Resource Categorie: Event

Interactive Workshop

The Personalisation Shift

Join AB Tasty and VWO for an interactive face-to-face workshop exploring how Asian brands are using AI, experimentation and personalisation to create smarter customer experiences.

Through practical examples, live discussion and an interactive activity, attendees will gain insight into what’s driving engagement, conversion and loyalty across evolving digital journeys.

The session will conclude with a client testimonial showcasing these strategies in action.

Register Now!

What you’ll learn:

  • How AI is reshaping customer experience strategies
  • Smarter approaches to experimentation and personalisation
  • Common CX strategies that work – and those that miss the mark
  • Ways to optimise customer journeys and engagement
  • Real examples of experiments with client brands such as Samsonite, Pan Pacific Hotels Group and Kering Group.

Venue & Event Details

Hosted at New Bahru, Singapore, this interactive workshop is designed for marketing, CX and digital leaders looking to explore new approaches to experimentation, personalisation and customer experience. Join industry peers for a morning of practical insights, discussion and networking in one of Singapore’s most creative lifestyle spaces. Breakfast and coffee will be served.

Date: Thursday, 4 June 2026
Time: 9:30am – 11:30am
Location: The Lo & Behold Group Office , Board Room
46 Kim Yam Road, New Bahru, School Block, Singapore 239351

Subtitle

Team Members

Julia Simon

VP APAC,
AB Tasty

Chetan Chauhan

GM Sales – Asia Pacific,
VWO

June Teo

Customer Success Team Lead – APAC
AB Tasty

Be Part of What’s Next

Experience Next London

Experience Next is AB Tasty & VWO’s global meet-up for people shaping digital experiences every day.

From client and partner talks across the globe to panel discussions and an award ceremony celebrating great work, it’s a space for ideas, insights, and genuine connection.

June 3, 2026 | 1:30 PM – Late

Location: Science Museum, London, UK



This event is fully booked – but we’d love to see you at a future event.


Brands taking the stage:

Sponsored by

What Experience Next is all about

What it is

Our global customer meet-up, bringing together teams from across industries who are all working on digital experience in different ways, hosted each year in Paris, London, Manchester, and New York – this time, we’re in London.

What to expect

A mix of client and partner presentations from around the world, panel discussions that open things up, and an award ceremony celebrating work that’s making an impact.

Why attend

To step out of the day-to-day, get a fresh perspective, and come back with ideas (and connections) you’ll actually use. You’ll meet people working through the same challenges, share experiences, and pick up new ways of thinking along the way.

Video

See Experience Next in Action

Highlights from Experience Next NYC 2025

Agenda

Your day at a glance

Your paragraph text here

1:30 – 2:00

Welcome Drinks

Join us from 1:30 PM on Level 4 (Illuminate) at the Science Museum for badge collection, welcome drinks, and a chance to settle in before the sessions begin.

2:00 – 2:30

Opening Keynote

Discover our vision/roadmap AB Tasty x VWO

Alix de Sagazan
CEO & Co-founder at AB Tasty
Julie Dumont
Chief Product Officer at AB Tasty
2:30 – 3:00

Puig: Freeing CRO—Experimentation Beyond Ecommerce

CRO without design instinct optimises in the dark. UX without data is just opinion. This session unpacks how bringing experimentation and product design closer together and moving CRO out of the trade silo transforms both disciplines: UX brings the ideas, CRO proves them and the whole digital experience wins.

Edina Farkas
Product Design and Experimentation Senior Manager at Puig
Sara Berrada
CRO Manager at Puig
3:00 – 3:30

Game Lounge: From Data to Decisions—Experimentation with AI

A look at how AI is changing the way teams approach testing, context, and data-driven thinking.

Jason Attard
Director of CX & Optimisation at Game Lounge
3:30 – 4:00

Networking Break

4:00 – 4:30

Conversio & Finisterre: Ethical Optimisation—Can E-commerce Grow Without Becoming Manipulative?

E-commerce is full of fake urgency, pop-ups, and pressure tactics designed to drive short-term conversion. This talk explores the difference between persuasion and manipulation, and why the best optimisation programmes build trust, confidence, and stronger long-term customer relationships.

Paul Wilkins
Co-Founder & CEO at Conversio
Ben Mobbs
CRO & Digital Experience Lead at Finisterre
4:30 – 5:00

Panel Discussion: What’s Next in Digital Experience

Stay tuned for more speaker announcements for this session.

John Hughes
VP of Marketing at AB Tasty
Erin Chadwick
CRO Manager at Hookflash
Melissa Patel
Head of E-commerce at LYMA
Sophie Dorn
Head of Digital at TALA
Debora Hedy Amato
Senior Product Manager at DMG Media
5:00 – 6:00

Award Ceremony

A proper award ceremony (trophies included) to celebrate the work making an impact.

Scarlett Tuplin
Head of Customer Success at AB Tasty
6:00 – 7:00

Cocktails & Networking

The sessions may be over, but the conversation is just getting started! Head to the 4th floor for cocktails, networking, and a chance to connect with fellow attendees, speakers, and the AB Tasty & VWO team.

