Experience unmatched results with AI-enhanced personalization
Ambitious e-commerce websites and apps are focused on one thing: providing the best personalized experience possible across all devices. Are you ready to raise conversion rates higher than ever? Discover a unique solution that combines AI, CRM data, and market insights for content personalization and product recommendations.

Get plans & pricing for your company here
One platform for all your progress

Content Personalization
Create hyper-personalized user journeys, across all devices.

Product Recommendations
Customize product recommendations and search results for each visitor.

AI generated user segments
Segment visitors by emotional needs, level of engagement and product preferences.
AI that works for you
With AI woven into every feature, creating smarter and more meaningful digital experiences for every visitor has never been more achievable. Our AI suite manages the behind-the-scenes work, so you get more time to innovate, strategize, and deliver standout experiences.
Let’s push the limits of experience optimization, together.

Turn emotions into
data-driven sales
EmotionsAI transforms emotional signals into actionable insights in 30 seconds. Connect with your audience on a human level and drive sales with true personalization.

Your vision,
our AI’s creation
Make visual changes by prompting our Visual Editor Copilot with changes you want to see in your experiment – whether it’s updating colors, adding animations, or modifying buttons.

Engage every
visitor with AI
Understand what interests your visitors and how often they come back, then deliver content that’s just right – whether it’s their first visit or their fiftieth.
Features
Personalization is your priority

Audience Builder
Build your own segments and see how they perform


Custom widgets
Build, animate, re-use and share your own widgets.

EmotionsAI
Reduce neutral tests by seeing the impact of your test by emotional need.

Prioritization of personalization
Scale your campaigns and easily manage ranking

Multi-experience personalization
Build experiences for multiple segments

Engagement level
Automatically target wanderers, disengaged, loyal and valuable visitors

Autosuggest
Provide intelligent product and content suggestions in the search preview.

Content search
Display relevant content in the preview box like blog articles.

Simple content personalization
Create a specific experience for a specific audience

Multi-page personalization
Display a personalization across multiple pages

Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.

Event triggers
Align certain campaigns with user actions

Full-stack experimentation
Experiment on both client-side and server-side.
Leading companies trust AB Tasty
Case Study

GANNI experiments with it’s digital brand identity
Desktop Conversion Rate
+7.5 %
Case Study

Samsonite personalizes customer journeys with EmotionsAI
Overall Transaction Rate
+7.17 %
Case Study

Ulta Beauty
optimizes with product recommendations
Revenue Increase
+9 %


Grow faster with
AB Tasty
Get a custom walkthrough of the platform

