May 6 - 3:00 pm

Rockefeller Center

Experience Next NYC



Our Clients:

What is Experience Next?

Experience Next is AB Tasty & VWO’s exclusive, global customer meet-up. It’s an event designed to bring together industry leaders, innovators, and customer experience professionals to explore the future of digital optimization. The day focuses on peer-to-peer learning, sharing real-world challenges and successes, and fostering a community passionate about creating meaningful digital experiences.

Event Date, May 6th / Event Time, 3:00 PM – 8:00 PM

Why You Should Attend

  • Learn from the Best: Hear directly from AB Tasty & VWO customers who are shaping the future of customer experience.
  • Share & Connect: Engage in genuine conversations about real challenges and authentic wins in a collaborative, peer-to-peer setting.
  • Innovate Together: Be part of a global community passionate about experimentation and personalization, and discover how we can all go further, together.
  • Exclusive Insights: Get a behind-the-scenes look at how top brands build and optimize their digital journeys.

Agenda

Your day at a glance

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3:00 – 3:30

Welcome Drinks in the Garden

Join us from 3:00pm for welcome drinks and to settle in comfortably for a day full of content and discussions!

3:30 – 4:00

Opening Keynote

Discover our vision/roadmap AB Tasty x VWO

Alix de Sagazan

Co-CEO, Co-founder, AB Tasty
4:00 – 4:25

LVMH: From Personalization to Omnipersonalization

Discover how LVMH is redefining the luxury customer experience by moving beyond traditional personalization. From audience segmentation to omnichannel activation, LVMH shares how data, experimentation, and technology come together to deliver seamless, tailored journeys across every touchpoint.

Sunny Song

E-Commerce Optimization Manager, LVMH
4:25 – 4:50

The Power of Partnership: Newell Brands, CXperts & AB Tasty

Join leaders from Newell Brands, CXperts, and AB Tasty as they discuss how a collaborative partnership and a data-driven approach to experimentation can unlock significant digital growth and create impactful customer experiences.

Stacey Wolf – Vigh

Conversion Rate Optimization Manager, Newell Brands
Steven Shyne

Co-Founder & COO, CXperts Inc
Ashley Thorpe

Customer Success Team Leader, AB Tasty
4:50 – 5:15

Speaker to be announced soon!

Stay tuned for speaker announcements for this session.

5:15 – 5:40

Speaker to be announced soon!

Stay tuned for speaker announcements for this session.

5:40 – 6:30

Cocktails & Networking in the Garden

The sessions may be over, but the conversation is just getting started! Head to the garden for cocktails, networking, and a chance to connect with fellow attendees, speakers, and the AB Tasty & VWO team.

6:30 – 8:00

Closing Dinner

Continue the conversation over a curated dinner experience — good food, great company, and even better ideas.

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Speakers

Alix de Sagazan

Co-CEO, Co-founder, AB Tasty

Sunny Song

E-Commerce Optimization Manager, LVMH

Stacey Wolf – Vigh


Conversion Rate Optimization Manager, Newell Brands

Steven Shyne

Co-Founder & COO, CXperts Inc

Ashley Thorpe


Customer Success Team Leader, AB Tasty

Where will the event take place?

620 Loft & Garden: 620 5th Ave, New York, NY 10111, located in Rockefeller Center.

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Winning the AI Race:

How Asian Brands Optimise Every Customer Journey

AI is reshaping how organisations experiment, personalise, and optimise digital experiences. But the real advantage lies in how teams turn insight into action.

Join senior leaders from SPH Media, Far East Hospitality, and Acquia for an exclusive industry luncheon in Singapore. Together, we’ll explore how leading brands across Asia are applying AI, experimentation, and data to improve customer journeys and unlock measurable growth.

Join the leaders

Register Now!

About the event

This exclusive luncheon brings together senior marketing, digital, and product leaders to discuss how organisations across Asia are transforming the way they optimise customer experiences.

Through customer stories, expert perspectives, and open discussion, the session will explore how AI and experimentation are helping teams make smarter decisions, improve digital performance, and create more meaningful customer journeys.

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Customer Spotlight

Hear directly from Far East Hospitality as they share how their teams are approaching experimentation and digital optimisation in practice.

In this candid discussion, we’ll unpack real challenges, the experiments they ran, and the insights that helped shape their customer experience strategy. Expect practical lessons, honest reflections, and ideas you can apply to your own optimisation roadmap.

Panel Overview

AI is rapidly changing how organisations test, personalise, and improve digital experiences. But success isn’t just about new technology — it’s about how teams rethink decision-making across product, marketing, and digital.

Our panel will explore how leading organisations across Asia are applying AI and experimentation today, what’s working, and what the future of customer journey optimisation looks like.

We’ll discuss:

  • Where AI is already shaping digital decision-making
  • How experimentation and personalisation work together
  • The role of product, design, and marketing in optimisation
  • What the future of customer journey optimisation looks like

Venue

PARKROYAL COLLECTION Pickering,
3 Upper Pickering St, Singapore 058289

Located at the gateway to Singapore’s CBD, PARKROYAL COLLECTION Pickering is known for its iconic “hotel-in-a-garden” design. The venue offers the perfect setting for thoughtful discussion, meaningful connections, and fresh perspectives.

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Customer Spotlight Speakers

Yuxin Png

Head, Digital Marketing & E-Commerce,
Far East Hospitality

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Panel Members

Keith Pettinger

AVP, Acquia

Zhenzhi Nie

Head of Product Design, SPH Media

May Chin

Product Leader, TOKEN2049

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