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Saison 4 Episode 1

Essais et erreurs dans la création d’une culture de l’expérimentation | Rand Fishkin

Marylin Montoya, hôte et vice-présidente marketing chez AB Tasty, s’entretient avec Rand Fishkin pour discuter de l’importance du marketing « non attribuable » et des raisons pour lesquelles les entreprises devraient prendre plus de risques et se permettre d’échouer.

Webinars

Replay

La culture de l’expérimentation chez les champions du digital

P. Davis

Etude de cas

L’optimisation de la barre de recherche chez ba&sh

+540%

clics sur la barre de recherche (France)

Article

5min lecture

AB Tasty, place à un nouveau chapitre

Marylin Montoya

5 Fév 2024

Top Hits AB Tasty

Webinars

Replay

Quel est le rôle du Product Discovery chez Sephora ?

L. de Gennes

P. Perlier

A. Ortolland

7 idées d’expérimentation du secteur du luxe pour faire briller vos expériences digitales

Etude de cas

Groupama augmente le nombre de demandes de devis grâce à EmotionsAI

10%

augmentation du nombre de demandes de devis

Etude de cas

La Redoute triple le nombre de résultats positifs sur ses A/B tests grâce à EmotionsAI

x3

taux de succès des A/B tests

Etude de cas

L’expérimentation au coeur de la stratégie chez Cdiscount

63

campagnes sur desktop (fev. 2022 à fev. 2023)

Ce que disent nos clients

The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap. From a software perspective, there’s always something new coming down the features pipeline.

Oliver Mallich
Head of Marketing and Partnerships

What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online, customers, after all, are at the heart of everything Clarins does.

Stephanie Gaspar
Global Digital Director

Working with AB Tasty has allowed us to leverage hypotheses not only from within their team but also from others they collaborate with, enabling us to fast-track our strategies. I see AB Tasty as more of a partner who works with us as part of our team, rather than just a vendor.

Sze Keong Sim
Manager, Digital Analytics, Asia eCommerce

2023 marked a phenomenal milestone in our digital transformation. AB Tasty has played a critical role in this, helping our team innovate and validate at a quicker pace with less risk.

Jeff Hamm
Vice President of Digital Experience and Operations

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

AB Tasty delivers remarkable results. The display scenarios are highly relevant and perfectly tailored to our specific needs. The 'test & learn' culture at AB Tasty empowers us to continually optimize our performance.

Émilien Foiret
Co-Founder