Follow this step-by-step guide to learn how to run A/B test on your landing page with tips from CRO experts.
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Landing Page Optimization
A landing page is a web page purposely designed to drive your visitors to convert. This conversion could be the percentage of website visitors who fill out a form, call your company, or purchase something from you online.
Landing pages are a great way to improve your website conversion rate.
A good landing page has several well-defined characteristics that set it apart from your home page or a blog post.
It is often used as the URL you redirect users to from your marketing campaigns. By driving supposedly qualified visitors to a dedicated page that shows you at your best and that matches their profile or intent, you increase your chances of converting them into clients or subscribers.
Find out what are the best practices to optimize your landing pages as well as examples of high converting landing pages.
A hero image is a large banner that appears at the top of a web page. It usually takes up the full width of the screen, is under the navigation bar, and represents (or is somehow relevant to) the company/product in a visually appealing way.
You never get a second chance to make a first impression. In fact, it takes a tenth of a second … Read more
The goal of a landing page is to convert visitors, or collect information to use later for marketing or sales purposes. A good landing page is made up of a few well-defined characteristics that distinguish it from just another web page or blog article.