Podcast
Saison 5 Episode 3

Comment pensent les meilleurs professionnels du CRO | Richard Joe

Ă€ propos de Richard Joe Richard Joe est Experiment Lead chez Yoghurt Digital et animateur du podcast Experiment Nation. Fort de plus de 10 000 abonnĂ©s sur YouTube, ce podcast est devenu une communautĂ© mondiale de professionnels du CRO oĂą […]
Guide

Votre guide sur Feature Flags

Feature Flags : Qu’est-ce que c’est et comment les utiliser ? Feature Flags, devenues [...]
Article
13min lecture

Quand faut-il passer de l’expĂ©rimentation web Ă  l’expĂ©rimentation par API ?

CĂ©cile Kloster

CĂ©cile Kloster

25 Août 2023

Etude de cas

La stratégie d’expérimentation au service de la performance chez SNCF Connect & Tech

75%
des enseignements issus des A/B Tests réalisés ont été pris en compte pour la création du MVP
Livre blanc

Introduction Ă  l’ExpĂ©rimentation Produit et au Feature Management

Article
12min lecture

Qu’est ce que l’innovation de l’expĂ©rience ?

AB Tasty

AB Tasty

29 Juil 2022

Livre blanc

Flagship by AB Tasty se hisse au sommet de la Forrester New Wave™

Podcast
Saison 1 Episode 1

Ronny Kohavi rĂ©vèle pourquoi l’Ă©chec est en rĂ©alitĂ© une bonne chose dans le monde de l’expĂ©rimentation

Etude de cas

OUI.sncf s’appuie sur AB Tasty pour innover sans risque

+61%
de taux de conversion
Article
8min lecture

A/B Testing Côté Client et Serveur : le Meilleur des 2 Mondes Réuni !

Anthony Brebion

Anthony Brebion

1 FĂ©v 2020

Ce que disent nos clients

The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap. From a software perspective, there’s always something new coming down the features pipeline.

Oliver Mallich
Head of Marketing and Partnerships

What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online, customers, after all, are at the heart of everything Clarins does.

Stephanie Gaspar
Global Digital Director

Working with AB Tasty has allowed us to leverage hypotheses not only from within their team but also from others they collaborate with, enabling us to fast-track our strategies. I see AB Tasty as more of a partner who works with us as part of our team, rather than just a vendor.

Sze Keong Sim
Manager, Digital Analytics, Asia eCommerce

2023 marked a phenomenal milestone in our digital transformation. AB Tasty has played a critical role in this, helping our team innovate and validate at a quicker pace with less risk.

Jeff Hamm
Vice President of Digital Experience and Operations

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

AB Tasty delivers remarkable results. The display scenarios are highly relevant and perfectly tailored to our specific needs. The 'test & learn' culture at AB Tasty empowers us to continually optimize our performance.

Émilien Foiret
Co-Founder

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