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#A/B Testing

Le guide ultime des tests A/B

Notre guide complet est conçu pour vous fournir des informations expertes afin de maximiser les performances de votre site web et d’améliorer l’expérience utilisateur. Qu’est-ce que le test A/B ? Les tests A/B, également appelés tests de répartition, sont une […]

Multivariate Testing

Trouver la combinaison parfaite. Voilà tout l’objectif du Multivariate testing. Un Mult [...]

Split Testing

La possibilité d’effectuer un split test a changé le marketing digital pour toujou [...]

Article

7min lecture

Boostez vos ventes e-commerce pendant les fêtes : nos stratégies et tips pour réussir

AB Tasty

25 Oct 2024

Optimisation mobile : 5 tips pour transformer son parcours client et booster ses conversions

Webinars

Replay

Tops & Flops AB Tasty x Welyft

R. Berger

P. Lalliot

Saison 4 Episode 4

Échouer pour réussir son expérimentation | Shiva Manjunath

Saison 4 Episode 3

Passé, présent et avenir de l’expérimentation | Bhavik Patel

Article

4min lecture

L’analytics atteint de nouveaux sommets avec Google BigQuery + AB Tasty

AB Tasty

23 Mai 2024

Article

12min lecture

Surmonter les défis de l’optimisation de l’expérience client (EXO) : Stratégies et conseils

AB Tasty

23 Mai 2024

Ce que disent nos clients

The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap. From a software perspective, there’s always something new coming down the features pipeline.

Oliver Mallich
Head of Marketing and Partnerships

What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online, customers, after all, are at the heart of everything Clarins does.

Stephanie Gaspar
Global Digital Director

Working with AB Tasty has allowed us to leverage hypotheses not only from within their team but also from others they collaborate with, enabling us to fast-track our strategies. I see AB Tasty as more of a partner who works with us as part of our team, rather than just a vendor.

Sze Keong Sim
Manager, Digital Analytics, Asia eCommerce

2023 marked a phenomenal milestone in our digital transformation. AB Tasty has played a critical role in this, helping our team innovate and validate at a quicker pace with less risk.

Jeff Hamm
Vice President of Digital Experience and Operations

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

AB Tasty delivers remarkable results. The display scenarios are highly relevant and perfectly tailored to our specific needs. The 'test & learn' culture at AB Tasty empowers us to continually optimize our performance.

Émilien Foiret
Co-Founder