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#Psychologie utilisateur

Saison 4 Episode 2

Le marketing émotionnel – Talia Wolf

John Hughes (Head of Growth Marketing UK chez AB Tasty) est accompagné de Talia Wolf, CEO et fondatrice de Getuplift, qui révèle comment le marketing émotionnel peut révolutionner votre processus d’expérimentation et augmenter les conversions.

Etude de cas

Comment Jacadi personnalise son expérience client grâce à EmotionsAI

10%

du chiffre d'affaires total généré par EmotionsAI

Les biais cognitifs au service de l’optimisation de l’expérience

Etude de cas

Groupama augmente le nombre de demandes de devis grâce à EmotionsAI

10%

augmentation du nombre de demandes de devis

Etude de cas

La Redoute triple le nombre de résultats positifs sur ses A/B tests grâce à EmotionsAI

x3

taux de succès des A/B tests

Article

10min lecture

Comprendre les logiciels d’aide à l’achat : comment fonctionnent les assistants d’achat virtuels ?

AB Tasty

17 Août 2023

Article

5min lecture

Le futur de la personnalisation digitale : EmotionsAI d’AB Tasty

AB Tasty

10 Juil 2023

Article

8min lecture

Comprendre le comportement des utilisateurs grâce aux données

Cécile Kloster

30 Jan 2023

Article

10min lecture

Créer des liens émotionnels avec les clients en utilisant les données

Cécile Kloster

18 Jan 2023

Etude de cas

Comment les images produits impactent le comportement de l’utilisateur chez Galeries Lafayette ?

+114K€

de profits potentiels

Ce que disent nos clients

The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap. From a software perspective, there’s always something new coming down the features pipeline.

Oliver Mallich
Head of Marketing and Partnerships

What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online, customers, after all, are at the heart of everything Clarins does.

Stephanie Gaspar
Global Digital Director

Working with AB Tasty has allowed us to leverage hypotheses not only from within their team but also from others they collaborate with, enabling us to fast-track our strategies. I see AB Tasty as more of a partner who works with us as part of our team, rather than just a vendor.

Sze Keong Sim
Manager, Digital Analytics, Asia eCommerce

2023 marked a phenomenal milestone in our digital transformation. AB Tasty has played a critical role in this, helping our team innovate and validate at a quicker pace with less risk.

Jeff Hamm
Vice President of Digital Experience and Operations

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

AB Tasty delivers remarkable results. The display scenarios are highly relevant and perfectly tailored to our specific needs. The 'test & learn' culture at AB Tasty empowers us to continually optimize our performance.

Émilien Foiret
Co-Founder