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The experience optimization partner that sees progress in all places

Join 1000+ awesome brands using AB Tasty

One platform for all your progress

Testing new features, accelerating output, enhancing experiences. It all takes a mindset of optimization. It all takes trial, then better.

Web Experimentation

Blend advanced testing with simple experience building so you can reach your conversion goals confidently and quickly.

Start simple or get complex with extensive ways to experiment across your journeys.
Take decisions with confidence that your conversions are safe.

Feature Experimentation

Run sophisticated experiments across all channels and devices.

Run multi-channel A/B tests without impacting performance.
Test out mobile app ideas to see if they resonate before a full release.
Choose whatever implementation method works best for you: agnostic API or SDK.

Personalization

Combine specificity with scale by personalizing experiences to each individual.

Combine specificity with scale by personalizing experiences to each individual.
Launch personalized experiences in minutes.
Take advantage of advanced segmentation based on emotional need or engagement with your brand.

Recommendations

Personalization meets merchandising to highlight cross-sell opportunities, alternatives, product sets, bundles, and more.

Tailor each product selection to each individual.
From homepage to PDPs, add recommendations to boost cart value and improve product discovery at every step.

Search

Take full control of showcasing your catalog with our AI-powered search engine that personalizes results, improves bounce rates, and engages shoppers.

Fight frustrations with finding products and provide results catered to every individual need.

Rollouts

Release new features with speed and confidence.

Release progressively and test in production.
Minimize risk with automatic KPI-triggered rollbacks.

AI

Push the limits of experience optimization with AI.

Boost engagement with AI-enhanced experiences.
From AI for enhanced producitivty to enhanced experiences including the market-first EmotionsAI.

Want to see AB Tasty in action?

Build end-to-end experiences that drive growth across all digital channels.

Optimization is our goal. Collaboration is how we get there.

We take your progress personally. From the minute we meet to the first milestone we reach, we work together. See us as a new hire with a fountain of strategic expertise on our solutions, customer experience strategy, and high-impact optimization roadmaps.

What better means for you

When it comes to optimization, first comes trial. Then comes better.

ROI

Maximize your ROI with data-driven decision-making – so you’re making the right decisions for your business from the start.

Engagement

Drive engagement throughout the customer journey with interactive experiences tailored to each individual

Loyalty

Bring customers back over and over again with personalized moments across touchpoints.

Risk

Be brave, without the risk by testing ideas, rolling out progressively, and toggling features.

What our customers are saying

The AB Tasty team come up with lots of different ideas. Combining those with our concepts gives us the insight we need to develop our quarterly roadmap. From a software perspective, there’s always something new coming down the features pipeline.

Oliver Mallich
Head of Marketing and Partnerships

What is key for us is leveraging our data to provide personalized, one-to-one service and experiences online, customers, after all, are at the heart of everything Clarins does.

Stephanie Gaspar
Global Digital Director

Working with AB Tasty has allowed us to leverage hypotheses not only from within their team but also from others they collaborate with, enabling us to fast-track our strategies. I see AB Tasty as more of a partner who works with us as part of our team, rather than just a vendor.

Sze Keong Sim
Manager, Digital Analytics, Asia eCommerce

2023 marked a phenomenal milestone in our digital transformation. AB Tasty has played a critical role in this, helping our team innovate and validate at a quicker pace with less risk.

Jeff Hamm
Vice President of Digital Experience and Operations

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

AB Tasty delivers remarkable results. The display scenarios are highly relevant and perfectly tailored to our specific needs. The 'test & learn' culture at AB Tasty empowers us to continually optimize our performance.

Émilien Foiret
Co-Founder

13 years of turning frustrations into growth foundations

Test and learn culture

We bring our test and learn culture to your business.
Your moves become choice, not chance.

Our team of experts

Our team has been working with thousands of clients, at different parts of their journey, and all over the world. We’re experts in experience optimization and support your high-impact roadmaps.

Partner and integrations networks

We have built an extensive partner and integrations network so that we can work how and where you want to work.

Robust platform

Our robust platform with business-first statistical engines, optimized performance, and security allows us to grow with you.