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AB Tasty Blog

E-commerce Optimization

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization. 

5 min read
Using Failed A/B Test Results to Drive Innovation
Maddie Ostrander
July 26, 2022
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Enable your product team to put users in the center of product strategy, while enabling engineering to deploy code faster.
  • Feature flags
  • Progressive rollout
    KPI triggered rollbacks
  • Server-side experimentation
  • Server-side personalization
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Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
Trusted by
Request a demo
Don't throw away hard-earned traffic.
Make your website work overtime - so you don't have to.
+250%
click-through rate
+19%
conversion rate
+5%
average order value
  • Full featured experimentation platform
  • AI-powered personalization
  • Feature toggling and progressive rollout
Trusted by
Request a demo