5 reasons to choose leading solution AB Tasty over Kameleoon
Discover why customers choose global leader AB Tasty, named a 2025 G2 Best Software, over Kameleoon. Find out how AB Tasty helps accelerate digital growth with a complete testing and personalization platform, with award winning support.
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#1: AB Tasty has a more complete platform for experimentation and personalization
- AB Tasty offers the most comprehensive platform on the market, complete with EmotionsAI and advanced Recommendations & Merchandising – giving its customers room to grow. Each solution was built separately to suit different teams’ workflows while integrating where it matters (interface, data, segments) without the clutter of unnecessary extras.
- Kameleoon , originally designed for marketers, focuses on web and feature experimentation, with limited recommendations and no EmotionsAI capabilities.
#2: AB Tasty’s script loads 2X faster than Kameleoon’s
- AB Tasty loads up to 4X faster than leading experience optimization solutions. Our top performance is due to proprietary smart caching technology, a dedicated Performance Centre for monitoring and control, SPA compatibility without custom code, and our server-side solution, AB Tasty Feature Experimentation.
- Kameleoon prioritize an “Anti-flicker” script that hides the body’s content while the tag loads, which may ultimately delay the rendering of the site and affect the Largest Contentful Paint (LCP) core vital and the First Contentful Paint (LCP). They do not provide a Performance Center or the same caching technology.
#3: It’s easier to build sophisticated experiences with AB Tasty
- All of AB Tasty’s visual elements, including our wide range of widgets, can be easily designed and modified directly within AB Tasty’s Visual Editor, giving you an overview of your edits directly in one streamlined view and workflow.
- With Kameloon, widgets are modified within a separate menu option (Widget Studio), leading to more time spent on back and forth in the design process.
#4: AB Tasty provides campaign workflows to build full funnel experiences
- AB Tasty doesn’t just hand you the basics—we give you more. More campaign options, more workflows, and more ways to easily create full-funnel digital experiences. With multi-page testing and personalization, you can tweak and test across your entire site effortlessly, and our patches let you launch ideas without camping out in your dev team’s inbox.
- Kameleoon’s UI provides basic testing options (A/B and Multivariate) and simple personalization, having you work in siloed single pages.
#5: AB Tasty’s human-first support gives you expert advice specific to your business
- AB Tasty’s support is all about real humans giving you real advice for your business. With follow the sun support, offices world wide, and a much larger global presence – you know you’re in expert care with AB Tasty. Your in-app support comes directly from humans and your plan includes unlimited CSM support.
- Kameleoon provides you with an in-app AI Assist chatbot for support.
#Bonus. AB Tasty is the favorite testing and personalization solution
of leading international brands.
See how GANNI used AB Tasty to boost average order value by 12%!
AB Tasty vs. Kameleoon: see what your peers are saying
The best way to compare is to hear from your peers.
- AB Tasty is among the Leaders with high Market Presence and Satisfaction. See here what +200 brands from around the globe have to say about AB Tasty.
- Kameleoon is a Contender with average Market Presence and Satisfaction.
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
Features
Equip your team with an unmatched suite of features
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Custom Widgets
Build, animate, re-use and share your own widgets.
Performance Center
Manage campaigns to maximize website performance.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Widget Library
Test with pre-built experiences to boost engagement.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Full-stack experimentation
Experiment on both client-side and server-side.
Grow faster with
AB Tasty
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