5 reasons to choose leading solution AB Tasty over Dynamic Yield
Discover why customers choose global leader AB Tasty, named a 2025 G2 Best Software, over Dynamic Yield. Find out how AB Tasty helps accelerate digital growth with a complete testing and personalization platform, with award winning support.
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#1: AB Tasty is the right choice to support a robust experimentation and optimization program.
- AB Tasty provides best-in-class experimentation tools that seamlessly integrate experimentation and personalization. This adaptability ensures your strategies can evolve with changing user behaviors.
- Dynamic Yield primarily focuses on recommendations and personalization, with limited emphasis on testing.
#2: AB Tasty delivers superior performance optimization, while Dynamic Yield has a slower script execution time.
- AB Tasty enhances web performance with modular architecture, smart caching, and a dedicated Performance Center, ensuring fast load times, better user experiences, and higher conversion rates. A specialized team also ensures seamless tag execution.
- Dynamic Yield has much slower script execution times, which can negatively affect your website’s performance.
#3: AB Tasty’s dynamic testing tools and stats engine empower decision-making and boost ROI.
- AB Tasty optimizes traffic with dynamic allocation and sequential testing alerts, reducing revenue loss and enhancing campaign performance. Its advanced stats engine empowers decision-making and helps clients maximize ROI.
- Dynamic Yield lacks a dedicated stats engine for testing and experimentation, a core strength of AB Tasty.
#4: AB Tasty offers ease of use and quick setup, while Dynamic Yield is less user-friendly.
- AB Tasty is built for fast adoption with a plug-and-play setup, intuitive visual and code editors, and powerful targeting capabilities, making it easy to get started and deliver results quickly.
- Dynamic Yield requires more technical resources and additional time for implementation, making it less user-friendly.
#5: AB Tasty partners with you to provide expert customer support and service.
- AB Tasty offers dedicated Customer Success Managers (CSMs) who effectively troubleshoot issues and deliver strategic feedback, ensuring a seamless experience and maximum value.
- Dynamic Yield while responsive and helpful, may require more onboarding and training due to its complexity, impacting speed of adoption and overall user experience.
#Bonus. AB Tasty is the favorite testing and personalization solution
of leading international brands.
See how GANNI used AB Tasty to boost average order value by 12%!
AB Tasty vs. Dynamic Yield: see what your peers are saying
The best way to compare is to hear from your peers.
- AB Tasty is among the Leaders with high Market Presence and Satisfaction. See here what +200 brands from around the globe have to say about AB Tasty.
- Dynamic Yield is a Contender with average Market Presence and Satisfaction.
AB Tasty named a 2025 G2 Best Software, reflecting high customer satisfaction and trust
Leader in multiple categories, including A/B Testing, Personalization, Mobile App Optimization, and Feature Management.
Features
Equip your team with an unmatched suite of features
Test your journey
Easily run A/B tests, split tests, multivariate tests, multi-page tests, and A/A tests.
Pre-built AI Segments
Target by engagement level, including disengaged, wandering, high-value and loyal visitors.
Visual Editor
No code, low code WYSIWYG editor to easily build variations with no technical knowledge needed.
Custom Widgets
Build, animate, re-use and share your own widgets.
Performance Center
Manage campaigns to maximize website performance.
Cross-account sharing
Test go well? Spread the wealth by copying experiments across accounts.
Widget Library
Test with pre-built experiences to boost engagement.
Dynamic Allocation
Based multi-armed bandit, limit the loss in low performing variations.
Audience Builder
Build your own segments based on a huge list of criteria including behavior, location and interests.
Full-stack experimentation
Experiment on both client-side and server-side.
Grow faster with
AB Tasty
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