are the correct ones, so if a product is tagged as “trending,” it gains additional legitimacy that could push a customer to make a decision.

Want more information about buyer behaviors in e-commerce? Check out our 2024 consumer study report!

6. Implement intuitive navigation

Your navigation has to be tailored to help prospective customers find what they are looking for as easily as possible with as little friction as possible. There are a few tips and tricks you can try, including:

  • Put your best-selling items front and center: We’ve already touched on the fact that customers like knowing what items others are buying. The most popular options are often seen as the safest ones to buy. Throw in some social proof messages like user ratings to really drive the point home.
  • Site speed is a crucial factor for UX: Make sure that your site loads quickly on both desktop and mobile devices to ensure that customers have an enjoyable experience.
  • Ensure that your navigation bar is fixed to the top of the page and organizes your products in a logical fashion.

No matter the level of page depth, navigation always plays a crucial role in the user’s experience – and your product listing page should not be different. Because some products have complex specifications and require extensive sorting options, pay attention to your website’s performance when it comes to sorting products and helping customers find their perfect product.

In the image below, RevZilla does a great job of guiding customers through the endless journey of finding the right motorcycle helmet.

Faceted search for easy to navigate product catalogue

They use their left column to help customers sort and rank products according to several criteria (faceted search):

  • Color
  • Type
  • Shape
  • Category
  • Size
  • Gender
  • Bonus point: RevZilla provides visitors the opportunity to only display products that have a video review. This is a huge value proposition compared to their competitors.

7. What information to display on your PLPs?

There are tons of options regarding which information you can display on your product listing pages and category pages. Simply put, you need to display information that will effectively help and convince consumers to move down the funnel and make a purchase.

In order to help you choose, here’s a list of information that may be displayed on your product listing page:

  • Star ratings
  • Discounts
  • Color options
  • Stock availability
  • Best-sellers
  • Add to cart
  • New / Used
  • Short descriptions

As an example in the image below, BestBuy does a great job of providing useful information on its product listing page. Besides the pictures and the price, they also added: star ratings, discounts, and an add to cart button with a smart color hierarchy.What information to display on a product listing page

8. Optimize SEO for product listing pages

SEO is a big deal for most e-commerce players. In fact, search engine traffic accounts for around 50% of all e-commerce traffic according to a 2023 study led by SmartInsights.

There are two main reasons that justify the dominance of product listing pages regarding SEO:

A. Product listing pages are keyword-rich

Because they contain the names, brands, prices, specifications, and descriptions of products, category pages tend to be keyword-rich. This means that they naturally rank for a lot of keywords in search engines.

B. Product listing pages are the most heavily linked to

Product listing pages are typically where you want your customers to start their journey (or alternatively on the product page itself), which is why SEO pros tend to focus their efforts on these pages. Besides this, all products within a category generally link back to that category, which is a strong internal link-building pattern.

Tips for optimizing SEO on your product listing pages:

  • Optimizing your title tags
  • Using unique and original product and meta descriptions
  • Linking to internal pages
  • Using image alt attributes and rich snippets

9. Should you use Quick View or add-to-cart buttons?

Quick View is an e-commerce function that allows visitors to generate a miniature version of the desired product page. In other words, it’s a mini product page that generally embeds a direct “add to cart” button.

Not all products require lengthy deliberation and consideration before making a purchase, especially for returning customers or others purchasing fast-moving goods like groceries. Creating add-to-cart buttons makes it easier to speed through the checkout process. You can also implement add-to-wishlist buttons for more complex or expensive items to maximize conversions.ㅤ

10. Use clear and concise CTAs

Call to action buttons can have a massive impact on your conversions. When Dutch watch brand Cluse noticed that their product listing pages had high bounce rates (and that clicks to the product display pages were low), they turned to AB Tasty to find a solution.

Cluse set up a simple test to see whether changing their CTA’s location and color would improve the results. The team’s hypothesis was correct, and the site saw a 2.39% increase in the click-through rate to the product display page and a 1.12% uplift in transactions during the three-week test.

CLUSE User generated content

Examples of effective product listing pages

ASOS

ASOS uses short but descriptive copy on their product listing pages. 

ASOS store image

The clothing retailer’s product listing pages are categorized by trends and style. They use extremely simple copy and appealing photographs to convince shoppers to make a purchase. Users can add items to their wishlist or cart directly from the product listing page and check out using the simple navigation banner.

