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The experience optimization partner that sees progress in all places

One platform for all your progress

Testing new features, accelerating output, enhancing experiences. It all takes a mindset of optimization. It all takes trial, then better.

Web Experimentation

Blend advanced testing with simple experience building so you can reach your conversion goals confidently and quickly.

Start simple or get complex with extensive ways to experiment across your journeys.

Take decisions with confidence that your conversions are safe.

When your customers search, they’ll find

Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.

Feature Experimentation

Run sophisticated experiments across all channels and devices.

Run multi-channel A/B tests without impacting performance.

Choose whatever implementation method works best for you: agnostic API or SDK.

When your customers search, they’ll find

Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.

Personalize

Combine specificity with scale by personalizing experiences to each individual.

Combine specificity with scale by personalizing experiences to each individual.

Launch personalized experiences in minutes.

Take advantage of advanced segmentation based on emotional need or engagement with your brand.

When your customers search, they’ll find

Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.

Recommend

Personalization meets merchandising to highlight cross-sell opportunities, alternatives, product sets, bundles, and more.

Tailor each product selection to each individual.

From homepage to PDPs, add recommendations to boost cart value and improve product discovery at every step.

When your customers search, they’ll find

Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.

Search

Take full control of showcasing your catalog with our AI-powered search engine that personalizes results, improves bounce rates, and engages shoppers.

Fight frustrations with finding products and provide results catered to every individual need.

When your customers search, they’ll find

Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.

Rollout

Release new features with speed and confidence

Release progressively and test in production

Minimize risk with automatic KPI-triggered rollbacks

When your customers search, they’ll find

Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.

AI

Push the limits of experience optimization with AI

Boost engagement with AI-enhanced experiences.

From AI for enhanced producitivty to enhanced experiences including the market-first EmotionsAI.

When your customers search, they’ll find

Our powerful search solution gets customers to the products they want to buy while providing opportunities for catalog discovery.

Search results calculated in miliseconds. Get customers to products and content quickly.

Recognizes errors and corrects them avoiding zero-hit pages..

Adapts to colloquialisms and common language usage. Search by item number, product properties, and more.

What our customers are saying

The decision to switch to AB Tasty came down to the overall return on investment. AB Tasty offered us a feature-rich solution meeting our needs at a competitive price point. The implementation was easy, running experiments can be done efficiently, and the support team has been helping us deliver successful tests.

Paul Branco
Sr. Director of Product Management, UX, & Analytics

Our mobile developers have been able to implement experimentation the same way we do it on our website, and remove the burden of App stores rollouts. Now we can truly align web & mobile releases.

Ingrid Peiniau
Head of Customer Experience

Partnering with AB Tasty has really helped us get a competitive advantage out of our client’s data - it is the proof of the pudding, the point at which we show that the data has found more customers, at reduced CPA.

Javier Gómez de la Mata
Ecommerce Manager

We can test new features on specific segments of our user base, and also better integrate user feedback in real-time, set up kill switches, and especially, run experiments.

Alexandre Duarte
Head of Product

AB Tasty is Delicious! It has great graphical user interface, fantastic support, great pricing structure and we are able to work on almost all dynamic content through GUI.

Matt Sparks
eCommerce Optimization Manager

I tried to do A/B testing in-house, and gave up quickly. Every change now goes through Feature Experimentation by AB Tasty, whether it’s a back-end search algorithms or a UI update.

Julien Martin
VP Engineering

Want to see AB Tasty in action?

Build end-to-end experiences that drive growth across all digital channels.

Success stories

Case study

How Eurosport’s Survey Pop-In Got 5K Responses in Less Than Two Weeks

5000

responses

Case study

How Clarins Scaled Their Global E-Commerce Through Agile Experimentation

30

Markets Worldwide

Case study

Sage Sees Transaction Lift From A/B Testing Website Copy

+30%

Traffic

Grow faster with
AB Tasty

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