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AB Tasty Blog

Experimentation

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization. 

8 min read
A/B, Split or Multivariate Test: How to Choose the Right One
Anthony Brebion
June 20, 2023
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Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
Trusted by
Request a demo
Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
Trusted by
Request a demo