Everlane

Everlane uses quick add-to-cart buttons to optimize their product listing pages

Everlane page image

Everlane uses a number of features from the best practice guidebook, including adding product size options as an overlay in the image, easy navigation using the grid view and sidebar, and quick add-to-cart buttons.

Walmart

Walmart uses compelling headers and content on their product listing page.

Walmart page image

Walmart puts bestsellers on top of their product listing pages, Walmart puts bestsellers on top of their product listing pages, along with engaging headers that feature collections by influencers like Sofia Vergara and Kim Kardashian. They also use quick add-to-cart buttons to make it easier to shop. The copy is clear and concise, and users are able to comfortably scroll through galleries of attractive images. Returning users are greeted with a warm, personalized message.

How many products per page and per row to display on your PLP?

If you opt for a grid view template, there’s no doubt that you’ll eventually come to the question, how many products per row?

As for choosing between list view and grid view, there’s no single answer that will fit everyone’s needs. In fact, the number of products displayed per row depends on 3 main factors:

  1. Image size – If you choose to display big, high-resolution images; there’s no doubt that you will have a hard time squeezing more than 4-5 products in a row.
  2. Number of products – The number of products listed per row also depends on your total number of products for a given category. If you only have 12 products to display, it’s a lot more coherent to opt for a 4X3 grid structure rather than 2X6. You need to fill the page visually.
  3. Volume of information – Not all products are considered equal when it comes to their product description. Some products natively require more information than others. The more space they need, the fewer products you will display.

In the image below, Canada Goose, a high-quality outerwear provider, relies on a 2-products-per-row structure. This strategy highlights the visuals and delivers a more premium feeling to the user’s experience. 

Ideal number of products to display on a e-commerce listing page

How to find what works best on your product listing pages?

A/B test your product listing pages.

There is no secret when it comes to Conversion Rate Optimization (CRO) – testing is what makes it work. The recipe for success doesn’t change for your product listing pages, you just have to A/B test them.

Now the question is, how can you do that? We have great news for you: we’re A/B testing specialists.

Making a good product listing page isn’t easy. You will have to identify elements that work and elements that don’t to gradually increase your conversions and offer an overall better user experience to your customers.

Want to start optimizing your product listing pages? AB Tasty is the best-in-class experience optimization platform that empowers you to create a richer digital experience – fast. From experimentation to personalization to smart search and recommendations, our solution can help you activate and engage your audience to boost your conversions.

Conclusion: The ultimate product listing page

Product listing pages can be conversion machines. When they’re properly optimized, they’re key for delivering an exceptional customer experience, helping you rise to the top of search engine results, and increasing basket size.

Whether you’re a seasoned seller or are venturing into the world of e-commerce for the first time, it may seem overwhelming to hit all the right notes – and find the best ideas to take your product listing pages to the next level!

Creating product listing pages will look a bit different depending on your market sector. However, for maximum performance, keep these best practices in mind for your e-commerce brand.

Subscribe to
our Newsletter

bloc Newsletter EN

We will process and store your personal data to respond to send you communications as described in our  Privacy Policy.

Article

11min read

The Complete Guide to Generating Leads on Your Landing Page

How many first-time visitors on your website convert into paying customers?

For most, the answer to this question won’t be too impressive. Thanks to lead generation landing pages, we don’t have to let this traffic get away.

Landing pages that generate leads are a great way to further nurture your well-deserved website traffic and share compelling content with them until they are ready to convert into customers. But, how can you get your visitors to interact with your landing page?

In this article, we aim to answer this question and provide you with 10 tips to increase your lead generation by optimizing your website’s landing pages.

Let’s get started!

What is a lead generation landing page?

A lead generation landing page is used to collect personal information and establish contact points to create as many leads (or prospects) for your business as you can.

Unlike a click-through landing page which serves as a “warm-up” stage before an action such as selling a product or service, the lead generation page is there to maximize the interactions between your visitors and your page in order to establish contact.

The main objective of a page like this is to collect personal information such as:

  • First and last name
  • Email address
  • Telephone number

For many activities, leads are crucial to business. No leads, no sales. Do you see where we are going with this?

And yet, many websites don’t focus enough of their efforts on attracting new leads.

This article will cover 10 tips to help you create top lead generation landing pages to allow you to stand out from the competition and to continuously attract prospects WITHOUT using AdWords.

