Experience unmatched results with AI-enhanced personalization
Ambitious e-commerce websites and apps are focused on one thing: providing the best personalized experience possible across all devices. Are you ready to raise conversion rates higher than ever? Discover a unique solution that combines AI, CRM data, and market insights for content personalization and product recommendations.
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Join 1,000+ ambitious brands using AB Tasty
One platform for all your progress
Content Personalization
Create hyper-personalized user journeys, across all devices.
Product Recommendations
Customize product recommendations and search results for each visitor.
AI generated user segments
Segment visitors by emotional needs, level of engagement and product preferences.
Fashion, Beauty, Home — Recommendations for every shopper.
Fashion
Runway-ready recommendations, no matter the season.
Complementary: Cute shoes! Did you know we sell a matching belt?
New products: Highlight the hottest new trends that your favorite influencers are recommending on Instagram.
Similar to viewed: You're looking at dark-wash jeans and haven't added to your cart. Here are 3 similar styles to help you find the perfect pair.
Seasonal products: Is your homepage adapted to automatically push sweaters in winter and yellow polka dot bikinis in summer?
Fashion
Runway-ready recommendations, no matter the season.
Complementary: Cute shoes! Did you know we sell a matching belt?
New products: Highlight the hottest new trends that your favorite influencers are recommending on Instagram.
Similar to viewed: You're looking at dark-wash jeans and haven't added to your cart. Here are 3 similar styles to help you find the perfect pair.
Seasonal products: Is your homepage adapted to automatically push sweaters in winter and yellow polka dot bikinis in summer?
Beauty
Easy, breezy, and beautiful recommendations with AB Tasty.
Associated products: Buying blush? Add this beautiful blush brush to your basket.
Trending: Have you seen the latest Hydrating Vitamin C Serum trending on TikTok? Us too!
Preferred categories: Loyal to one brand? Here are more products you didn't even know they had!
Similar to recently viewed: Looking for concealer? Check out more brands selling the same shade to suit your skin tone.
Beauty
Easy, breezy, and beautiful recommendations with AB Tasty.
Associated products: Buying blush? Add this beautiful blush brush to your basket.
Trending: Have you seen the latest Hydrating Vitamin C Serum trending on TikTok? Us too!
Preferred categories: Loyal to Clarins? Here are more products you didn't even know they had!
Similar to recently viewed: Looking for concealer? Check out more brands selling the same shade to suit your skin tone.
Home and Decoration
Recommendations that turn houses into homes.
Compatible with your basket: Would you like some specialized tile glue to go with your outdoor patio tiles?
Recently viewed: Hi again! You were looking at these leather barstools during your last visit - are you ready to buy?
Similar to recently viewed: Looking for decorative pillows? We can recommend more luxurious options or pillows on sale.
Best sellers: Over 5,000 of your peers have purchased these curtains. Even if you aren't looking for curtains, maybe we'll inspire you.
Home and Decoration
Recommendations that turn houses into homes.
Recently viewed: Hi again! You were looking at these leather barstools during your last visit - are you ready to buy?
Compatible with your basket: Would you like some specialized tile glue to go with your new outdoor patio tiles?
Similar to recently viewed: Looking for decorative pillows? We can recommend a more luxurious option or a similar pillow that’s on sale.
Best sellers: You'll love these curtains just like 5,000 of your peers. Even if you didn't come here looking for curtains, maybe we'll inspire you.
Content personalization across the user journey has never been so easy
Use our industry-first EmotionsAI to generate user segments and push the right content to the right visitor, at the right time.
You just have to play with our library full of customizable widgets, our intuitive visual editor, and segmentation templates to launch personalization campaigns.
We simplify setting up conversions and ROI tracking so you can validate the best-performing version of your website.
A product recommendations engine, tailored for your industry
Because travel websites don’t have the same challenges as fashion retailers… our product recommendations solution can be tailored to your market’s needs.
Turn recommendations into new revenue opportunities and higher AOV with our AI-powered recommendation engine, working in real-time for you.
Strategize with our intuitive back-end. On cross-sell, upsell, stock levels, margins, and trade marketing – have full control or let our AI do it for you!
Get guidance from our team of real humans, here to help and advise every time you need
Maximize your ROI with expert strategic guidance for your personalization campaigns.
Our experienced optimization specialists will support you from the initial steps to launch and provide continuous guidance.
As your team expands, we grow with you. AB Tasty offers advanced workshops and CRO certifications to enhance your expertise and boost your team’s performance.
Features
Personalization is your priority
Audience Builder
Build your own segments and see how they perform
Custom widgets
Build, animate, re-use and share your own widgets.
EmotionsAI
Reduce neutral tests by seeing the impact of your test by emotional need.
Prioritization of personalization
Scale your campaigns and easily manage ranking
Multi-experience personalization
Build experiences for multiple segments
Engagement level
Automatically target wanderers, disengaged, loyal and valuable visitors
Autosuggest
Provide intelligent product and content suggestions in the search preview.
Content search
Display relevant content in the preview box like blog articles.
Simple content personalization
Create a specific experience for a specific audience
Multi-page personalization
Display a personalization across multiple pages
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Event triggers
Align certain campaigns with user actions
Full-stack experimentation
Experiment on both client-side and server-side.
Top rated enterprise solution on G2.com
Leader in:
- A/B Testing
- Personalization
- Search and product recommendations
- Feature management
*G2 Enterprise Grid® for A/B Testing Tools
Personalize with EmotionsAI – the only solution that segments visitors by emotional need
10 segments based on emotions
AI directly classifies your visitors into 10 segments, helping you reach both practical and impulsive buyers.
Find new personalization opportunities
EmotionsAI reveals where and how you can improve your visitors’ journey, and identifies the opportunity loss if you don’t.
Increase experiment efficiency
No more neutral tests. Reports allow you to dive into each variation in order to understand which emotional needs will give you the most uplift.
Leading companies trust AB Tasty
Case Study
Hagebaumarkt increases the performance of its recommendations
Performance improvement of recommendations
+10 %
Case Study
Jacadi boosts international e-commerce growth with product recommendation engine
Revenue per user
+12,7 %
Case Study
Clarins uses AB Tasty to personalize and build customer loyalty
Conversions
+89 %
Grow faster with
AB Tasty
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