AB Tasty Blog

Personalization

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization.

6 min read

Build a “Wow” Effect with Successful Personalization Campaigns

Louis de Chateauvieux

October 19, 2021

3 min read

Adopt an Experimental Approach to Personalization

AB Tasty

May 3, 2021

4 min read

Data Privacy and Driving High-Converting Traffic to Your Brand

Mary Kate Cash

March 30, 2021

5 min read

Unlock the Power of AI-Driven Engagement Level Segmentation

AB Tasty

January 11, 2021

7 min read

5 Customer Experience Trends for 2021

Robin Nichols

January 11, 2021

3 min read

The Perks of Website Personalization

Robin Nichols

June 17, 2020

4 min read

Real-World Personalization

Ryan Jordan

April 1, 2020

7 min read

What Is Hyper-Personalization?

Chloe Annas

February 3, 2020

3 min read

3 Non-Obvious Ways To Personalize Your Site For Valentine’s Day

Kelly Kirwan

January 31, 2020

4 min read

A Simple Approach to Starting Personalization

Jennifer Pyron

January 30, 2020

5 min read

Principles of Straightforward Personalization

Robin Nichols

January 30, 2020

3 min read

5 Examples of Personalization Done Right

Robin Nichols

January 7, 2020

7 min read

A Guide to Website Personalization in 2020

Rebecca Hey

January 3, 2020

9 min read

How CDPs Power Effective Personalization Strategies

Chloe Annas

December 19, 2019

7 min read

6 Behavioral Targeting Success Stories (and How You Can Copy Them)

Rebecca Hey

December 9, 2019

5 min read

7 Examples of Great Personalization Strategies From Retail Brands

Emily Wood

August 30, 2019

6 min read

Segmentation, Audience Bucket…a Lexicon of Personalized Marketing

Emily Wood

August 9, 2019

8 min read

What is Personalization in Digital Marketing?

Sharanya Manola

May 27, 2019

2 min read

5 Different Perspectives on Audience Segmentation (Part 2)

Robin Nichols

May 6, 2019

3 min read

5 Different Perspectives on Audience Segmentation

Robin Nichols

April 29, 2019

8 min read

5 Behavioral Targeting Tactics to Boost Your Conversions

Kelly Kirwan

December 19, 2018

7 min read

How to Use Geographic Targeting to Deliver Better Online Experiences

Kelly Kirwan

December 13, 2018

5 min read

Why Segmenting by Personality Should be Part of a Personalization Strategy

Robin Nichols

November 13, 2018

5 min read

How to Use AI to Boost Personalization in Untold Ways

Ryan Gould

October 31, 2018

3 min read

How Customer Feedback Drives Personalization Efforts

Erin Gilliam

July 25, 2018

10 min read

How Creating Personas Can Help You Personalize Your Website

Anthony Brebion

June 29, 2018

1 min read

Unpacking Personalization: An Infographic for CX Enthusiasts

Robin Nichols

April 10, 2018

7 min read

How to Segment your Visitors

Robin Nichols

March 20, 2018

5 min read

Consent In Website And Email Personalization: How To Do It Right

Laura Chieri

March 16, 2018

7 min read

3 Personalization Experts Share Their Top Tips

Robin Nichols

March 14, 2018

15 min read

Customization vs Personalization

Robin Nichols

March 9, 2018

7 min read

Recommendation vs Personalization

Anthony Brebion

February 7, 2018

3 min read

7 Website Personalization Insights from 2 UX Designers

Robin Nichols

January 18, 2018

8 min read

Customization and Personalization: Two Sides of the Same (Millennial) Coin

Robin Nichols

January 8, 2018

6 min read

How to do Personalization Without Being Creepy

Robin Nichols

December 20, 2017

3 min read

How To Treat Your Users As Individuals

AB Tasty

September 2, 2016

3 min read

Deliver Better User Experience Through Weather Based Personalization

Anthony Brebion

March 30, 2016

7 min read

After Testing Comes Personalization

AB Tasty

September 23, 2015