10 tips to create top lead generation landing pages

1. Pay attention to your design

As we all know: a rough design does not inspire visitors to have confidence in your website.

If you want to generate more leads, you will have to start by working on your landing page’s design.

Your landing page design should be clear and understandable for everyone.

To create an impactful design:

  • Harmonize your theme’s colors
  • Clearly differentiate the “titles” of your paragraphs
  • Play on shapes and symmetry
  • Remember to let your text breathe to make it easy to read

If you are presenting several distinct offers, one tip is to highlight one in relation to others: focus your leads’ attention on a particular offer.

As an example, you can see in the image below that the LeadQuizzes website has created a landing page dedicated to their free trial. They use a green banner to highlight their intermediary offer to attract visitors’ attention to that offer as well as the free trial.

Pricing Page LeadQuizzes

However, the LeadQuizzes landing page remains clear and easy to navigate: the value proposition is shown in one sentence and the service’s characteristics are highlighted under the 3 offers.

2. Work on your call-to-action

The call-to-action is one major thing you need to pay attention to when working on your landing page.

As a reminder, a call-to-action is an element of your landing page that aims to trigger an action.

What does this mean exactly? Here are some call-to-action examples:

  • Subscribing to a newsletter
  • Completing a registration form
  • Signing up for a free trial
  • Buying a service/product
  • Reserving a service
  • Asking for a callback/contact

A call-to-action must be seen as the culmination of your business proposal. It is introduced by sales pitches and highlighted in relation to the rest of your page.

For example, in the image below, you can see the Trello site. Their landing page was designed to be as simple and as impactful as possible. There are two paragraphs of text, the first of which contains the value proposition in bold. Then, you can see the CTA in bright green that resonates with the “Sign Up” button that we can see in the upper right corner.

Call to Action Landing Page

For the call-to-action, we can see two elements:

  • The use of the imperative: “Sign up”
  • The presence of an argument: “It’s free”

Using the imperative is a method that often comes up when writing CTAs. The visitor will feel that they are being spoken to directly, which is more personal than the traditional approach of using the copy “Registration”.

3. Look after your forms

When it comes to landing pages to generate leads, the sign-up form is the final step to capture your lead. The quality of the form will determine if your visitors will be happy to leave their personal information.

The secret recipe for creating a great form that produces conversions is pretty similar to a good call-to-action.

Here are a few tips to help you create a form that converts:

  • Only ask for the minimum

Minimize the length of your forms. It is counterproductive to ask for too much information from your visitors as it can actually turn them away. A good form only asks for information that is really necessary for the rest of the process such as an email address, phone number, and first and last name.

  • Use buttons and checkboxes

Visitors do not like to write, especially if they are in a hurry. To maximize your lead generation, you can replace some fields with checkboxes. By using this method, you can choose the answers to check beforehand which will allow you to get better quality leads while increasing your lead count.

  • Focus on the benefits

Just like CTAs, highlight the benefits that your visitors will get if they sign up or give their personal information. Without a relevant value proposition, your visitors will not be as inclined to share their personal data. To increase your number of leads, don’t hesitate to offer a real counterpart such as an e-book, a newsletter, or even a free trial.

When visitors browse your landing page, they want to see what value they can receive from your product or service.

Many sites create landing pages explaining “what they do” but forget to talk about “what will change for their customers.”

Therefore, to generate more leads, focus on highlighting the strengths and benefits of your services. We often talk about the value proposition.

By formulating your offer in this way, you explain to visitors what will change for them and how you will make their lives easier. Nothing is more effective to convince them to try your offer.

While the proportion varies by industry, many websites see half or more of their traffic arriving from mobile devices.

If you create a form, make sure that it’s responsive and that the mobile view is optimal. For more results, you can also create forms specifically designed for mobile devices.

  • A/B test your forms

Implementing changes to improve your forms is a good thing. But how will you know which changes are worth it?

For this, we recommend that you do A/B testing on your forms. An A/B test will allow you to compare two versions of the same landing page to find which one performs the best with your audience.

Want to get started on A/B testing for your website? AB Tasty is a great example of an A/B testing tool that allows you to quickly set up tests with low code implementation of front-end or UX changes on your web pages, gather insights via an ROI dashboard, and determine which route will increase your revenue.

4. Add testimonials from real customers

Customer testimonials work as social proof – the more you leverage social proof, the more you reassure visitors of the benefits other customers have received from your product or service

Consumers are inherently influenced by trends and social norms when it comes to making decisions. Reviews, recommendations, influencers, and celebrity endorsements play a huge part in moving buyers down the purchasing funnel.

