Progress powered by
experimentation –
A/B test at scale.

Discover what delights your customers and create more of that, with the best A/B testing solution. We enable moving toward better by continuously experimenting to find what iterations hit the spot with your audience.

Get plans and pricing for your company here

Over 1,500 leading companies use AB Tasty to accelerate their digital growth

A/B test. Optimize. Rinse. Repeat.

Low-code or all code, create unlimited
A/B tests however your heart desires

Ignite an idea engine with a library full of customizable widgets, an intuitive visual editor, and segmentation templates.

Move past basic A/B tests into new terrain with pricing, payment, and delivery testing. Easily toggle between server-side (code-based) and client-side testing.

Use our AI audience intel to thoughtfully target. Personalize user journeys from first-timers to loyal VIPs.

Leave out the guesswork and confusing data. We simplify setting up conversions and ROI tracking so you can validate the best-performing version of your website.

Plans & Pricing

Behind AB Tasty is a team of real humans here to guide your optimization journey

Our seasoned optimization experts will guide you from step one to launch and provide ongoing guidance on your experimentation roadmap.

Ensure the best possible ROI from your campaigns with strategic guidance on your experimentation roadmap and technical support while implementing your campaigns.

As your team grows, we go with you. AB Tasty offers advanced workshops and CRO certifications to deepen your knowledge and elevate team performance.

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Use segmentation to filter experiences and get bigger wins

Target the right people Create granular user segments for your experiments through our powerful AI capabilities, CDP and data lake integrations.

Pre-configured segmentation templates Get a head start. Begin with pre-configured templates you can customize the way you need.

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AI that works for you

With AI woven into every feature, creating smarter and more meaningful digital experiences for every visitor has never been more achievable. Our AI suite manages the behind-the-scenes work, so you get more time to innovate, strategize, and deliver standout experiences.

Let’s push the limits of experience optimization, together.

Turn emotions into
data-driven sales

EmotionsAI transforms emotional signals into actionable insights in 30 seconds. Connect with your audience on a human level and drive sales with true personalization.

Your vision,
our AI’s creation

Make visual changes by prompting our Visual Editor Copilot with changes you want to see in your experiment – whether it’s updating colors, adding animations, or modifying buttons.

Engage every
visitor with AI

Understand what interests your visitors and how often they come back, then deliver content that’s just right – whether it’s their first visit or their fiftieth.

Features