Subtitle

Speakers

Alix de Sagazan

Co-CEO, Co-founder, AB Tasty

Julie Dumont

Chief Product Officer, AB Tasty

Jason Attard

Director of CX & Optimisation, Game Lounge

John Hughes

VP of Marketing, AB Tasty

Paul Wilkins

Co-Founder & CEO, Conversio

Edina Farkas

Product Design and Experimentation Senior Manager, Puig

Sara Berrada

CRO Manager, Puig

Melissa Patel

Head of E-commerce, LYMA

Erin Chadwick

CRO Manager, Hookflash

Scarlett Tuplin

Head of Customer Success, AB Tasty

Sophie Dorn

Head of Digital, TALA

Ben Mobbs

CRO & Digital Experience Lead, Finisterre

Debora Hedy Amato

Senior Product Manager, DMG Media

Where will the event take place?

Science Museum, London

Exhibition Road, South Kensington, London, SW7 2DD

Set in the heart of South Kensington, the Science Museum is one of London’s most iconic landmarks. Home to centuries of human invention from space capsules and historic locomotives to cutting-edge technology, it’s a place that never fails to impress.

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The day doesn’t end there…

We’ll be heading to The Other Kitchen after the event for drinks, food, and a chance to keep the conversations going – just a short walk from the Science Museum.

The Other Kitchen

19 Harrington Gardens, South Kensington, London SW7 4JJ, United Kingdom

Open in Google Maps

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Big Ideas. Global Impact.

Experience Next NYC

Join us for Experience Next, AB Tasty & VWO’s global customer meet-up, where we unite industry leaders, innovators, and CX professionals to explore the future of digital optimization. This is more than just an event; it’s a community gathering focused on peer-to-peer learning, sharing authentic wins, and sparking conversations that drive meaningful digital experiences.



Our Clients:

Register Here!

What is Experience Next?

Experience Next is AB Tasty & VWO’s exclusive, global customer meet-up. It’s an event designed to bring together industry leaders, innovators, and customer experience professionals to explore the future of digital optimization. The day focuses on peer-to-peer learning, sharing real-world challenges and successes, and fostering a community passionate about creating meaningful digital experiences.

Event Date, May 6th / Event Time, 3:00 PM – 8:00 PM

Why You Should Attend

  • Learn from the Best: Hear directly from AB Tasty & VWO customers who are shaping the future of customer experience.
  • Share & Connect: Engage in genuine conversations about real challenges and authentic wins in a collaborative, peer-to-peer setting.
  • Innovate Together: Be part of a global community passionate about experimentation and personalization, and discover how we can all go further, together.
  • Exclusive Insights: Get a behind-the-scenes look at how top brands build and optimize their digital journeys.
RESERVE YOUR SPOT NOW

Agenda

Your day at a glance

Your paragraph text here

3:00 – 3:40

Welcome Drinks in the Garden

Join us from 3:00pm for welcome drinks and to settle in comfortably for a day full of content and discussions!

3:45 – 4:10

Opening Keynote

Discover our vision/roadmap AB Tasty x VWO

Alix de Sagazan

Co-CEO, Co-founder, AB Tasty
Julie Dumont

Chief Product Officer AB Tasty
4:10 – 4:35

Transforming Customer Journeys: LVMH’s Approach to Omni-Personalization

Discover the strategic path to omni-personalization and explore the future of user engagement. Learn about LVMH’s vision, and how foundational and advanced personalization use cases pave the way for seamless user experiences.

Sunny Song

E-Commerce Optimization Manager, LVMH
4:40 – 5:05

The Power of Partnership: Newell Brands & CXperts

Join leaders from Newell Brands, CXperts, and AB Tasty as they discuss how a collaborative partnership and a data-driven approach to experimentation can unlock significant digital growth and create impactful customer experiences.

Stacey Wolf – Vigh

Conversion Rate Optimization Manager, Newell Brands
Steven Shyne

Co-Founder & COO, CXperts Inc
5:10 – 5:35

Better Questions, Better Outcomes: What Event Ticket Center got wrong about CRO and how they fixed it

Learn how Event Ticket Center shifted their CRO strategy from focusing on the quantity of tests to the quality of their questions. This new approach resulted in clearer insights, more effective experimentation, and a stronger alignment between user experience and business goals.

Jordon McClendon

Director of Product Experience, Event Tickets Center
5:40 – 6:30

Cocktails & Networking in the Garden

The sessions may be over, but the conversation is just getting started! Head to the garden for cocktails, networking, and a chance to connect with fellow attendees, speakers, and the AB Tasty & VWO team.

6:30 – 8:00

Closing Dinner

Continue the conversation over a curated dinner experience — good food, great company, and even better ideas.

Subtitle

Speakers

Alix de Sagazan

Co-CEO, Co-founder, AB Tasty

Sunny Song

E-Commerce Optimization Manager, LVMH

Stacey Wolf – Vigh


Conversion Rate Optimization Manager, Newell Brands

Steven Shyne

Co-Founder & COO, CXperts Inc

Jordon McClendon

Director of Product Experience, Event Tickets Center

Where will the event take place?

620 Loft & Garden: 620 5th Ave, New York, NY 10111, located in Rockefeller Center.

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We will process and store your personal data to send you communications as described in our  Privacy Policy.