Related: See how NYX makeup scored big by using social proof in this LinkedIn post

5. Create limited offers

Creating a sense of scarcity and urgency is a great way to boost conversions. To increase your conversions easily, there is a trick of creating offers limited in time or quantity.

The purpose of a limited offer is to create a deadline to push visitors to take advantage of a tempting offer. This way, your visitors will need to make decisions more quickly while they discover your services.

On the Udemy site in the image below, the banner above the menu highlights a limited-time promotion: it says that a previous offer has been extended and expires in 20 hours.

Landing Page with Time Limited Offer

On the Udemy site, the banner above the menu highlights a limited-time promotion: it says that a previous offer has been extended and expires in 20 hours.

6. Pay attention to your conversion funnel

A conversion funnel represents all of the preliminary steps to a visitor’s action. In other words, it includes the whole process that turns a visitor into a lead or into a customer.

If you have a landing page or are planning to create one, we recommend that you read our guide to know everything about conversion funnels.

The general idea is to create a relevant conversion funnel from your acquisition channels to your landing pages. Here are some examples of simple conversion funnels:

  • A Google AdWords campaign targeted on a keyword that points to a landing page optimized for the same keyword.
  • A free e-book exchanged for an e-mail address that contains links pointing to one or more landing pages created specifically for your e-book’s theme.
  • A Facebook advertisement that targets a specific segment that directs to a landing page optimized for this segment of customers.

When working on your shopping funnel, pay attention to the consistency between your acquisition channels (the advertisements displayed) and your landing pages.

To maximize conversions, it’s important that the marketing message remains consistent throughout the conversion funnel.

7. Create relevant resources tailored to your target

There are many landing pages that just hit the mark. But those that stand out the most are those that provide their visitors with quality content adapted for their audience.

Providing resources tailored to your audience in exchange for their information is a great way to reinforce your authority in this area.

The creative possibilities are endless and varied depending on your topic, but the most common pieces of content to offer your visitors are:

  • Videos
  • Infographics
  • Guides
  • E-books
  • PDFs
  • Articles

8. Be bold: create a page for each customer type

If there is one mistake that shouldn’t be made when trying to generate leads, it’s believing that all segments of visitors to your site are the same and that they should be treated the same.

Personalizing the user experience is now key to standing out.

The first step in creating separate landing pages based on your customer segments is to understand which segments of visitors are browsing your site.

For this, Google Analytics can supply you with more information in the “Audience> Demographics” tab. You will obtain detailed information on the number of sessions categorized by age, sex, geographical origin, etc.

Once you have studied this aspect, all you have to do is create pages adapted to the different segments.

For example, if you know that part of your customer base is made up of seniors interested in buying second homes in Spain, create a landing page for them!

To find out more about personalization in e-commerce, download our e-book full of step-by-step personalization strategies.

9. A/B test your ideas to improve your conversion rate

A/B testing allows you to quantify your page’s performance by comparing two versions of the same page:

  • Page “A” – also known as “the control”
  • Page “B” – also known as “the variant” whose performance you want to measure.

Specifically, you have landing page A already, but you want to change the form’s CTA to increase the number of leads.

To accomplish this, you can use an A/B testing tool to create a variant of your landing page that will contain the CTA. Some of the traffic will be directed to page A and another to page B. After a few days or weeks, you get the results to see if page B has given you more leads.

10. Understand how your users behave

If despite using all of these tactics, your landing pages still do not convert more, it is possible that you have reached a ceiling. To break through, you will have to use new methods to understand what is preventing your visitors from converting.

You can use tools like heat maps or session recordings that help you visualize how people interact with your pages.

Heatmaps use color to show what elements or areas are most clicked, while session recordings record all your users’ actions as video. This way you see where they click, their mouse’s movements, on what areas of your site they are hesitating, or how they interact with your forms.

These tools are a great help to continue optimizing your conversions and make your landing pages true lead-generating machines. Want to find out more? See our article full of best practices to optimize your landing pages.

How to generate more leads on a website landing page?

Unfortunately, there is no strict formula that will produce an instant boost in leads, which is why we recommend A/B testing to see what brings you the best results overall. However, evaluating your website’s landing pages and implementing these tips are a good starting point on your journey to generating more leads.